Marcelo Bitter Email & Phone Number

Our first product is called enDok. It helps sales people to create astonishing proposals, send them as a link and track when and where they are opened. This helps to closed more deals once sales people can focus on leads that matters.

Development of new business opportunities in new accounts. Expansion and management of the product portfolio to increase competitiveness. Partnerships with BPM (Business Process Management) company to promote cross selling. Management of marketing professional, guiding advertising pieces, digital marketing campaigns and lead capture.

São Paulo Area, Brazil

Board member responsible to drive company operations. Defined branding and positioning; Introduced financial control, business management tools, workflows and optimized performance operation.Developed company's business plan. Introduced a brand new business support structure, from selection and negotiation with suppliers to financial administrative management. Introduction of financial, technical and business management tools. Development of a business partnership that increased the… Show more Board member responsible to drive company operations. Defined branding and positioning; Introduced financial control, business management tools, workflows and optimized performance operation.Developed company's business plan. Introduced a brand new business support structure, from selection and negotiation with suppliers to financial administrative management. Introduction of financial, technical and business management tools. Development of a business partnership that increased the sales force from 1 to 6 professionals without cost increase. Introduced SAP ready products already developed to differantiate offer. Support sales operations with mentoring. Show less

São José Dos Campos Area, Brazil

Director of Sales Operations. Introduced high standard procedures for quick lead and SAP opportunity identification. Redefined positioning of the company to focus on specific product line. Completely redefined sales department. Introduced tools to keep track and manage sales expectations from both financial and commercial perspectives.

São José Dos Campos Area, Brazil

- Launched unit to produce software application packages for enterprise market (Tax) and Compliance issues- Introduced accelerated management techniques for product development- Started plans to integrate GSW Tax products with Thomson Reuters tax platform- Adapted typical retail Mass Customization concept to promote full featured product upgrades in a single coded solution- Develop roadmaps for the future version of products based on customer needs and wish lists- Expanded… Show more - Launched unit to produce software application packages for enterprise market (Tax) and Compliance issues- Introduced accelerated management techniques for product development- Started plans to integrate GSW Tax products with Thomson Reuters tax platform- Adapted typical retail Mass Customization concept to promote full featured product upgrades in a single coded solution- Develop roadmaps for the future version of products based on customer needs and wish lists- Expanded business opportunities via channels; introduced new company-wide proposal templates- Managed financial and pricing models Show less

São José Dos Campos Area, Brazil

Head of CRM Solution Business Unit. Launched the unit from scratch. Developed a business plan to dramatically increase sales via an innovative web based model via templates

São José Dos Campos Area, Brazil

Hunting and farming for SAP sales, Mastersaf - Thomson Reuters (tax management and compliance solution), BPO (Business Process Outsourcing) and software development.

Senior sales development for Water Resources, Logistics and Mining industries. Introduced a vision on product packaging of services in order to increase company visibility and increase sales leads. Developed a detailed business plan to deploy a complete GIS (Geographic Information System) solution for Logistics on a niche marketing basis. Direct responsible for the development of a business plan for an international partnership with ESRI (USA) and begin a straight relationship personally in USA… Show more Senior sales development for Water Resources, Logistics and Mining industries. Introduced a vision on product packaging of services in order to increase company visibility and increase sales leads. Developed a detailed business plan to deploy a complete GIS (Geographic Information System) solution for Logistics on a niche marketing basis. Direct responsible for the development of a business plan for an international partnership with ESRI (USA) and begin a straight relationship personally in USA with this company in order to position Geoambiente as a strong player in Brazil. Key user on CRM/ERP integration deployment (SAP Business One) Show less

Management of sales for Quest Microsoft product line at Northern and Southern regions of Brazil. Partnership management of sales efforts through channels.

Account management of the installed base of customers, driving lead generation, revenue and backoffice team on outsourcing solutions for IT and Telecom. (~U$ 2 million)Built innovative and comprehensive quality and customer satisfaction processes through sales department.

Sales (hunting) for Industrial segment, offering full Telecom & IT outsourcing. Responsible for the most representative opportunity win in 2003 (US$ 0.7 million).Helped on Development of a very customized environment on the CRM tool in order to improve sales team productivity.

São Paulo Area, Brazil

Completely redefined marketing strategy; upgraded products portfolio and media; set a new positioning and branding as an on demand telecom service provider. Defined endo marketing strategy. Launched an entirely new approach to lead generation via monthly "happy hour style" meetings with customers and prospects.

São Paulo Area, Brazil

Conduction of strategic planning of Data Networks Business Unit, carrying out actions, analyzing risks, and defining product and brand positioning.Developed a strategic plan to launch a new Siemens USA product line in Brazil. Defined from marketing/advertisement campaign thru sales targets (US$ 20 million/year). Branding & Positioning negotiation with headquarters (U.S.A.). As a result, Siemens Brazil decided to launch an IP Networks department. Raised Siemens competitiveness… Show more Conduction of strategic planning of Data Networks Business Unit, carrying out actions, analyzing risks, and defining product and brand positioning.Developed a strategic plan to launch a new Siemens USA product line in Brazil. Defined from marketing/advertisement campaign thru sales targets (US$ 20 million/year). Branding & Positioning negotiation with headquarters (U.S.A.). As a result, Siemens Brazil decided to launch an IP Networks department. Raised Siemens competitiveness positioning the brand as a network solutions provider by leading an advertisement campaign, increasing its exposure in the media, and sponsoring trade shows and training programs Show less

São Paulo Area, Brazil

Management of a sales team focused on Data solutions. Definition of new targets and team redirection according to professional skills Led a price mediation process for an international proposal involving Mexico, Brazil, and Argentina. As a result, there was a 20% overall reduction in the total price. US$ 7 million Achieved a US$ 300,000/year cost reduction through department rearrangement and task management

Sales of entire telecom product line to international accounts and newcomers (Telecom Operators).• Developed an international people network generating business opportunities worth US$ 300 million. Some of the opportunities detected anticipated the launch of customers’ operations in Brazil (Carriers)• Managed the defense of an international proposal for a telecom operator – a group of 12 professionals from three distinct countries, abroad. • Represented Brazil during… Show more Sales of entire telecom product line to international accounts and newcomers (Telecom Operators).• Developed an international people network generating business opportunities worth US$ 300 million. Some of the opportunities detected anticipated the launch of customers’ operations in Brazil (Carriers)• Managed the defense of an international proposal for a telecom operator – a group of 12 professionals from three distinct countries, abroad. • Represented Brazil during an international Siemens-AT&T (New Jersey - USA) workshop – presenting the only country that had made effective Siemens sales to AT&T outside the U.S.A.(formerly AT&T LA). I was the direct responsible for those sales result of US$ 6 million.• Assumed the leadership of a CRM project (including Siebel software for sales force automation) for telecom operators. Designed processes, negotiated resources and discussed financial chronograms. Show less

Internet solutions for ISPs (Internet Service Providers)• Promoted a new business model, adding value for the customer, by changing the original hardware/software sales model to a complete consultancy for the ISP business:Designed a ROI spreadsheet containing a detailed business model of ISP business. The tool presented 10 distinct revenue sources instead of the usual Internet access monthly rate only.• Developed a channel expansion plan for the sales force, increasing 8… Show more Internet solutions for ISPs (Internet Service Providers)• Promoted a new business model, adding value for the customer, by changing the original hardware/software sales model to a complete consultancy for the ISP business:Designed a ROI spreadsheet containing a detailed business model of ISP business. The tool presented 10 distinct revenue sources instead of the usual Internet access monthly rate only.• Developed a channel expansion plan for the sales force, increasing 8 times the number of personal pre-sales, through Siemens’ local representatives. Designed and offered training classes to those representatives in order to prepare them to identify leadsFor the next six months, the number of new leads was increased by 150% Show less

São Paulo Area, Brazil

Self-started business focused on computer graphics solutions to increase sales and productivity of our customersDeveloped a Business Plan that allowed us to win a competition to distribute the software Ultimate CAD in Brazil. Considered the fastest CAD system worldwide (from South Africa), the new distribution promoted a revenue increase of 70% after the launch campaign • Produced and created multimedia productions for several companies highlighting Folha de Sao Paulo… Show more Self-started business focused on computer graphics solutions to increase sales and productivity of our customersDeveloped a Business Plan that allowed us to win a competition to distribute the software Ultimate CAD in Brazil. Considered the fastest CAD system worldwide (from South Africa), the new distribution promoted a revenue increase of 70% after the launch campaign • Produced and created multimedia productions for several companies highlighting Folha de Sao Paulo (newspaper group), A.C. Nielsen and ABRADIF (Ford Dealers Association). For some customers a marketing strategy was also developed Show less

IT Consulting on office automation for Industry and Services

Business, Management, Marketing, And Related Support Services, Extension Course

Activities and Societies: 8 weekly on: Take Off • Early Adopters • Business Performance • Product Development • Lead Growth • Go To Market.

Pricing, Extension Course

Activities and Societies: Advanced extension course for price modeling

Extension, Advanced Marketing Management

Masters, Marketing

Activities and Societies: MBA - Marketing. Strong basis on marketing concepts. Unfinshed.

Bacharels, Electrical Engineering

Activities and Societies: Assumed the leadership (president) of the student team to promote an internal Engineering Trade Show. Distinct.