Marcelo Saraco Email & Phone Number

Buenos Aires, Argentina

Buenos Aires Y Alrededores

Strategic Consulting and Corporate Services. Business Advisor, Trainer, Coach. B2C and B2B. Consultant for food, beverage, technology, services and metalworking companies, providing business advice, coaching sessions, mentoring and training courses. Definition of Go to Market, commercial strategy, process improvements, portfolio redefinition, development of new customers and new sales channels.

Buenos Aires, Argentina

Together with Prof. Dr. Diego Rosso, Director of Pediatrics department at José de San Martín Clinic Hospital, I am leading and developing ODISEA, public-private sector articulation initiative that seeks to transform the pediatric service through modernization of critical areas, service improvements and their value in the framework of the Millennium Development Goals.The objective is to improve the quality of life patients, relatives, doctors, residents and nurses, creating a new reality full of possibilities, activating the energy of change and the sum of wills.ODISEA is endorsed by the Hospital de Clínicas José de San Martín and the University of Buenos Aires, has the support of the Social Assistance Foundation of the Hospital de Clínicas and Noticias Positivas (BCorp media) and also contributes to the Sustainable Development Goals 3, 4, 10, 16 and 17.

In charge of Marketing & all Sales Channels. Manage a sales team of +60 salesmen, +90 commission agents and +30 telemarketers serving 20 stores around Argentina. During 2023 we achieved annual growth in unit sales, increase of net margin % and increase of unit & value market share in a recessive environment.

Buenos Aires, Provincia De Buenos Aires, Argentina

Sales Manager National Wholesalers & Distributors AMBA. Business turnaround & reconversion. Easy wins, portfolio optimization, new projects & processes. Double digit volume growth in a recessive environment.

Buenos Aires. Argentina

Sr Advisor to the Group Managing Director.In charge of the improvement and optimization of the commercial development of Olive Oils, Wines and Food Divisions (Massive Consumer Market). Management Redefinition of the Marketing, Sales and Supply Chain areas. Sales Channels Redefinition in domestic and export markets. B2B.Design and Implementation of Marketing Plan and Commercial Plan. Private Label development plan. Identification of business opportunities to improve operational efficiency and implementation of new actions to optimize processes and resources. Annual savings achieved : 70% of the net income result of Olive Oils & Wine Divisions in 2017, through the implementation of several efficiency projects.Main achievements: Redefinition of Marketing Mix, Development and Redefinition of Sales Channels, significant improvements in 2018 business net profitability, Reformulation of KPI´s, processes and development of new business opportunities.

Buenos Aires

Reporting to the Commercial Manager. In charge of marketing the ethical and OTC business in all sales channels. 30 people in charge. Main brands: Dermaglós, Hipoglós, Macril, Aveno, Bushi.• Development of annual plans for sales, trade marketing and commercial planning management.• Redefinition of sales structure.• Participated in efficiency projects generating annual savings of $3MM.

Buenos Aires, Argentina

Reporting to Argentina Country Manager.Lead a multidisciplinary team of 40 people in charge of the following areas: Supermarket Channel, Wholesaler Channel, Pharmacy Channel, Shopper & Customer Marketing and Sales Administration. B2B. Nivea, Eucerin and Hansaplast (Curitas) brands.Go to Market optimization. Redefinition and reorganization of the Sales Team and implementation of a new annual Promotional Investment Plan by channels. Develop and modeling of JBP (Joint Business Plan) initiative for LATAM. Net Sales: USD $ 100MM. Member of the Management Team of Beiersdorf Argentina.

Buenos Aires. Argentina

2014-2016 E-Commerce HeadDesign, Develop and Implementation of E-Commerce Strategy in Argentina. B2C2011- 2016 National Sales Manager Key AccountsLead the National Sales Team in charge of hypermarkets, supermarkets and discount stores. B2BSupply Chain Optimization. Design, development and implementation of “Joint Business Plans” and “Terms & Conditions” initiatives with key customers, generating global best practices. Generation of innovative promotional activities for the Nivea brand. Record Sales Growth and Market Share in main product categories. Improvement from position # 15 (2013) to position # 6 (2015) in Advantage Report Global Survey - FMCG. Net Sales: USD$ 40MM.

Buenos Aires. Argentina

Reporting to the Regional Sales Director. Go To Market Strategy Head for the region.Responsible for Category Management, In-Store Management (POP and Merchandising) and strategy and tactics development of Product, Price, Promotion, Planograms and POP for all product categories of the different business environments in the region (Argentina, Chile , Uruguay and Paraguay). B2C.Main achievements: Strengthening of Oral Care absolute leadership in Southern Cone, growing 11% in regional share; Cat-Man implementations were doubled at points of sale in the region; Creation of the In-Store Management department generating best practices for LATAM; Regional rollout of the initiatives "Monthly Colgate Business Planning" and "3 year RE stratplan".

Buenos Aires. Argentina

Reporting to the Regional Sales Director. Responsible for the Indirect Trade Multifunctional Sales Team. Development of the following business environments in Argentina: pharmacies, self-services, mom & pop´s, perfumeries, convenience stores and kiosks. B2BResponsible for National Wholesalers, Cash & Carry and Distributors management throughout the country. Main achievements: Growth of 48% in Net Sales in dollars, growth of 31% and 50% in ASP and Margin respectively, Growth of 8%, 51% and 26% in the Value Share of Dental Creams, Toothbrushes and Soaps respectively.

Buenos Aires. Argentina

Reporting to the Regional Sales Director. Responsible for the Direct Trade Multifunctional Sales Team, serving national hypermarkets, supermarkets and discount stores. B2BDefinition and improvement of Sales Team goals and priorities, promoting teamwork and ensuring motivation and commitment of the team to get expected results. Lead Top to Top meetings, annual agreements, the implementation of the Company's Terms and Conditions and the optimization of the company's Supply and Demand Chain with national customers. Coach, feedback, empower and training of the Sales team, evaluating their performance and offering development opportunities, generating a greater sense of belonging to the company.Main achievements: Growth of 7% in Net Sales in dollars, growth of 5% in ASP and Margin, Growth of 11% and 28% in the Value Share of Dental Brushes and Toilet Soaps respectively. The effective implementation of the Multifunctional Selling Team initiative became a global Best Practice. Rollout of the "Terms and Conditions (T&C)" and "Joint Business Plans (JBP)" initiatives.

Buenos Aires. Argentina

Reporting to the National Direct Market Sales Manager. Responsible for: achieving sales, market share and share of shelf objectives, management of Gross to Net, strengthen customer relations, negotiation, business planning, control of financial indicators, logistic efficiencies and optimization of exhibition, price and assortment at points of sale (more than 500 throughout the country). B2BMain achievements: Definition and implementation of activities and promotional sku´s tailored to Carrefour. Definition and implementation of the strategy for the Hard Discount channel. Carrefour Group: Market Share growth of 42% and Value Share by 49% on average; 14% increase in tons, 13% out-of-stock reduction, 28% reduction in inventory days, 21% refusal reduction, 52% reduction in days sales outstanding (DSO). CMI implementation in Carrefour and EDI in Norte. Assortment analysis and implementation of oral care and body care planograms in Carrefour.

Buenos Aires. Argentina

Reporting to the Personal Care and Home Care Categories Manager. In charge of the Personal Care business, competing in more than 5 product categories with the Palmolive, Speed ​​Stick, Polyana and Pompis brands, among others. B2CResponsible for the development of new products, definition of strategies for categories and brands, development of brand concepts, management of product portfolio, consumer insights, strategy and media implementation, pricing and promotion strategy, 360 ° marketing plans and P&L Management. Main achievements: Increase in market share of 2% in toilet soaps, 7% in liquid soaps and 1% in shampoos, increasing net sales of the division by 12%. New product launches during 1999 and 2000 accounted for 20% of the Division's net sales by end of 2000.

Buenos Aires. Argentina

Reporting to Marketing Director KCK Tissue SA / Kimberly-Clark SA. In charge of tissue line startup in Argentina (toilet paper, kitchen rolls, paper napkins and tissues), with its international brands Kleenex and Scott. B2CMain achievements: Participation in Due Dilligence for the purchase of assets of the company Tissucel from Celulosa Argentina. Commercial link with the Brazilian partners of Klabin. Checkout approval in Brazil of Perini paper converting machine. Development of whole product portfolio from point zero, including development of technical specifications for tissue production & conversion. Brand, concept & product development. Quality control & benchmarking for materials & finished products. Productivity, production capacity and production costs analysis. Design and Develop of Commercial Plan. Launching of the line in March 1998, with intense Advertising, Promotional and PR activities (usd$6MM).

Boston Y Alrededores, Estados Unidos

Different positions in Marketing Division Area both in Argentina and in Headquarters (Boston, USA), namely: Mass Market Brand Manager, reporting to the General Manager Writing Elements Division - General Manager Assistant, reporting to the General Manager Mass Market Products, Latin American Group - Marketing Coordinator Assistant, reporting to the Marketing Coordinator Personal Care Products, Latin American Group - Assistant Brand Manager, reporting to Brand Manager Paper Mate / Liquid Paper / Sylvapen Products. B2C

Buenos Aires. Argentina