Marcelo Marchetti

Marcelo Marchetti Email and Phone Number

Co-Founder @ Barto AI
São Paulo, SP, BR
Marcelo Marchetti's Location
São Paulo, São Paulo, Brazil, Brazil
About Marcelo Marchetti

Marcelo Marchetti 🇮🇹🇧🇷 is Entrepreneur, CTO | CPTO, graduated in Marketing, post graduate in Neuroscience and 10+ years in software engineer.10 years of experience in Movile Group (iFood, PlayKids, Maplink, Wavy..), as one of the Principal Product Manager for Innovation.Build the Engineer and Marketing teams for Levante Ideias de Investimentos and sold the shares for XP INC in 3 years.Founder of 3 startups of e-commerce, marketing and B2B SaaS.I build things, hands-on in dev, using my experience as Product and Marketing guy.Mindfulness practitioner, pet and travel lover.Dual citizenship: Brazilian and ItalianSpecialties: entrepreneurship, product, saas, first cto, first cmo, paid user acquisition, new business, future of things, startups, build things from the ground, web/mobile development, prototype, growth, 0 to 1.

Marcelo Marchetti's Current Company Details
Barto AI

Barto Ai

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Co-Founder
São Paulo, SP, BR
Marcelo Marchetti Work Experience Details
  • Barto Ai
    Co-Founder
    Barto Ai
    São Paulo, Sp, Br
  • Promov
    Cpto - Co-Founder
    Promov Apr 2024 - Present
    building @promov - Um SaaS que é a solução completa de gestão Parceiros, que pode ser creators, influenciadores, embaixadores e afiliados em geral. Se você tem parceiros para gerar leads e vendas e remunera eles por resultado. Essa é a ferramenta que vai fazer esse canal escalar!https://promov-ai.com/
  • Chiefs.Group
    Co-Founder / Partner
    Chiefs.Group Apr 2024 - Present
    Porto Alegre, Rio Grande Do Sul, Br
    Partner - non executive
  • Chiefs.Group
    Co-Founder & Chief Technology Officer (Cto)/ Product
    Chiefs.Group Aug 2022 - Apr 2024
    Porto Alegre, Rio Grande Do Sul, Br
    Co-founded and played a pivotal role in the development of the platformSuccessfully implemented and managed the tech and marketing stackDesign and implemented AI products inside the productLed product strategy and execution for the entire digital company
  • Levante Ideias De Investimentos
    Partner - Non Executive
    Levante Ideias De Investimentos Jun 2022 - Present
    São Paulo, Sp, Br
  • Levante Ideias De Investimentos
    Chief Technology Officer (Cto) & Partner
    Levante Ideias De Investimentos Mar 2019 - Jun 2022
    São Paulo, Sp, Br
    Heading tech team, design, ux, managing people and products.Building new platform for our customers to have offers with more flexibility, better user experience and new tools for investors.Build the first Business Intelligence and distribute data and intelligence over the main areas.All about products, releases, specifications.Levante Ideias was invested by XP Inc (NASDAQ:XP) in 2021. https://www.infomoney.com.br/negocios/xp-compra-fatia-da-levante-casa-de-research-independente/
  • Liveshop - Shopping Ao Vivo
    Founder & Chief Technology Officer Cto
    Liveshop - Shopping Ao Vivo Feb 2018 - Dec 2019
    Brazil's first live commerce platform, with the whole process, live, comments, reactions, 1-click checkout, delivery system, SDK. Everything the seller needs to sell and exhibit his products live, with an exclusive streaming system, all made in Brazil. With iOS, Android, and Web versions.Similar to Chinese apps, but with a touch of Brazilianness :)
  • Movile
    Senior Product Manager - Innovation - Movile Group ( Wavy, Playkids, Ifood )
    Movile May 2015 - Jun 2017
    São Paulo, São Paulo, Br
    After sold my Chat Commerce (app that delivery everything under 2 hours) to Movile Group, I was invited to work in Innovation Team with the Movile Co-Founder.My main objective was research and built new products to be incorporated in Movile companies like iFood, Ingresso Rápido, Apontador, Rapiddo, PlayKids, Wavy Global (Sinch).1# Resolve Chat (my startup)A chat commerce product to connect local business and brands with customers in Brazil.Facebook invite me to show the product inside their headquarter in Palo Alto, CA. We launch this 4 months before a similar product called Facebook M. We have more than 16 people that worked a year on this project.2# Now Delivery ChatbotE-Commerce Chatbot with a virtual wallet inside Facebook Messenger. We partnership with big companies to allow selling products with an asset-light marketplace. New features like curated products listing and voice search were tested in weeks later.Later this product was integrated with the Movile Chatbot platform called ChatClub.3# Mobile Recharge with CashbackThe mobile app was built from the ground, to test the new market, selling recharge using with cashback. For the first MVP, we integrate with external partners. In 3 months more than 15 versions to test launched in Google Play, after gain traction we started to scale the team and investment to build the next one.4# App marketplace with CashbackAfter a successful of Recharge App, we build a marketplace using the O2O services from Movile Group and some partners. This is a result of past tests, also my business trip to China and research to adapt the product to the Brazilian market.
  • Movile
    Senior Product Marketing Manager - Playkids
    Movile Jan 2013 - May 2015
    São Paulo, São Paulo, Br
    I’m the first product manager for growth in PlayKids that support from zero to be a global product over 30 countries.Business and results oriented with monetization, reached the top-grossing app in App Store and Google Play many times over this years.Open new markets in China, Japan and some countries in Europe and LatAm.
  • Movile
    Senior Software Engineer
    Movile Jul 2012 - Jan 2013
    São Paulo, São Paulo, Br
    I was the only engineer working to create new communication platform, sending more than millions messages/month.Bringing new technologies in cloud computing and agile development.Also, I build a mobile application to the Brazilian Banks use push messages instead of SMS.
  • Bondix
    Founder / Chief Technology Officer (Cto)
    Bondix Nov 2008 - Jul 2012
    I built this company to explore the rise of information over social media channels and apply this data in company’s strategy.Products design and develop: Social Customer Care, Social Monitoring Platform. We work with some big clients and I raised money from angel investors.
  • Movile
    Product Manager / Vas
    Movile Dec 2007 - Nov 2008
    São Paulo, São Paulo, Br
    Product manager for mobile products: Wap Portals in 3 carriers, PodCast in 3 carriers, Movies Portals in 1 carrier.Managing more than a million / month of revenue.Product roadmap and partnerships.
  • Movile
    Tim Brasil Vas Rio - Content Analyst
    Movile Nov 2006 - Dec 2007
    São Paulo, São Paulo, Br
    TIM Wap site plataform management.WAP integration with TIM white-label partners and integrators.Start-up new services and content for mobile.Relationship with content providers and service provider.Working at Rio de Janeiro with TIM Brasil (white label team)
  • Movile
    Software Engineer
    Movile Jul 2005 - Nov 2006
    São Paulo, São Paulo, Br
    Mobile application developer for the first apps and services before smartphones, using SMS andWap, Wib. Our customers are carriers from Brazil and LatAm.

Marcelo Marchetti Education Details

  • Ecossistema Inova
    Ecossistema Inova
    Pós Graduação Em Neuromarketing
  • Esamc
    Esamc
    Graduação Em Marketing
  • Ecossistema Inova
    Ecossistema Inova
    Coolhunting E Gestão Da Inovação
  • Faculdades Metropolitanas De Campinas
    Faculdades Metropolitanas De Campinas
    System Analyst
  • Centro Universitário Barão De Mauá
    Centro Universitário Barão De Mauá
    Computer Science

Frequently Asked Questions about Marcelo Marchetti

What company does Marcelo Marchetti work for?

Marcelo Marchetti works for Barto Ai

What is Marcelo Marchetti's role at the current company?

Marcelo Marchetti's current role is Co-Founder.

What schools did Marcelo Marchetti attend?

Marcelo Marchetti attended Ecossistema Inova, Esamc, Ecossistema Inova, Faculdades Metropolitanas De Campinas, Centro Universitário Barão De Mauá.

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