Marcelo Castello Branco Email & Phone Number

Rio De Janeiro, Rj, Br

Paris Area, France

CISAC works to protect the rights and promote the interests of creators across all regions of the world and artistic fields; music, audiovisual, drama, literature and visual arts. We aim to secure fair remuneration for creators for the use of theirs works anywhere in the world.

Rio De Janeiro Area, Brazil

Rio De Janeiro E Região, Brasil

UBC – Brazilian Union of Composers is a non-profit organization for the collective management of music rights of Brazilian and foreign creators, publishers, performers and producers. It's main purposes is to defend their members interests, distributing author rights and developing cultural activities.

Oversee entrepreneurship, global film, television, music, recording, digital, and social media projects and manage capital raising, branding, marketing, merchandising, business model generation, operations, and distribution efforts. Win: Quickly built portfolio of international entertainment projects and sourced strategic partnerships with leading brands in the film, television, theatre, and music industry.MilestonesCo-producing long form feature film "Menino do Rio "(Boy from Rio ) in partnership with LC Barreto and Aventura Entertainment for 2014 release. Managing marketing campaign, soliciting sponsorship, and developing multi-platform media support.Secured business partnership with MLPJ, a London based strategic music and entertainment agency and launched Brazilian business arm. Retained as strategic advisor and marketing/operations executive consultant for Papolog social media network start up in Brazil and Spain.Currently creating marketing back catalogue strategy and year long events to celebrate 100th anniversary of Vinicius de Moraes (songwriter of the Iconic Girl from Ipanema song, along with Tom Jobim).Official Mentor of Queremos (We Want) Brazilian Crowdfunding and fanfunding project, an initiative combining collective buying with crowdfunding music platform. Working with 21212 Digital Accelerator startup program.Partnering with Las Vegas based Partner House (hospitality, leisure, database operations, travel) to provide Brazilian talent and projects to the city.Business consultant to rock group Kid Abelha 30 year celebration project, live record, touring, sponsorship.

Miami-Dade County, Florida, United States

The Latin Academy of Recording Arts & Sciences, Inc. is a unique, multinational membership-based association composed of music industry professionals, musicians, producers, engineers and other creative and technical recording professionals who are dedicated to improving the quality of life and the cultural condition for Latin music and its makers both inside and outside the United States. Established in 1997, The Latin Recording Academy is the first international venture launched by the National Academy of Recording Arts & Sciences, Inc., representing a vibrant and passionate creative community.

Brasil

Consulting services with respect to business development in the Latin American live entertainment industry.

Recruited as GM overseeing operations, finance, IT, marketing, A&R, digital sales, and third party distributors and manufacturers in Brazil, Argentina, Chile, and Colombia. Staff: 110Win: Led international restructuring plan to turn around business unit. Returned region to profitability in one year and realized significant profit by year 3. MilestonesManaged staff throughout EMI/Terra Firma Investment Group/Citibank transition.Saved millions of dollars annually by renegotiating distribution and manufacturing deals.Averted a significant potential loss by addressing fiscal contingency issues.Achieved sales of 1M+ units by signing/developing 3 new artists: Seu Jorge, Diogo Nogueria, and Alexandre Pires.Secured average market share of 14% in Brazil and 16% in Argentina.Brought in new management team and retooled marketing, sales, finance, royalties, and accounting procedures to significantly improve accountability and transparency and reverse region’s tarnished image.Built inaugural relationships with telecom and media conglomerates and tier-one mobile carriers.

Tapped to restore leadership to region and manage expansion and business development initiatives in Latin America, Iberian Penninsula, Spain and Portugal.Attained cost savings in all business areas, streamlined operation, and reorganized management team. Oversaw A&R, marketing, digital and mobile operations, sales, business and planning activities, back office, and third party manufacturing and distribution operations. Staff: 100For Brasil, South Cone Latin America Region,Iberian Penninsula, Spain and Portugal:Win: Repositioned region to deliver a 50% increase in profits and a 3.5% increase in market share.MilestonesMember of team tasked with leading integration of PolyGram to improve efficiencies and eliminate redundancies.Acquired Musicx Latin Label and record arm of Spain’s Prisa Media Group.Captured significant cost savings by retooling troubled distribution and manufacturing deal.Launched region’s digital and mobile operations and managed top artist projects including Coti, Antonio Orosco, Tamara, Keane, Lucie Silvas, Juanes, and Jamie Cullun) with sales of 500M+ units.Built digital and mobile business from the ground up.For Brazil, Argentina, Chile, Paraguay, Uruguay & BoliviaWin: Led several South American businesses during a time of explosive growth and challenging economic, financial, and geopolitical conditions. Participated in 3 company M&As; Polygram/Seagrams/Vivendi.MilestonesAchieved status as market leader in Brazil for 6 consecutive years; broke several records in Brazilian music market and introduced unique marketing and promotional approaches.Sold 100M+ units by introducing new music genres, signing Brazil’s best selling artist including Ivete Sangalo, Caetano Veloso, Sandy and Junior, and developing international acts including Andrea Bocelli, Diana Krall, Eminem, and Shania Twain.Turned around business units in Chile and Argentina following deep financial crisis in both countries.

Chile & Brazil

Brazil

Brazil

Brazil

Mba, Publicity & Advertisement

Media & Social Communication, Major