Marcelo Pineda Email and Phone Number
Marcelo Pineda work email
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Marcelo Pineda personal email
Líder de marketing y estrategia de negocio con cerca de 20 años de experiencia en la creación e implementación de tácticas de marketing, producto y venta en empresas líderes a nivel mundial. Con un historial comprobado en impulsar el crecimiento de los ingresos desde los $100 millones a más de $1.000 millones de dólares aumentando la participación en el mercado de las líneas de negocio a cargo, siempre con un enfoque prioritario en el desarrollo de personas y gestión de equipos multifuncionales.Profundamente comprometido con la transformación digital uniendo la innovación tecnológica que incluye la inteligencia artificial y la automatización del marketing, con estrategias de mercado efectivas y orientadas a resultados.Sólida formación gerencial que garantiza una perspectiva única para liderar en la intersección de tecnología, negocio y marketing en sectores clave como comunicaciones móviles, tecnología, información y ciberseguridad, demostrando una habilidad excepcional en la generación de demanda B2B, investigación de mercado, y desarrollo de estrategias comerciales exitosas en diversas regiones y países.#CMO #MBA #EMBA #B2B #MARKETINGB2B #B2BMARKETING
Cirion Technologies
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Senior Manager Marketing & Communications Andean And Northern LatamCirion Technologies Sep 2016 - PresentMiami, Florida, Us• Awarded by Gerente Magazine as one of the Top 100 most successful managers in 2020 and again in 2022 in Colombia.• Lead the end-to-end marketing strategy for Colombia, Mexico, Ecuador, and Venezuela among others.• Establish the guidelines for digital strategies based on Marketing Automation, SEM, SEO, IP Targeting, RS, and digital advertising for the North of Latin America.• Responsible for the innovation in new models of customer acquisition in Latin America around a constant concept of digital innovation, improving year by year MQL delivery indicators.• Lead segmentation models for products and services, to generate the correct demand for each segment.• Define and execute product campaigns around digital marketing including, Buyer Persona Identification, channel or media definition and content creation base on data.• Responsible for the definition of the communication strategy including a constant relationship with segmented communication media through local PR agencies for the countries in question.
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Head Of Marketing (Colombia, Ecuador)Compufacil S.A. Apr 2012 - Sep 2016Bogotá, Medellin, Cali Y Barranquilla, Co• Structuring and start-up of the company's marketing area for Colombia and Ecuador.• Development of products and solutions focused on teleworking or business mobility, based on technology and software as a service.• Define segmentation models and support the standardization of several products and solutions such as: Data Center Infrastructure, software as a service, digital transformation and professional engineering services.• Create new alliances with marketing and product areas of companies in the sector such as Hewlett Packard, Intel, Citrix, Microsoft, Palo Alto Networks and VM Ware, among others. -
Marketing DirectorExperian Sep 2009 - Apr 2012Costa Mesa, Ca, Us• Lead product and service programs in which it is defined: Marketing and sales plan, goals, profitability, risk, channels to be used, processes, target market, among others; with the purpose of contributing to the development and planning of business objectives and strategies for its execution in the short and medium term.• Provide the company with a portfolio of products that is suitable for: business volume, number of clients, income, profitability and market needs to maintain or improve competitiveness and positioning. -
Responsible For Postpaid Products - MarketingColombia Movil Feb 2005 - Aug 2009Medellín, Bogotá, Cali, Barranquilla, Cartagena, Pereira, Manizales, Bucaramanga, Palmira, Valledupar, Villavicencio, Santa Marta, Montería, Tuluá, Tolú, Sincelejo, Cúcuta, Barrancabermeja, Armenia, Boyacá, Ibagué, Huila Y Caquetá., Colombia, Co• Formulation, design, financial assessment and launch of voice and data products and solutions, focused on the mass and corporate market.• Design and implementation of strategies to improve sales indicators, through changes in the offer, prices, commission policies, communication plans and promotions. -
AnalystColombia Movil Aug 2004 - Jan 2005Luxembourg, Luxembourg, Lu
Marcelo Pineda Skills
Marcelo Pineda Education Details
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Universidad De Los AndesAdministración Y Gestión De Empresas -
Universidad De Los AndesMaster
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Ie Business SchoolManagement
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Universidad De La SabanaProfesional
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University Of Illinois Urbana-ChampaignDigital Marketing
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Inalde Business SchoolComercio Internacional
Frequently Asked Questions about Marcelo Pineda
What company does Marcelo Pineda work for?
Marcelo Pineda works for Cirion Technologies
What is Marcelo Pineda's role at the current company?
Marcelo Pineda's current role is B2B I Marketing Expert I Business strategist I Multicultural and International Experience I Digital Transformation Around Innovation I.
What is Marcelo Pineda's email address?
Marcelo Pineda's email address is mp****@****ito.com
What schools did Marcelo Pineda attend?
Marcelo Pineda attended Universidad De Los Andes, Universidad De Los Andes, Ie Business School, Universidad De La Sabana, University Of Illinois Urbana-Champaign, Inalde Business School.
What are some of Marcelo Pineda's interests?
Marcelo Pineda has interest in Mercadeo, Telecomunicaciones.
What skills is Marcelo Pineda known for?
Marcelo Pineda has skills like Estrategia, Liderazgo De Equipos, Team Leadership, Plan De Negocio, Product Marketing, Strategy, Negotiation, Creative Development, Strategic Planning, Desarrollo Empresarial, Marketing De Productos, New Business Development.
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