Marcelo Souza Serra

Marcelo Souza Serra Email and Phone Number

CRM | Salesforce CRM & Marketing Cloud | Hubspot | Product Manager @ GRUPO Caffeine Army
Marcelo Souza Serra's Location
Salvador, Bahia, Brazil, Brazil
About Marcelo Souza Serra

I am enthusiastic about new ways of seeing the world. I believe in the power of collaboration, innovation, and dedication.I was responsible for implementing and maintaining Salesforce (Sales, Service, and Marketing Cloud) in a startup, as well as contributing to the CRM system migration project from Salesforce to HubSpot.In addition, I assumed the role of Product Manager in a Salesforce CRM development team in the financial market.

Marcelo Souza Serra's Current Company Details
GRUPO Caffeine Army

Grupo Caffeine Army

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CRM | Salesforce CRM & Marketing Cloud | Hubspot | Product Manager
Marcelo Souza Serra Work Experience Details
  • Grupo Caffeine Army
    Senior Crm Analyst
    Grupo Caffeine Army May 2024 - Present
    Salvador, Bahia, Brazil
  • The Bridge Social
    Crm Product Manager | @Xp Inc.
    The Bridge Social May 2023 - Jan 2024
    Salvador, Bahia, Brasil
    Led a development team to implement and maintain processes on the Salesforce platform (Sales Cloud) for the financial consultant teams of Rico and XP Investimentos.- Managed team using Agile Methodologies.- Gathered and analyzed technical requirements for new processes with business teams.- Designed and defined architectur of new implementations with development team.- Fostered and managed stakeholder relationships.- Ensured approval and quality control of processes and developments.- Conducted backlog management and definition using Azure DevOps.- Monitored and controlled process quality metrics.
  • Sanar
    Crm Analyst
    Sanar Oct 2019 - May 2023
    Salvador E Região, Brasil
    2023:- Define and manage backlog.- Create implementation roadmaps.- Coordinate daily work routines for CRM platform support.2022:- Participated in the migration process to the Hubspot platform.- Created workflows automations.- Mapped processes.- Supported, maintained and improved CRM processes.- Performed data cleansing.- Monitored data health metrics.- Integrated third-party platforms with Hubspot using ETL platforms and Webhooks.- Developed custom codes for data cleansing.- Implemented sales and service funnels.- Structured and analyzed lead scores.2019-2021:- Contributed to the Salesforce implementation project.- Developed technical skills in Salesforce (Marketing, Sales, and Service Cloud).- Maintained Salesforce platforms.- Implemented and improved CRM processes.- Automated processes using Flow and Process Builder.- Created validations rules.- Trained teams and onboarded new members on the platform.- Integrated third-party platforms with Salesforce using ETL platforms.
  • Sanar
    Sales Analyst
    Sanar Apr 2019 - Sep 2019
    Salvador E Região, Brasil
  • Sanar
    Sales Intern
    Sanar Dec 2018 - Mar 2019
    Salvador E Região, Brasil
  • Sanar
    Customer Success Intern
    Sanar Aug 2018 - Nov 2018
    Salvador E Região, Brasil
  • Tpc Logística Inteligente
    Intern
    Tpc Logística Inteligente Feb 2017 - Jul 2017
    Salvador

Marcelo Souza Serra Skills

Atendimento Ao Cliente Microsoft Office

Marcelo Souza Serra Education Details

Frequently Asked Questions about Marcelo Souza Serra

What company does Marcelo Souza Serra work for?

Marcelo Souza Serra works for Grupo Caffeine Army

What is Marcelo Souza Serra's role at the current company?

Marcelo Souza Serra's current role is CRM | Salesforce CRM & Marketing Cloud | Hubspot | Product Manager.

What schools did Marcelo Souza Serra attend?

Marcelo Souza Serra attended Instituto Social Da Bahia, Universidade Federal Da Bahia.

What skills is Marcelo Souza Serra known for?

Marcelo Souza Serra has skills like Atendimento Ao Cliente, Microsoft Office.

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