Marcelo Bellini Garcia Email & Phone Number

São Paulo, Sp, Br

Paris, Paris, Fr

Fime enables its clients to create and launch trusted and secure solutions through its consulting and testing services in payments, smart mobility, and digital identity. It offers a global cross-industry perspective, local insights, and a unique heritage in testing and certification. Fime's consultants provide transformative business expertise, partnering with organizations worldwide to define, design, deliver, and test their products and services. With over 800 experts and employees around the world, Fime strategically works to help its clients turn ideas into reality, swiftly bring products to market, and achieve a competitive advantage. By working together, Fime transforms powerful innovations into the future of trusted transactions

Purchase, Ny, Us

Mastercard has launched an initiative to restore trust in the Digital World through a user centric digital identity that will improve digital autonomy of people based on transparency, security, privacy and inclusion.• Deployed and launched Mastercard ID Network in Brazil.• Defined GTM and signed multiple contracts with Vendors and Customers.• Owned products in LAC such as authentication (EMV3DS), ID Network and Biometric Cards.• Deployed Biometric checkout program; signed multiple partnership agreements.

Purchase, Ny, Us

• Assessed LAC identity verification market for deployment of the Mastercard ID Service.• Recommended deployment approach in the region.• Established partnerships with Banks, Retailers, Mobile Operators and Technology Vendors to deploy the new ecosystem.

Courbevoie, Ile De France, Fr

Leadership of IDEMIA´s LATAM team for integration and standardization with oversight of approximately 1,500 reports. Held responsibility for Financial Institutions Business Unit (FI BU), with approximately 200 reports, with six direct reports. FI BU had a P&L of over US$130 million with several facilities in LATAM (Brazil, Colombia, Mexico, Argentina, Peru, Chile and Costa Rica).• Led Morpho through a successful merger with Oberthur while maintaining the Business Unit Financial Operations. Led Due Diligence process, evaluated redundancies and capitalized on synergies. IDEMIA became the leader in payment products in LATAM.• Restructured operations of the merged company including closing a plant with over 500 employees and reengineering the Sales organization to reduce headcount. Implemented new procedures for Sales, Customer Services and Technical Consultancy, ensuring optimal synergies.• Successfully implemented IDEMIA’s strategy by transitioning from hardware product sales (smart cards) to digital products sales. (mostly biometrics/ID and mobile payment/tokenization).

Paris, Fr

• Responsible for the P&L and operations in LATAM including: 11 facilities; US$80 million revenue; 12 direct reports; HC 900 in the region.• Directed restructuring of manufacturing and administrative expense. Realized savings of over US$1.7 million annually.• Directed the implementation of Lean Management projects, resulting in savings of US$2.3 million annually.• Projected Morpho into the leading position in EMV cards; sales for all major banks in LATAM (Mobile payments; contactless; NFC).• Started Digital Sales and provided the largest Biometric Database for a bank in the world (over 45 million users).

Paris, Fr

• Responsible for the P&L and operations of the company. Launched EMV, biometric and mobile payment products in the USA.• Company overachieved results in 2015 and 2016 when the revenue increased from US$400,000 in 2013 to US$12 million in 2016.• Drove manufacturing investments in the St. Charles, IL, plant (US$4 million). Achieved 11% penetration by end of 2016. Partnered with Perfect Plastic Printing, achieving contracts with over 50 clients/banks, including TSYS and FIS.• Established relationship and secured biometric projects with Visa and Mastercard and mobile payment solution with Mastercard.

Paris, Fr

• Acquired and successfully integrated company from the Carvajal Group in Colombia: 400 HC, 3 plants; operations in Colombia, Peru, Argentina and Costa Rica. Exceeded expected results in 2011, 2012 and 2013.• Acquisition in Colombia allowed the company to become the largest EMV supplier of LATAM.

Paris, Fr

• One of the 3 startup Founding Employees of the JV between Daruma Telecom and Orga.• Drove introduction, business development and sales of the new EMV technology (credit/debit cards chip technology) in LATAM.• Responsible for international expansion and sales of Payment services and IAM products, creating the leader in EMV cards in the Americas Region: USA, Brazil, Colombia, Argentina, Chile, Mexico and Peru.• Leader in Morpho for the development of standards for the new Brazilian digital identity.• Developed the business relationships and the interfaces with Mastercard, AMEX, Discover, Elo and others.• Functioned as the Official Speaker and Representative of the company to the Press, Trade Shows and Government Entities.

São Paulo, Sp, Br

- Defined product strategies and implementation, including pricing, product positioning and evangelized Internet security tools through multiple speeches in congresses. - Products included Firewalls, Internet scanners and web development products.

CAD/CAM/CAE engineer specialist. Project of complex automotive parts.

Certification, Lean Governance - Startup Board

Executive 1, Business Administration And Management, General

Specialization In Business Administration, Business Administration And Marketing

Master Of Engineering - Meng, Mechatronics, Robotics, And Automation Engineering - Incomplete

Mechanical Engineering, Mechatronics, Robotics, And Automation Engineering