Marcelo Bustamante Email & Phone Number

Santiago, Santiago Metropolitan Region, Cl

Santiago, Región Metropolitana De Santiago, Chile

Partner and senior consultant in technology, innovation, digital transformation, customer experience, business management and leadership.

Chile

Leads the company’s Sales and Marketing team. Responsible for bussiness developmente initiatives, increase revenue, planning and implementing the sales strategy.

Chile

Lead the company’s operations in Chile, contributing to introduce new technologies, develop new markets and increase revenue. Responsible for planning, developing and implementing the sales strategy.

Chile

Responsible for developing sales through the telecommunications companies, adapting the company offer, in order to generate new revenue to the company.

Responsible for leading initiatives that increase the potential market and improve brand positioning. Propose and lead strategic projects to increase business performance. Develop and implement demand generation initiatives for new products and technologies.• Design and implement a strategy to participate in Chile’s Digital Strategy to improve the country’s development using information and telecommunication technologies (ICT). As result of this initiative, Cisco and the ICT providers association (ACTI) signed collaboration agreements, one with the Ministry of Economy and another with the Ministry of Education.• Evaluate opportunities and implement programs to increase ICT utilization in strategic segments and industries in Chile, such as Mining, Tourism, Small Businesses, Wineries and Telecommunications. • Facilitate the annual strategic planning process and its integration in the regional plan, obtaining sales growth rates over 15%.• Support the local office relationships with specialized journalists in different subjects such as: networks convergence, unified communications, collaboration, tele-presence and datacenter virtualization.• Create alliances and join business plans with partners to gain market share in strategic segments generating US$ 3M of additional revenue.

Responsible for communicating and implementing the corporate and regional strategies. Facilitate the implementation and development of a new vertical organization across the region. Reporting directly to the regional Operation Director for South America South (Argentina, Chile, Peru, Paraguay, Uruguay and Bolivia).• Facilitate the regional 3-year strategic planning process in Chile and the generation of a regional plan.• As co-creator of the Cisco Broadband Barometer in Chile, support its international implementation (Latin-America and Eastern Europe). This initiative generated demand and brand positioning.• Support the Peruvian operations, introducing best practices of the region.

Leader of different initiatives and programs to generate demand, facilitate new technologies introduction, and generate new business opportunities. Some of the technologies involve in this process were: IP fiber optics networks, WiFi, Security and IP telephony. • After 4 years the new product line, known as Advanced Technologies, reached 30% of contribution rate in the country total sales, the highest in Latin-American. This contribution was key to achieve over 20% growth rates in sales.• Develop private telephony market studies, customer needs surveys, competitors’ products analysis, train the sales team and implement demand generation programs. After 5 years, Cisco became the market leader in private telephony in Chile, reaching over 20 % of market share.

Manage the new products and services development team, responsible for defining and implementing the company’s solutions for the enterprise market. Leader of multidisciplinary teams that define different business and operational process related with new products. Responsible for the business case evaluation, market research, technical and commercial feasibility and marketing plan. Some of the developed products were: Entel Internet, ATM and Frame Relay, Data Network Administration and Network Security Administration.

Team leader for the country wide data communications networks project management, having US$ 5M annual budget and up to 13 direct reports. The responsibilities included technical specifications, request for proposals, technical and economical evaluation, detailed project planning and implementation. The installed infrastructure was a key to get the data market leadership with a market share over 50%.

Technical evaluation of hardware and software solutions to decide commercial feasibility in the Chilean market.