Marcelo Santos Da Rocha Email & Phone Number

Colúmbia Britânica, Canadá

Colúmbia Britânica, Canadá

Pernambuco, Brazil

Main responsabilities at Porto de Galinhas Resort & SPA:• Lead and overlook sales and marketing activities during the transition process of the resort into the first International All Inclusive Resort at Porto de Galinhas, The Westin Porto de Galinhas, part of Marriott International portfolio.• Analyse competition sales strategies, market and economic trends to identify opportunities to grow occupancy, RevPAR and increase market share.• Sales Funnel management• Coordination of on/off-property sales and reservations teams • Establish B2B relationships with key influencers, building and cultivating a network of partnerships with meeting planners, travel agents, services providers, and other relevant stakeholders.• Identifies public relations opportunities and works with Marketing & e-Commerce team to enhance sales, and public awareness of hotel and destination.• Rooms inventory management• Groups and events sales and operations

Recife Area, Brazil

Professional with over 16 years of experience in the travel and hospitality industries, with consistent career growth. Solid expertise in sales, B2B relationship building skills and leadership. On the past 12 years, I have been working in leadership positions, including: sales manager, director of sales, member of operational and executive committees at 3 different Sheraton hotels in Brazil. Main responsibilities at Sheraton Reserva do Paiva:• Develop and execute hotel´s Sales & Marketing budget and strategies to achieve the organization macro goals monitoring, as well as forecasts and outlooks,• Analyse competition sales strategies, market and economic trends to identify ways to grow occupancy, RevPAR and increase market share.• Perform team management, training and leadership, coordinating on/off-property sales teams prospection of new businesses, and closing of leads on the books• Establish B2B relationships with key influencers, building and cultivating a network of partnerships with meeting planners, travel agents, services providers, and other relevant stakeholders. • Identifies public relations opportunities and works with the Regional Marketing & eCommerce team to coordinate activities that enhances the overall marketing communication strategy, increasing sales, and public awareness of hotel and destination.

Rio De Janeiro Area, Brazil

• Direct support to director of sales, executing hotel´s Sales & Marketing strategies to achieve the organization macro goals • Perform team management, training and leadership, coordinating on/off-property sales teams prospection of new businesses, and closing of leads on the books • Direct top accounts relationship management (Cisco, Oracle, IBM, P&G and Shell)• Represent hotel in trade fairs and events, national and internationally.• Active participation in the 2014 Soccer World Cup and 2016 Olympic Games, group negotiations and operational organization

Rio De Janeiro Area, Brazil

Successful management of the main top accounts representing over 50% of hotel´s revenue. Awarded Incentive trip prize as Starwood sales champion in Brazil – 2011. Twice elected associate of the month.Sales ManagerMain responsibilities:• Direct support to director of sales, executing hotel´s Sales & Marketing strategies to achieve the organization macro goals • Perform team management, training and leadership, coordinating on/off-property sales teams prospection of new businesses, and closing of leads on the books • Main top accounts relationship management - Shell, GSK and Nokia (over 12,000 RN/year)• Represent hotel in trade fairs and events, national and internationally.Account Manager (2005-2007)Main responsibilities:• All responsibilities of sales executive plus • Relationship management of top producing segments (oil & gas, pharmaceutical and technology)• Implementation training and coordination of reward programs Starchoice, Starwood Preferred Planner an Starwood Preferred BusinessSales Executive (2003-2005)Main responsibilities:• New account prospecting, and relationship management focused on financial results.• Relationship management with pharmaceutical, entertainment, technology, mining and telecom segments.• Develop and coordinate networking program focused in corporate executive assistants in partnership with American Airlines (more than 2,000 members)• Perform group, event and corporate agreement negotiations following hotel´s pricing strategy

Graduate Diploma, Global Business Management

• First term GPA: 3.93 • Accounting and Financial Management (Completed- A+) • Change Management (Completed- A-) • Managing Innovation.

Bachelor'S Degree, Business Administration And Management, General