Marcelo Caldeira Pedroso Email & Phone Number

Professor at the Business Department, Faculty of Economics, Administration and Accounting, University of Sao Paulo (FEA-USP). Coordinator of NIDUS, an innovation residence programme at Inova USP. Former Coordinator of the Master of Science Program in Entrepreneurship (FEA-USP). Former Coordinator at FAPESP (The São Paulo Research Foundation). Works in the field of innovation and entrepreneurship, having published many papers in national and international academic journals. Created a structured approach called “Business Model Innovation Journey” applied to venture creation programmes. Habilitation and post-doctoral degree in Business Administration (FEA-USP). Dual doctoral degree: PhD in Engineering and D.Sc. in Medicine, both at USP (Polytechnic School and Faculty of Medicine). M.Sc, and bachelor degree in Industrial Engineering (Polytechnic School-USP). Board of Directors certified by IBGC (Brazilian Institute of Corporate Governance). 30+ years of experience in knowledge-intensive industries: business consulting (Deloitte, Ernst & Young, KPMG / BearingPoint, TerraForum), information technology (IBM, i2 Technologies), education (USP, UNIFESP, FIA) and health care (Fleury Group).Specialties: business model innovation; venture building; entrepreneurship; strategic innovation; health techs; deep techs.Industry expertise: health care; information technology.

Listed skills include Strategy, Business Strategy, Management Consulting, Strategic Planning, and 23 others.