Marcelo Otero Email & Phone Number

Naples, FL, US

• Facilitated a smooth transition for the incoming SEO Manager, training and mentoring them in team management and technical expertise.
• Reviewed and optimized existing SEO processes, informed by market research insights to enhance efficiency.
• Implemented ClickUp for streamlined task management, including templates and recurring tasks for improved client management and collaboration.
• Spearheaded SEO team restructuring, defining roles, conducting interviews, and training SEO specialists, web developers, and content writers.
• Led comprehensive training sessions on data-driven decision-making, Google Analytics, and advanced tracking with Google Tag Manager. Introduced Looker Studio for data-backed insights and performance evaluation.
• Leveraged SEO and Product Management best practices to optimize user experiences, UI design, and conversion rates for high-ticket clients.

• Led a transformative project to transition websites from WordPress to a MERN eCommerce stack with an omnichannel focus. Collaborated with engineering, design, and business stakeholders to create a fully transactional.
• Implemented an innovative "Buy Online, Pick Up In Store" capability in collaboration with a cross-functional team. Achieved a 15% increase in online sales within the first two months of launch, optimizing the customer.
• Proactively proposed, planned, and executed the creation of a user-friendly "My Account" customer dashboard, enhancing customer satisfaction and loyalty.
• Defined detailed Business Requirements Documents (BRD) for critical features by collaborating with cross-functional stakeholders, including IT, Web/Engineering, Fulfillment, Customer Service, Marketing, and Legal.
• Managed the product backlog effectively, prioritizing features and critical discoveries based on data-driven insights and feedback from customers and stakeholders to ensure timely and successful project delivery.

Managua, Nicaragua

• Spearheaded the development of a real-time order status portal to address customer inquiries during the COVID-19 pandemic. Collaborated with cross-functional teams, including IT, Web/Engineering, Fulfillment, and.
• Utilized data-driven decision-making by implementing tracking and conducting surveys to gather user feedback. Leveraged insights from Hotjar and A/B testing to enhance the "Book Your Eye Exam Online" experience.
• Improved conversion rates by implementing Conversion Rate Optimization (CRO) strategies, including site speed enhancements, usability assessments and UX improvements.
• Supported the Marketing department with innovative and technical solutions for various successful marketing campaigns.

• Achieved a 30% boost in organic traffic in just four months by implementing multiple on-site SEO best practices and optimizations.
• Outperformed market competitors by creating dynamic SEO strategies.
• Utilized Google Analytics and Google Data Studio to provide comprehensive reporting and analyses on website demographics and statistics.
• Kept up-to-date with current market trends and search engine algorithm updates.
• Strengthened the team by hiring and training an SEO specialist to support ongoing efforts.

Managua

• Successfully managed a portfolio of 30 clients by performing SEO audits, developing custom strategies, and conducting comprehensive keyword research.
• Utilized competitor website and backlink analysis to uncover new opportunities and enhance client performance.
• Provided in-depth monthly reports to clients, highlighting metrics, changelogs, and next steps to ensure transparency and client satisfaction.
• Implemented technical optimizations, including XML sitemaps, robots.txt files, and 301 redirects, to improve crawling and indexing.
• Demonstrated ongoing commitment to growth by staying up-to-date on market trends and algorithm updates.

Nicaragua

Credit card payments specialist & applications manager for Capital One bank.

Master Of Science - Ms, Digital Marketing, Communication And Internet 3.0

Gained expertise in advanced digital marketing techniques, strategic communication, and the application of emerging internet technologies..

Bachelor Of Science - Bs, Systems Engineering, Cum Laude

I pursued a degree in Systems Engineering and Information Technologies with a concentration in Information Systems. The program equipped.

Bachelor'S Degree, Sciences, Philosophy, And Letters

Activities and Societies: Fútbol y Coro.