Marcelo Nicolau Email and Phone Number

I'm currently responsible for teaching groups of graduate students and executives in Analysis, Synthesis and Insight Development; Business Modeling; and Business Strategy.

I'm responsible for overseeing key innovation and venture development projects by leading cross-functional teams from problem framing and insight exploration to concept development, validation and execution of pilot tests. • Explored new trends and opportunities in the mobility segment for CBMM• Developed a new plant-based beverage portfolio for Nestlé• Refined and validated new digital payment services for VISA• Currently implementing a new marketplace for retail… Show more I'm responsible for overseeing key innovation and venture development projects by leading cross-functional teams from problem framing and insight exploration to concept development, validation and execution of pilot tests. • Explored new trends and opportunities in the mobility segment for CBMM• Developed a new plant-based beverage portfolio for Nestlé• Refined and validated new digital payment services for VISA• Currently implementing a new marketplace for retail merchandising services Show less

Led strategic projects to define the long-term vision, growth opportunities and clear executionroadmaps for brands in consumer electronics, retail, technology and start-up industries.• Developed a USD 45MM growth strategy and roadmap for Corning's antimicrobial glass solutions.• Refined SRAM's brand architecture through the execution of a global brand perception study.• Created 03 new SmarTV concepts for Samsung leveraging insights from ethnographic studies.• Managed… Show more Led strategic projects to define the long-term vision, growth opportunities and clear executionroadmaps for brands in consumer electronics, retail, technology and start-up industries.• Developed a USD 45MM growth strategy and roadmap for Corning's antimicrobial glass solutions.• Refined SRAM's brand architecture through the execution of a global brand perception study.• Created 03 new SmarTV concepts for Samsung leveraging insights from ethnographic studies.• Managed projects with cross-functional teams of Industrial / UX Designers and Engineers. Show less

Developed the annual strategic planning and coordinated activities in product development, portfolio management and marketing plan execution for Performance and Lifestyle categories.• Identified market opportunities in Performance and Lifestyle that achieved a 21% revenue growth.• Translated unexplored insights into +10 winning footwear, apparel and accessories collections.• Executed integrated marketing campaigns including media, PR and sales promotion activities.• Led 07… Show more Developed the annual strategic planning and coordinated activities in product development, portfolio management and marketing plan execution for Performance and Lifestyle categories.• Identified market opportunities in Performance and Lifestyle that achieved a 21% revenue growth.• Translated unexplored insights into +10 winning footwear, apparel and accessories collections.• Executed integrated marketing campaigns including media, PR and sales promotion activities.• Led 07 direct reports, internal multidisciplinary teams and external media and creative agencies. Show less

Designed annual brand development strategies and managed consumer insights, media, product development and activation initiatives to expand leadership in the energy drink category.• Led segmentation studies that uncovered a 38% growth potential in 4 new user segments.• Executed brand campaigns in offline and online media that reached 83% brand awareness levels.• Managed consumer acquisition activities that increased trial levels from 46% to 61% on key users.• Coordinated 4… Show more Designed annual brand development strategies and managed consumer insights, media, product development and activation initiatives to expand leadership in the energy drink category.• Led segmentation studies that uncovered a 38% growth potential in 4 new user segments.• Executed brand campaigns in offline and online media that reached 83% brand awareness levels.• Managed consumer acquisition activities that increased trial levels from 46% to 61% on key users.• Coordinated 4 direct reports and led 5 BUs, 3 depts., 2 agencies in cross-functional activities. Show less

Managed strategic activities from opportunity finding through concept development to finalcommercialization of new products within the home entertainment portfolio.• Attained a 57% revenue growth in consumer and corporate markets through new product offers.• Managed ideation sessions for the creation of +100 new product concepts and prototypes.• Implemented new product launch strategies and managed a portfolio of +300 SKUs.• Led multi-disciplinary efforts in partnership… Show more Managed strategic activities from opportunity finding through concept development to finalcommercialization of new products within the home entertainment portfolio.• Attained a 57% revenue growth in consumer and corporate markets through new product offers.• Managed ideation sessions for the creation of +100 new product concepts and prototypes.• Implemented new product launch strategies and managed a portfolio of +300 SKUs.• Led multi-disciplinary efforts in partnership with Operations, Finance, Sales and external partners. Show less