As the owner and head of branding and online presence development at Chilenjoy.com, I turned the brand into one of the leading tour agencies for Brazilians in Chile. Through a strategic focus on digital marketing, SEO, and customer experience, I successfully positioned the company at the top of Google rankings and built a strong and recognized online presence. Our commitment to excellence has resulted in a high volume of positive reviews and a unique experience for thousands of Brazilians visiting Chile year after year, leaving a positive impact on their journeys and memories.

With Una Design Studio, I seek new projects focused on building relevant brands with a powerful online presence that attracts people and delivers results. From design to comprehensive branding, from SEO and content to campaigns on search engines and social media

Digital Planning - Defining KPIs, target audience, message and channels in order to achieve campaign goals.- Planning inbound marketing campaigns.- Doing competitor research and benchmarking.- Building URLs with UTM codes to track traffic from all specific mediums and origins of a campaign.SEO- Ensuring all content of a website is optimized for better ranking, including title, meta description of pages, meta tags etc.Site Management- Ensuring website content is up-to-date and in-synch with campaign and business strategies.Google Analytics- Working with the programmer for proper implementation.- Establishing and setting up conversion goals and analyzing performance according to the defined KPIs.- Analyzing traffic behavior of sites, hotsites and landing pages to identify any opportunities for improvement.- Create new target audiences for remarketing / retargeting campaigns in Google AdWords.Paid Search / Display / Video Ads- Setting up, monitoring and optimizing paid search campaigns in Google AdWords Search, Google Adwords Display, YouTube Ads, Bing Search and Bing Network- Integrating with Google Analytics with Google AdWords account for remarketing / retargeting purposes.- A/B testingFacebook / Instagram Ads- Working in Ad Manager, monitoring and optimizing campaign performance.- Building URLs with UTMs to allow easy tracking of Facebook / Instagram traffic to website.- Creating target audiences for remarketing / retargeting using Facebook Pixel data.- Defining and setting up custom conversions, analyzing performance and optimizing.- A/B TestingContent Writing, Copywriting and Proofreading (Brazilian Portuguese)- Persuasive traditional advertising writing and web/social content writing