Full Commerce Solutions ( Marketplaces, logistics, ERP, hub, marketing digital)On-line stores B2B and B2C On-line sales performance, SEOFull range of productsFocused strategies for different product categoriesWeb Analitcs

Development of new suppliers, focused in exclusive brands to be distributed in BrazilProducts defined by channelSales Channel: Atacado ( Call Center) for small/ Medium clients, Retailers, Corporate and E-commerceOn-line store, attached to most important market places in Brazil,Sales Team

 Clients: Dealers, Specializeds, sites and Hypers. In 3,5 years the revenue went from R$ 350M to R$ 1,8B , reaching the third positioning in market; Commercial strategy based on product mix by client to improve price control and profitability X-Ray by client, to get to know them deeply in order to align the strategies between companies; Product categories (Boom Box, Mini System, Micro System, Home Theater, Car Audio, DVDs and TVs) Different strategy according to the… Show more  Clients: Dealers, Specializeds, sites and Hypers. In 3,5 years the revenue went from R$ 350M to R$ 1,8B , reaching the third positioning in market; Commercial strategy based on product mix by client to improve price control and profitability X-Ray by client, to get to know them deeply in order to align the strategies between companies; Product categories (Boom Box, Mini System, Micro System, Home Theater, Car Audio, DVDs and TVs) Different strategy according to the brand (Britânia and Philco) Total client management (Service, Financial, Credit and Logistics); Team: 6 Regional Managers,, 15 Account Managers, 1 Sales Adm Manager, 1 Controller, 2 Sales supervisors, 9 Sales assistant and 20 Sales Representatives. Show less

- BRITÂNIA PHILCO (July, 2010 – Present) Regional Sales Manager São Paulo  Clients: Casas Bahia, Ponto Frio, CBD, Wal Mart, Carrefour, Magazine Luiza, Pernambucanas, Ponto Frio.com, Atacado Ponto Frio, Bau, Cybelar, Lojas Cem, and J.Mahfuz among others (SP) Commercial strategy based on product mix by client to improve price control and profitability X-Ray by client, to get to know them deeply in order to align the strategies between companies; Product categories… Show more - BRITÂNIA PHILCO (July, 2010 – Present) Regional Sales Manager São Paulo  Clients: Casas Bahia, Ponto Frio, CBD, Wal Mart, Carrefour, Magazine Luiza, Pernambucanas, Ponto Frio.com, Atacado Ponto Frio, Bau, Cybelar, Lojas Cem, and J.Mahfuz among others (SP) Commercial strategy based on product mix by client to improve price control and profitability X-Ray by client, to get to know them deeply in order to align the strategies between companies; Product categories (Boom Box, Mini System, Micro System, Home Theater, Car Audio, DVDs and TVs) Different strategy according to the brand (Britânia and Philco) Total client management (Service, Financial, Credit and Logistics); Team: 5 Account Managers and 3 Sales Representatives. Show less

 In 5 years net regional revenues went from R$ 90M to R$ 350M, reaching 14% of all LG’s Sales Revenues with 10 percentage points above the average LG OI; Regional Clients: Lojas Insinuante, Lojas Maia, Eletroshopping, G Barbosa, Credimóveis, Mobília, Elektra, Ferreira Costa and Ramiro Campelo.  Commercial Strategy focused on major clients, based on leading chains both in market share and sell in/out; Client management strategy based on a distinctive product mix (focused on… Show more  In 5 years net regional revenues went from R$ 90M to R$ 350M, reaching 14% of all LG’s Sales Revenues with 10 percentage points above the average LG OI; Regional Clients: Lojas Insinuante, Lojas Maia, Eletroshopping, G Barbosa, Credimóveis, Mobília, Elektra, Ferreira Costa and Ramiro Campelo.  Commercial Strategy focused on major clients, based on leading chains both in market share and sell in/out; Client management strategy based on a distinctive product mix (focused on high-end products) in order to improve price control and profitability.  Total client management (Service, Financial, Credit and Logistics); Team: 2 Account managers and 2 sales representatives.  Team (indirect): Regional Trade Marketing (65 promoters, Regional Promoters coordinator, 3 Trade supervisors and 1 training specialist) Show less

 In 9 years, LG sales figures increased from U$ 60M to U$ 3B; Biggest electronic company in Brazil, leader in all segments; Top of Mind in many categories; Brand Awareness ; Sport Marketing ; Product development (Plasma, LCD, Digital TV, Audio, TVs, DVDs, Home Theaters); Development of New Sales Channels  LG Premium positioning Highest purchase intention in the electronics category with customers recognizing LG product as a premium brand products and… Show more  In 9 years, LG sales figures increased from U$ 60M to U$ 3B; Biggest electronic company in Brazil, leader in all segments; Top of Mind in many categories; Brand Awareness ; Sport Marketing ; Product development (Plasma, LCD, Digital TV, Audio, TVs, DVDs, Home Theaters); Development of New Sales Channels  LG Premium positioning Highest purchase intention in the electronics category with customers recognizing LG product as a premium brand products and willing to pay more to buy them; Strategy planning LG’s official spokesperson Pricing Mileage Club Show less

 Product development (TV, Audio, Camcorders, VCR, MWO), leadership in VCR and MWO; Huge participation in Digital TV development in Electros ; Trade/ Commercial activities;

 Sales & Marketing Strategy Planning; Market Analysis (Potential, Main Customers, Competitors, Segmentation, Mix, Environment); Identification of new markets/business; Product Development; Profitability Management by product line; Negotiation of Price evolution and Lead times with suppliers; Regional Mix  Implementation of the Product Team Concept (Engineering, Factory, Logistics, SAC, SVC, planning, sales and Marketing) Joint actions with the service… Show more  Sales & Marketing Strategy Planning; Market Analysis (Potential, Main Customers, Competitors, Segmentation, Mix, Environment); Identification of new markets/business; Product Development; Profitability Management by product line; Negotiation of Price evolution and Lead times with suppliers; Regional Mix  Implementation of the Product Team Concept (Engineering, Factory, Logistics, SAC, SVC, planning, sales and Marketing) Joint actions with the service policy; Revision of fiscal incentives (PPB); Introduction of new suppliers for the FACIT brand (FOB, TAB, Spare Parts, Lead Time) Sales integration – Strategies, Polices, Programs, Resources and Metrics; New credit options (Leasing, Vendor, Compror); Analysis, Positioning and Sales channel evolution; New Sales Channel development (Telemarketing, Consortium, Brand Stores, Corporate); Market plan by dealer Promotional calendar; Champion Sales Promoters; CRM Actions; Trade Actions; Training Plan; Development of launching events and promotional campaigns, and participation in fairs Implementation of a Business Intelligence Department; Qualitative and Quantitative Researches; SIM (System Marketing Information) Development Show less