Marcelo Correa Email & Phone Number

Mountain View, CA, US

• Responsible for developing and executing Privacy-Centric GTM strategies to help clients deploy durable measurement solutions anchored on Profit Driven Marketing. Over $XXXM in Headroom attained as a result.
• Oversees the training and supports over 140 sellers in the Mid Market Sales Lead Gen West team, strong track record with 90%+ of quarters above quota.
• Interim Manager for the team, coaching junior team members, presenting results at Executive reviews, leading team meetings and mentoring key vendor stakeholders

Mountain View, CA, US

• Provided consultative support for emerging and mature Shopping products as the technical advisor to 25 Tier 1 Retail accounts across Americas and APAC.
• Managed Amazon, Google Shopping’s largest global account with an annual revenue of >$XB. Deployed a JTP that had projects spread across 11 different countries and led to $XXXM incremental revenue through optimizations.
• Collaborated cross-functionally with Go-To-Market, Product and Engineering to support beta launches, shape product development, identify resource gaps, create documentation, build processes and activate new Shopping.

Mountain View, CA, US

• Managed a team of 4 specialists during the 2016 Presidential election. Spearheaded the execution and launch of $90M worth of Reservation campaigns during that period.
• Held the position of Sponsorship subject matter expert and led the technical execution of major tentpole Sponsorship Programs such as Coachella, Lollapalooza, SuperBowl, YouTube Originals and others on the Brand side.
• Supported branding initiatives for major M&E advertisers including Paramount Pictures, NBC Universal, ABC/Disney, Lionsgate and Sony. Oversaw ~$30M in Reservation/Google Preferred campaigns per quarter.
• Acted as the WPP deal lead coordinating, tracking and managing the Upfront commitment of 48 different clients worth over $200M.
• Spearheaded the development of a dynamic YT Select pack based on YT Music Charts and acted as the sole Product Manager ensuring the solution was deployed to 63 countries across the globe.

Mountain View, CA, US

• Led Branding executions for Netflix, LatAm’s largest YouTube advertiser with an average spend of over $3M/quarter.
• Worked with Sales teams and Advertising agencies to provide best practices for branding campaign efficiency.
• Worked with Sales counterparts to understand client goals and contribute to building media plans tailored to our clients' goals.

Mountain View, CA, US

• Responsible for quantifying high impact opportunities with clear traffic, performance, budget recommendations and pitch it to clients.
• Worked with Account Managers and Account Executives to develop customized analysis for key clients within the Media & Entertainment industry.
• Developed the main deck for the first ever Think Games Brazil event, targeted at fostering digital marketing initiatives within the local gaming industry.

Mountain View, CA, US

• Responsible for creating, managing and optimizing campaigns for the top advertisers in the Tech industry.
• Managed a book of +$20M/quarter including Microsoft, Sony, Samsung and Motorola and the main Account Strategist. Beat revenue targets in 3 out of 4 quarters through creative GTM strategies including selling of a $5M.
• Assisted Sony’s e-commerce team on the complete restructuring of their main campaigns, which accounted for nearly 50% of the client’s search budget and led to a +23% revenue uplift.

Mountain View, CA, US

• Responsible for creating, managing and optimizing campaigns for the top advertisers in the Tech industry including Microsoft, Sony, Motorola, Samsung and others.
• Main POC with client's agencies and marketing teams to provide assistance and help define strategies.
• Provided day-to-day assistance to all team members and helped on the elaboration of market studies as an Industry Analyst.

San Antonio, Texas, US

• Responsible for executing primary and secondary researches, data analysis support for senior analysts and contribute to press requests with insights from internal studies.
• Direct participation on consulting projects to large Tech clients including Microsoft, Apple, RIM and IBM.

New York, New York, US

• Responsible for the elaboration of commodities and structured investments performance reports.
• Supported the elaboration of the commodities manual utilized by the Treasury Department.

São Paulo, São Paulo, BR

• Participated in a consulting training by McKinsey & Company (partners with EJ-FGV)
• Designed a micro insurance case for the Bill and Melinda Gates Foundation (client: American Life)
• Led a marketing research project on internet hosting (client: PlugIn)
• Led fundraising efforts and helped organize an event presented by C-level executives about the state of highly publicized IPOs in LatAm to students of the university.
• Member of the recruiting cell, received HRBP training provided by MBA Empresarial

Bachelor, International Business And Finance

Study Abroad, Marketing And Strategic Enterprise Management

High School Diploma, General Studies