Marcelo Saraco Email and Phone Number
Buenos Aires, Argentina
Marcelo Saraco's Location
Comuna 13, Buenos Aires Province, Argentina, Argentina
Marcelo Saraco's Contact Details
Marcelo Saraco work email
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Marcelo Saraco personal email
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About Marcelo Saraco
Sales & Marketing Sr Leader with proven successful track developed in multinational companies.Bachelor in BA with postgraduate degree in Marketing and Management.Currently plays a critical and active role in day-to-day operations and simultaneously, defines the most appropriate commercial & growth strategy to achieve Business Development.Strenghts and Skills:- Results and growth focused by successfully sales team management (on site & remote)- Sourcer of complete and appropriate solutions to boost revenue growth and profitability.- Strategy Specialist. Design and implement of Business Plans. Budget Management Expert.- Customer Experience Management. Customer Centric thinker.- Coach and permanent performance monitoring of Sales Team.- Highly motivated, flexible, and service-oriented.- Familiar with CRM practices, Business Intelligence and Sales Analytics.- Go to Market specialist with broad experience in all off-line and on-line channels.- Master in developing and implementing global commercial & supply chain optimization initiatives.- Ability to build productive and healthy business professional long-term relationships.- Goal-oriented, self-driven and experienced in networking with/and influencing decision-makers.- Excellent selling, communication, and negotiation skills.- Prioritizing, optimization, time management, and organizational skills.- Passionate for Sales Management, Marketing Strategy and Business Growth.- Promoter of Digital Transformation and Change adaptive Culture.- Ability to manage multidisciplinary and gen diversity teams to work collaboratively with Marketing, Supply Chain, Production and Finance Areas.- Native Spanish, fluent in English and intermediate in French and Portuguese.Expectations:Looking for new professional challenges.Join a company that promotes Innovation and Business Transformation, Collaborative Work and Long-Life Learning.Travel & Relocation Availability.
Marcelo Saraco's Current Company Details
Marcelo Saraco Work Experience Details
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Cco And Coo - Commercial And Operations DirectorCaromarBuenos Aires, Argentina
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Business Advisor, Trainer, CoachProfesional Independiente Mar 2019 - PresentBuenos Aires Y AlrededoresStrategic Consulting and Corporate Services. Business Advisor, Trainer, Coach. B2C and B2B. Consultant for food, beverage, technology, services and metalworking companies, providing business advice, coaching sessions, mentoring and training courses. Definition of Go to Market, commercial strategy, process improvements, portfolio redefinition, development of new customers and new sales channels.
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Founder And Managing DirectorOdisea Program Mar 2019 - PresentBuenos Aires, ArgentinaTogether with Prof. Dr. Diego Rosso, Director of Pediatrics department at José de San Martín Clinic Hospital, I am leading and developing ODISEA, public-private sector articulation initiative that seeks to transform the pediatric service through modernization of critical areas, service improvements and their value in the framework of the Millennium Development Goals.The objective is to improve the quality of life patients, relatives, doctors, residents and nurses, creating a new reality full of possibilities, activating the energy of change and the sum of wills.ODISEA is endorsed by the Hospital de Clínicas José de San Martín and the University of Buenos Aires, has the support of the Social Assistance Foundation of the Hospital de Clínicas and Noticias Positivas (BCorp media) and also contributes to the Sustainable Development Goals 3, 4, 10, 16 and 17.
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Commercial ManagerSupermercados Mayoristas Yaguar S.A. Jul 2022 - Feb 2024In charge of Marketing & all Sales Channels. Manage a sales team of +60 salesmen, +90 commission agents and +30 telemarketers serving 20 stores around Argentina. During 2023 we achieved annual growth in unit sales, increase of net margin % and increase of unit & value market share in a recessive environment. -
Sales ManagerFecovita Nov 2020 - Jun 2022Buenos Aires, Provincia De Buenos Aires, ArgentinaSales Manager National Wholesalers & Distributors AMBA. Business turnaround & reconversion. Easy wins, portfolio optimization, new projects & processes. Double digit volume growth in a recessive environment. -
Commercial Director & Business Development OfficerGrupo Phrónesis Apr 2018 - Mar 2019Buenos Aires. ArgentinaSr Advisor to the Group Managing Director.In charge of the improvement and optimization of the commercial development of Olive Oils, Wines and Food Divisions (Massive Consumer Market). Management Redefinition of the Marketing, Sales and Supply Chain areas. Sales Channels Redefinition in domestic and export markets. B2B.Design and Implementation of Marketing Plan and Commercial Plan. Private Label development plan. Identification of business opportunities to improve operational efficiency and implementation of new actions to optimize processes and resources. Annual savings achieved : 70% of the net income result of Olive Oils & Wine Divisions in 2017, through the implementation of several efficiency projects.Main achievements: Redefinition of Marketing Mix, Development and Redefinition of Sales Channels, significant improvements in 2018 business net profitability, Reformulation of KPI´s, processes and development of new business opportunities. -
National Sales ManagerLaboratorios Andrómaco Jan 2018 - Mar 2018Buenos AiresReporting to the Commercial Manager. In charge of marketing the ethical and OTC business in all sales channels. 30 people in charge. Main brands: Dermaglós, Hipoglós, Macril, Aveno, Bushi.• Development of annual plans for sales, trade marketing and commercial planning management.• Redefinition of sales structure.• Participated in efficiency projects generating annual savings of $3MM. -
National Sales DirectorBeiersdorf Jun 2016 - Dec 2017Buenos Aires, ArgentinaReporting to Argentina Country Manager.Lead a multidisciplinary team of 40 people in charge of the following areas: Supermarket Channel, Wholesaler Channel, Pharmacy Channel, Shopper & Customer Marketing and Sales Administration. B2B. Nivea, Eucerin and Hansaplast (Curitas) brands.Go to Market optimization. Redefinition and reorganization of the Sales Team and implementation of a new annual Promotional Investment Plan by channels. Develop and modeling of JBP (Joint Business Plan) initiative for LATAM. Net Sales: USD $ 100MM. Member of the Management Team of Beiersdorf Argentina. -
Head Of E-Commerce & National Sales Manager Key AccountsBeiersdorf Jul 2011 - May 2016Buenos Aires. Argentina2014-2016 E-Commerce HeadDesign, Develop and Implementation of E-Commerce Strategy in Argentina. B2C2011- 2016 National Sales Manager Key AccountsLead the National Sales Team in charge of hypermarkets, supermarkets and discount stores. B2BSupply Chain Optimization. Design, development and implementation of “Joint Business Plans” and “Terms & Conditions” initiatives with key customers, generating global best practices. Generation of innovative promotional activities for the Nivea brand. Record Sales Growth and Market Share in main product categories. Improvement from position # 15 (2013) to position # 6 (2015) in Advantage Report Global Survey - FMCG. Net Sales: USD$ 40MM.
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Southern Cone Trade Marketing Manager. Regional Customer Marketing ManagerColgate-Palmolive Jul 2007 - Jun 2011Buenos Aires. ArgentinaReporting to the Regional Sales Director. Go To Market Strategy Head for the region.Responsible for Category Management, In-Store Management (POP and Merchandising) and strategy and tactics development of Product, Price, Promotion, Planograms and POP for all product categories of the different business environments in the region (Argentina, Chile , Uruguay and Paraguay). B2C.Main achievements: Strengthening of Oral Care absolute leadership in Southern Cone, growing 11% in regional share; Cat-Man implementations were doubled at points of sale in the region; Creation of the In-Store Management department generating best practices for LATAM; Regional rollout of the initiatives "Monthly Colgate Business Planning" and "3 year RE stratplan". -
National Sales Manager. Indirect TradeColgate Palmolive Jul 2005 - Jun 2007Buenos Aires. ArgentinaReporting to the Regional Sales Director. Responsible for the Indirect Trade Multifunctional Sales Team. Development of the following business environments in Argentina: pharmacies, self-services, mom & pop´s, perfumeries, convenience stores and kiosks. B2BResponsible for National Wholesalers, Cash & Carry and Distributors management throughout the country. Main achievements: Growth of 48% in Net Sales in dollars, growth of 31% and 50% in ASP and Margin respectively, Growth of 8%, 51% and 26% in the Value Share of Dental Creams, Toothbrushes and Soaps respectively.
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National Sales Manager. Direct Trade.Colgate Palmolive Jul 2003 - Jun 2005Buenos Aires. ArgentinaReporting to the Regional Sales Director. Responsible for the Direct Trade Multifunctional Sales Team, serving national hypermarkets, supermarkets and discount stores. B2BDefinition and improvement of Sales Team goals and priorities, promoting teamwork and ensuring motivation and commitment of the team to get expected results. Lead Top to Top meetings, annual agreements, the implementation of the Company's Terms and Conditions and the optimization of the company's Supply and Demand Chain with national customers. Coach, feedback, empower and training of the Sales team, evaluating their performance and offering development opportunities, generating a greater sense of belonging to the company.Main achievements: Growth of 7% in Net Sales in dollars, growth of 5% in ASP and Margin, Growth of 11% and 28% in the Value Share of Dental Brushes and Toilet Soaps respectively. The effective implementation of the Multifunctional Selling Team initiative became a global Best Practice. Rollout of the "Terms and Conditions (T&C)" and "Joint Business Plans (JBP)" initiatives.
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Key Account Team Leader (Carrefour & Hard Discount)Colgate Palmolive Jun 2000 - Jun 2003Buenos Aires. ArgentinaReporting to the National Direct Market Sales Manager. Responsible for: achieving sales, market share and share of shelf objectives, management of Gross to Net, strengthen customer relations, negotiation, business planning, control of financial indicators, logistic efficiencies and optimization of exhibition, price and assortment at points of sale (more than 500 throughout the country). B2BMain achievements: Definition and implementation of activities and promotional sku´s tailored to Carrefour. Definition and implementation of the strategy for the Hard Discount channel. Carrefour Group: Market Share growth of 42% and Value Share by 49% on average; 14% increase in tons, 13% out-of-stock reduction, 28% reduction in inventory days, 21% refusal reduction, 52% reduction in days sales outstanding (DSO). CMI implementation in Carrefour and EDI in Norte. Assortment analysis and implementation of oral care and body care planograms in Carrefour.
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Sr Product Manager. Personal Care Marketing DivisionColgate Palmolive Jun 1999 - May 2000Buenos Aires. ArgentinaReporting to the Personal Care and Home Care Categories Manager. In charge of the Personal Care business, competing in more than 5 product categories with the Palmolive, Speed Stick, Polyana and Pompis brands, among others. B2CResponsible for the development of new products, definition of strategies for categories and brands, development of brand concepts, management of product portfolio, consumer insights, strategy and media implementation, pricing and promotion strategy, 360 ° marketing plans and P&L Management. Main achievements: Increase in market share of 2% in toilet soaps, 7% in liquid soaps and 1% in shampoos, increasing net sales of the division by 12%. New product launches during 1999 and 2000 accounted for 20% of the Division's net sales by end of 2000.
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Product Manager. Family Care Marketing DivisionKimberly-Clark Dec 1996 - Jul 1998Buenos Aires. ArgentinaReporting to Marketing Director KCK Tissue SA / Kimberly-Clark SA. In charge of tissue line startup in Argentina (toilet paper, kitchen rolls, paper napkins and tissues), with its international brands Kleenex and Scott. B2CMain achievements: Participation in Due Dilligence for the purchase of assets of the company Tissucel from Celulosa Argentina. Commercial link with the Brazilian partners of Klabin. Checkout approval in Brazil of Perini paper converting machine. Development of whole product portfolio from point zero, including development of technical specifications for tissue production & conversion. Brand, concept & product development. Quality control & benchmarking for materials & finished products. Productivity, production capacity and production costs analysis. Design and Develop of Commercial Plan. Launching of the line in March 1998, with intense Advertising, Promotional and PR activities (usd$6MM). -
Brand Manager (International Assignment-Usa) Marketing DivisionGillette Sep 1991 - Nov 1996Boston Y Alrededores, Estados UnidosDifferent positions in Marketing Division Area both in Argentina and in Headquarters (Boston, USA), namely: Mass Market Brand Manager, reporting to the General Manager Writing Elements Division - General Manager Assistant, reporting to the General Manager Mass Market Products, Latin American Group - Marketing Coordinator Assistant, reporting to the Marketing Coordinator Personal Care Products, Latin American Group - Assistant Brand Manager, reporting to Brand Manager Paper Mate / Liquid Paper / Sylvapen Products. B2C -
Consulting Business AnalystDeloitte Consulting Jun 1990 - Aug 1991Buenos Aires. Argentina
Marcelo Saraco Skills
Customer Development
Consumer Marketing
Customer And Trade Marketing
Retail Category Management
In Store Management
Supply Chain And Demand Chain Management
Developing And Coaching People
Negotiation And Influence
P&l Management
Category And Brand Strategy Development And Implementation
Retail Environment And Customer Business Plans
New Product Development
Portfolio Management
360 Marketing Plans
Product Development
Shopper Marketing
Marketing
Crm
Management
Fmcg
Trade Marketing
Business Planning
Customer Insight
Consumer Products
Cross Functional Team Leadership
Key Account Management
Marketing Comercial
Desarrollo De Productos
Estrategia De Mercadotecnia
Productos De Consumo
Mercadotecnia
Plan De Negocio
Marketing Orientado Al Cliente
Liderazgo De Equipos Multidisciplinarios
Estrategia Empresarial
Estrategia
Frequently Asked Questions about Marcelo Saraco
What company does Marcelo Saraco work for?
Marcelo Saraco works for Caromar
What is Marcelo Saraco's role at the current company?
Marcelo Saraco's current role is CCO and COO - Commercial and Operations Director.
What is Marcelo Saraco's email address?
Marcelo Saraco's email address is ma****@****ail.com
What skills is Marcelo Saraco known for?
Marcelo Saraco has skills like Customer Development, Consumer Marketing, Customer And Trade Marketing, Retail Category Management, In Store Management, Supply Chain And Demand Chain Management, Developing And Coaching People, Negotiation And Influence, P&l Management, Category And Brand Strategy Development And Implementation, Retail Environment And Customer Business Plans, New Product Development.
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