Marcelo Castillo

Marcelo Castillo Email and Phone Number

SEL Marketing & Events Coordinator at SUNY Oswego @ Paradise Media
United States
Marcelo Castillo's Location
College Park, Maryland, United States, United States
About Marcelo Castillo

I am a marketing and social media professional with a degree in Business Administration from Jefferson Community College. I have a passion for creating and executing marketing campaigns that showcase the attractions, events, and culture of different destinations and brands.My most recent role was as a Marketing & Promotions Coordinator at Visit Howard County, where I helped curate engaging content, monitor online trends, and increase brand awareness and loyalty. I also used data analytics to conduct market analysis and competitor research, and to optimize social growth and performance. Previously, I worked as a Social Media Manager at CROSSNET and a Marketing Coordinator at Good Sport, where I gained valuable experience and skills in managing multiple social media accounts, leading creative content design, and generating viral copy. I am motivated by connecting with customers, creating value, and driving results.

Marcelo Castillo's Current Company Details
Paradise Media

Paradise Media

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SEL Marketing & Events Coordinator at SUNY Oswego
United States
Employees:
1
Marcelo Castillo Work Experience Details
  • Paradise Media
    Paradise Media
    United States
  • State University Of New York At Oswego
    Sel Marketing & Events Coordinator
    State University Of New York At Oswego Sep 2024 - Present
    Oswego, Ny, Us
  • Good Sport
    Marketing Coordinator
    Good Sport Nov 2022 - Present
    Miami Beach, Florida, Us
    • Curate content for social media platforms and lead paid campaign ads on social media.• Monitor and manage Instagram for trending news, ideas, and feedback.• Conduct market analysis and competitor research, using Data Analytics to optimize social growth. • Responsible for managing 15+ Instagram pages under Good Sport Socials
  • Crossnet
    Social Media Manager
    Crossnet Apr 2022 - Present
    Miami, Florida, Us
    • Manage and curate social media accounts for trending news, ideas, and feedback across various platforms: Twitter, Instagram, Tiktok, LinkedIn, and Facebook.• Conduct market analysis and competitor research, utilizing Data Analytics to drive social growth and engagement.• Lead creative content design for corporate websites and generate marketing campaigns to connect the brand with customers.• Generate copy based on current trends and viral potential and consult with the marketing team to prepare and present targeted ad campaigns.• Help execute new leads for potential client growth. Organize influencer campaigns and work with influencers to create marketing campaigns.• Initiated and managed strategic brand giveaways, creating mutually beneficial collaborations with other businesses on various social media platforms.• Develop targeted ad campaigns based on current trends and viral potential.• Achieved significantly increasing Tiktok followers from 30K to 75K within 2 months and boosting Instagram engagements by 10% within 3 months.
  • Paradise Media
    Self Employed
    Paradise Media Jan 2016 - Present
    Content Creator & Social Media ManagerCurated compelling and targeted content for 8+ clients, ensuring brand consistency and engagement growth.Reviewed and analyzed social media account analytics for performance insights, leading to a 50% average increase in engagement across managed accounts.Effectively managed 15+ social media accounts simultaneously, demonstrating strong organizational and multitasking skills.Utilized content calendars to strategically schedule and post content, optimizing posting times for maximum reach and impact.Collaborated with graphic designers to create visually appealing content that aligned with brand aesthetics and marketing objectives.Developed and implemented copywriting strategies, enhancing brand messaging and increasing audience connection.Executed successful paid advertising campaigns, resulting in a 25% increase in click-through rates and a 25% increase in conversions.
  • Unhinged Media
    Social Media Manager & Digital Content Creator
    Unhinged Media Mar 2024 - Apr 2024
  • Visit Howard County
    Marketing & Promotions Coordinator
    Visit Howard County Apr 2023 - Jan 2024
    Ellicott City, Maryland, Us
    Marketing & Promotions Coordinator for Howard County Visiting Center• Manage event logistics, including booth setup and travel arrangements.• Curate content for social media accounts and monitor Instagram for trending news, ideas, and feedback.• Conduct market analysis, and evaluate competitor marketing and digital content, utilizing Data Analytics to enhance social growth and engagement.• Assist in marketing strategies and campaigns, including Restaurant Week.• Utilize tools like Simpleview and MailChimp to assist in email marketing and updating Visit Howard County's Website and blogs. • Use Asana for efficient project and task management.
  • Mills Media
    Social Media Manager
    Mills Media Apr 2021 - Dec 2022
    • Monitored social media platforms for trending news, ideas, and feedback.• Managed 5+ Instagram pages under Mills Media.• Curated content ideas and posts and led marketing campaigns for potential client growth. • Increased engagements by 30% within 2-3 months.• Conducted market analysis and competitor research to optimize digital content

Marcelo Castillo Education Details

  • State University Of New York At Oswego
    State University Of New York At Oswego
    General
  • Jefferson Community College
    Jefferson Community College
    Business Administration

Frequently Asked Questions about Marcelo Castillo

What company does Marcelo Castillo work for?

Marcelo Castillo works for Paradise Media

What is Marcelo Castillo's role at the current company?

Marcelo Castillo's current role is SEL Marketing & Events Coordinator at SUNY Oswego.

What schools did Marcelo Castillo attend?

Marcelo Castillo attended State University Of New York At Oswego, Jefferson Community College.

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