Marcelo Cortazio

Marcelo Cortazio Email and Phone Number

Content Director and Partner @ Contente Conteúdo & Entretenimento
Rio de Janeiro, RJ, BR
Marcelo Cortazio's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Marcelo Cortazio's Contact Details

Marcelo Cortazio personal email

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About Marcelo Cortazio

Unleashing the Power of Storytelling to Transform Global Brands | Creative & Content Director With 20+ years of experience in marketing, branding, and entertainment, I am a dynamic creative and content director. My passion lies in developing compelling brand storytelling strategies for multi-platform projects, empowering global brands to connect with their audiences in transformative ways.My mission is to empower brands to communicate dynamically through the art of storytelling, harnessing data-driven creativity and behavioral understanding to generate meaningful business results. By crafting captivating narratives, I create immersive brand experiences that resonate and drive impactful outcomes.My entrepreneurial background has honed my leadership skills, enabling me to successfully lead large creative teams and oversee TV and branded content productions, advertising and marketing campaigns. I have also developed a framework that prioritizes the delicate balance between creative excellence, budget optimization, and operational efficiency.At the forefront of entertainment and digital marketing, I lead teams to excellence in original and exclusive content, maximizing audience engagement, and cementing brand presence across multiple platforms. My approach merges data-driven creativity, operational agility, and a deep understanding of consumer behavior to generate significant business outcomes and immersive brand experiences.I specialize in the strategic conception through to the hands-on execution of complex, multifunctional marketing campaigns. Fluent in English and Portuguese, with an MBA in Marketing, I am equipped to navigate the challenges of a fast-paced and ever-evolving environments.Notable clients include Coca-Cola, BAT, Telecine Channel, Google, Disney, Ipiranga, ExxonMobil L'Oréal, Petrobras, IBM Brazil, Unilever, Tim Brazil, Engie Brazil, Ancar Ivanhoe, GNT Channel.Specialties:🎥 Entertainment🔥 Branded Content🌐 Multi-Platform Content🚀 Corporate Training

Marcelo Cortazio's Current Company Details
Contente Conteúdo & Entretenimento

Contente Conteúdo & Entretenimento

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Content Director and Partner
Rio de Janeiro, RJ, BR
Marcelo Cortazio Work Experience Details
  • Contente Conteúdo & Entretenimento
    Content Director And Partner
    Contente Conteúdo & Entretenimento
    Rio De Janeiro, Rj, Br
  • Contente Conteúdo & Entretenimento
    Creative Director & Partner
    Contente Conteúdo & Entretenimento Oct 2012 - Present
    Rio De Janeiro Area, Brazil
    TV Show Director and Creative Director As a seasoned TV show director and creative director for multi-platform content, I led digital content and TV projects from concept to execution for global and local brands, tailoring market strategies to maximize reach and engagement.Developed integrated marketing campaigns, including exclusive and original content, leveraging partnerships with production companies, talent agencies, and digital platforms.DIRECTOR • PREVIEW TV SHOW (TELECINE CHANNEL) since 2015.With a keen eye for strategic planning and conceptual development, I lead the charge in creating immersive audiovisual experiences from start to finish. From the glimmering world of television to the dynamic realm of social media, my passion for storytelling knows no bounds.Throughout my career, I have had the privilege of collaborating with renowned clients including Coca-Cola, British American Tobacco (BAT), L'Oréal Brasil, Sony Pictures, GNT Channel, Telecine Channel, Ingresso.com, Flix Media and Unilever. Together, we've crafted unforgettable narratives that leave audiences craving more.
  • Carbon
    Founder And Creative Director
    Carbon Jan 2019 - Present
    Rio De Janeiro Area, Brazil
    As Founder and Creative Director, Carbon has pioneered an innovative approach that revolutionizes corporate training by integrating entertainment and data-driven storytelling methodologies.Leading our creative teams through comprehensive content strategies and production cycles, I've established a new paradigm where corporate learning transforms into engaging content experiences.Our groundbreaking methodology has attracted major clients like Google, Disney, Grupo Zap, Exxomobile and Coca-Cola, validating our disruptive approach to traditional corporate training.I oversee the entire content lifecycle, from strategy development to final delivery, ensuring our solutions consistently drive measurable business impact while maintaining the highest standards of creative excellence.
  • Selulloid Ag
    Creative Director
    Selulloid Ag Oct 2011 - Oct 2012
    Rio De Janeiro Area, Brazil
    Creative Director | Mastermind of Multi-Platform Content InnovationOrchestrated multi-platform digital marketing strategies, leading creative teams to brand campaign success in both online and offline environments.As a Creative Director, I spearhead transformative digital marketing strategies that span press, web, social media, mobile and video directing.Leading a dynamic team of brilliant creatives, including strategists, copywriters and designers, journalists, we form an unstoppable force dedicated to crafting remarkable branded content strategies for the ever-evolving world of content production. Together, we have reimagined the digital landscape for esteemed clients such as Petrobras, Banco do Brasil, Oi, Oi TV, Oi Futuro, and TAM Airlines.From the pages of glossy magazines and engaging annual reports to social media content, we leave no stone unturned in our pursuit of captivating storytelling. Our creations leap off screens and into the hearts of audiences, leaving an indelible mark on their minds.
  • Contente Conteúdo & Entretenimento
    Content Manager
    Contente Conteúdo & Entretenimento Nov 2010 - Sep 2011
    Rio De Janeiro Area, Brazil
    Developing Cutting-Edge Social Media Strategies | Crafting Captivating Branded EntertainmentSpearhead the end-to-end development of multi-platform content, from inception to post-production, while revolutionizing the digital landscape with captivating social media strategies and immersive branded entertainment.Direct and inspire a high-performing team of talented professionals, including producers, writers, journalists, photographers, videomakers, video editors, and post-production wizards, ensuring seamless collaboration and extraordinary results.Collaborate closely with esteemed clients, including GNT Channel, MTV Brazil, Devassa Brewery, L21 Group, Channel Viva, Multishow Channel, A Bodytech, and Game Music Brasil, to shape their brand narratives and drive unparalleled audience engagement.By blending innovation, creativity, and strategic prowess, I lead my team in delivering exceptional multi-platform content experiences that captivate, inspire, and forge deep connections between brands and their audiences.
  • Invitro Organizational Communication
    Creative Director / Founding Partner
    Invitro Organizational Communication Jun 2004 - Feb 2010
    Rio De Janeiro, Brazil
    Crafting Engaging Employer Branding Strategies and Content | Nurturing Market Presence & Brand PositioningOrchestrated strategic planning initiatives for the launch and sustenance of impactful internal and external campaigns across online and offline channels, driving organizational success and fostering a compelling employer brand narrative.Led the management and brand positioning efforts, driving brand identity and market recognition through comprehensive branding strategies, market research, and benchmarking analysis.Developed and executed marketing actions while meticulously controlling budgets, ensuring optimal resource allocation and maximizing return on investment.Spearheaded the strategic planning and conceptual development of product launch schedules, coupled with digital marketing endeavors, to expand market reach and enhance brand visibility.Served as the editor and creative director, breathing life into custom publishing projects across online and offline platforms, overseeing the creation of captivating texts and engaging content.Provided creative direction, meticulously shaping the concept and strategy of internal and external campaigns, annual reports, corporate reports, catalogs, and custom publishing initiatives both online and offline. Led photography direction to capture the essence of brands and stories.Expertly managed a dynamic team of professionals, including account managers, copywriters, designers, graphic producers, and photographers, fostering a collaborative and high-performance work environment.Proudly partnered with esteemed clients such as IBM Brazil, ThyssenKrupp CSA, Acergy, Michelin, IBM Foundation, Souza Cruz, Energisa, Metro-Rio, Unimed-Rio, White Martins, Coca-Cola, L'Oréal, Approach Comunicação, Givaudan and Tim Brasil shaping their employer brands and propelling their organizational success.
  • Ilustre Ideia Design
    Art Director
    Ilustre Ideia Design Mar 2002 - Oct 2003
    Worked on projects developing graphic and digital solutions for clients such as: Glaxo SmithKline, GNT Portugal (Globosat), Novartis, Máquina da Notícia, Gafisa, Advus Corporate e Lumina Corp.
  • Ml2 Design
    Art Director
    Ml2 Design Jun 2001 - Mar 2002
    Worked on projects developing graphic and digital solutions for clients such as: Embratel, AmBev, Faculdade UniCarioca, Tishman Speyer, Editora Record e Oldemburg Marketing Pessoal.
  • Selulloid Ag
    Art Director (Intern)
    Selulloid Ag Mar 2000 - Jul 2000
    Suport on graphic design projects for clients such as: Banco do Brasil, Centro Cultural Banco do Brasil, Petrobras and Brasil Telecom.

Marcelo Cortazio Skills

Creative Direction Digital Marketing Social Media Marketing Graphic Design Advertising Art Direction Social Media Digital Strategy Video Corporate Communications Creative Strategy Content Management Television Digital Media Brand Management Online Advertising Marketing Entertainment Branded Content Brand Development Video Editing Marketing Strategy Corporate Identity Market Research Strategy User Experience Integrated Marketing Photography Graphics Mobile Devices Interaction Design Magazines Online Marketing Film Corporate Branding Content Strategy Web Content Branding And Identity Management Strategic Planning Social Media Communications Video Production Branded Entertainment Entrepreneurship Business Strategy Branding Marketing Management Adobe Photoshop Editing

Marcelo Cortazio Education Details

Frequently Asked Questions about Marcelo Cortazio

What company does Marcelo Cortazio work for?

Marcelo Cortazio works for Contente Conteúdo & Entretenimento

What is Marcelo Cortazio's role at the current company?

Marcelo Cortazio's current role is Content Director and Partner.

What is Marcelo Cortazio's email address?

Marcelo Cortazio's email address is ma****@****ail.com

What is Marcelo Cortazio's direct phone number?

Marcelo Cortazio's direct phone number is +121362*****

What schools did Marcelo Cortazio attend?

Marcelo Cortazio attended Iag - Escola De Negócios Da Puc-Rio, Pontifícia Universidade Católica Do Rio De Janeiro.

What are some of Marcelo Cortazio's interests?

Marcelo Cortazio has interest in Fashion, Social Media, Economic Empowerment, Education, Arts, Digital Marketing, Science And Technology, Music, Arts And Culture, Tv Shows.

What skills is Marcelo Cortazio known for?

Marcelo Cortazio has skills like Creative Direction, Digital Marketing, Social Media Marketing, Graphic Design, Advertising, Art Direction, Social Media, Digital Strategy, Video, Corporate Communications, Creative Strategy, Content Management.

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