Marcelo B. Email & Phone Number

Miami Beach, Fl, Us

TUTI We are a social experience company. Present • Designed and launched a social media listening and management platform that processes massive data streams, enabling automatic categorization and competitive analysis. • Integrated Big Data and predictive analytics into decision-making tools, helping clients understand customer behavior and market trends. • Developed a real-time dashboard fully integrated with Facebook and Instagram, enhancing client engagement and improving response times.

Madrid, Es

• Spearheaded the global expansion of Telefónica Wayra across eight countries, driving innovation through scalable solutions. • Evaluated over 280 startups for investment, leveraging Telefónica’s network to amplify growth potential. • Cultivated strategic partnerships that strengthened the entrepreneurship ecosystem and fostered collaboration among stakeholders.

Synergic is a Business Development company, focused on Technology. Working on Latin America, US and European markets.Over the last years Synergic has Invested, Advised, Partnered, Developed :www.tuti.comwww.kairos.comwww.proxly.co.ukwww.machina.ccwww.Clubpoint.com.arwww.Qranio.comRakuten . (Japan/Brazil)Fugu Mobile (Shanghai)LevelUp Games (Brazil/India/Philippines)Tuti Clube de compras Telefonica Brasil - Speedy Vantagens(Sao Paulo)

Boston, Ma, Us

• Spearheaded strategic planning and market entry projects, increasing regional market share by 30%. . M&A selecting Digital Agencies for acquisitions throughout Latin America. • Delivered high-impact presentations to stakeholders, improving team engagement and securing buy-in for new initiatives. • Streamlined HR processes, boosting employee retention by 15%.

São Paulo, São Paulo, Br

- Led strategic innovation initiatives and business development across multiple media platforms, driving revenue growth and market expansion. - Established a joint venture with Eutelia SpA, enhancing mobile interactivity and generating $100MM in revenue within three years.

São Paulo, São Paulo, Br

- Oversaw operations across Brazil, India, and the Philippines, ensuring alignment with corporate strategy and day-to-day efficiency. - Spearheaded initiatives that improved operational productivity by 20%, fostering collaboration among diverse teams across regions. - Provided strategic guidance to enhance market presence, which contributed to a 15% revenue growth in targeted markets.

Rio De Janeiro, Rj, Br

- Founded and led Brazil’s first pure play e-commerce platform, securing $128 million in initial funding within one year. - Collaborated with top investors to drive strategic growth, culminating in a successful public listing in 2006. - Developed innovative marketing strategies that established Submarino.com as a leading brand in the Latin American and Ibero American e-commerce sector. Investors: GP investments, George Soros, Bernard Arnault, Warburg Pincus, THli Putnam.Three rounds of funding: During the first round the company raised $14.3 Million and the main initial investors were: GP Investimentos and E.M. Warburg Pincus & Co. (November 1999)During the second round the company raised $71.3 Million with TH Lee. Putnam Internet Partners (THLi) as the main investor and Europ@web, the group of Internet sent by the executive president of LVMH Bernard Arnault, as the co investor. (February 2000)Finally during the third and last round the company raised $20 Million which were provided by TH Lee. Putnam Internet Partners (THLi). (Start of 2001)- Collaborated with top investors to drive strategic growth, culminating in a successful public listing in 2006. - Developed innovative marketing strategies that established Submarino.com as a leading brand in the Brazilian e-commerce sector.

PT (Portugal Telecom) Investment , leading Online Financial news Broadcast. - Led a team of 25 to launch and grow an online financial news broadcast platform, increasing viewership by 150% within 12 months. - Developed strategic partnerships that enhanced user engagement and contributed to a successful sale of the company within one year. - Drove revenue growth by 400% through innovative content strategies and targeted, we divested and successfully sold the company in one year.

Sunnyvale, Ca, Us

Two people took the challenge to launch Yahoo Brazilian franchise, Marcelo Ballona and Guto AraújoFrom programming the first Linux server, to selling the first "Founders Advertising Partners" program which mitigated the risk and the cost to launch their first operation in Latin America.- Spearheaded the launch of Yahoo's Brazilian franchise, driving a successful entry into the market by developing tailored programming and strategic sales initiatives. - Achieved a 25% market share within the first year through targeted marketing campaigns and establishing key partnerships. - Managed a cross-functional team, fostering collaboration to enhance brand visibility and customer engagement.

Barueri, Barueri - Alphaville, Br

MANDIC ISP VENTURE CAPITAL AND STARTUP:Mandic: In 1996, GP Investiments acquired 50% of Mandic, a Brazilian Internet Service Provider. With a stronger management team and a refined strategy, Mandic expanded its product line and grew vigorously in the following years, in terms of subscribers, revenues, and operational profits. The company was sold to IMPSAT group, with one of the highest financial returns for the fund GPCP II.- Led strategic initiatives that expanded the product line by 30%, increasing the subscriber base by 25% over two years. - Played a key role in negotiating and successfully executing the sale of the company to the IMPSAT group, resulting in a 25x return on investment for GP Investments