Marcelo Cortazio Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro Area, Brazil

TV Show Director and Creative Director As a seasoned TV show director and creative director for multi-platform content, I led digital content and TV projects from concept to execution for global and local brands, tailoring market strategies to maximize reach and engagement.Developed integrated marketing campaigns, including exclusive and original content, leveraging partnerships with production companies, talent agencies, and digital platforms.DIRECTOR • PREVIEW TV SHOW (TELECINE CHANNEL) since 2015.With a keen eye for strategic planning and conceptual development, I lead the charge in creating immersive audiovisual experiences from start to finish. From the glimmering world of television to the dynamic realm of social media, my passion for storytelling knows no bounds.Throughout my career, I have had the privilege of collaborating with renowned clients including Coca-Cola, British American Tobacco (BAT), L'Oréal Brasil, Sony Pictures, GNT Channel, Telecine Channel, Ingresso.com, Flix Media and Unilever. Together, we've crafted unforgettable narratives that leave audiences craving more.

Rio De Janeiro Area, Brazil

As Founder and Creative Director, Carbon has pioneered an innovative approach that revolutionizes corporate training by integrating entertainment and data-driven storytelling methodologies.Leading our creative teams through comprehensive content strategies and production cycles, I've established a new paradigm where corporate learning transforms into engaging content experiences.Our groundbreaking methodology has attracted major clients like Google, Disney, Grupo Zap, Exxomobile and Coca-Cola, validating our disruptive approach to traditional corporate training.I oversee the entire content lifecycle, from strategy development to final delivery, ensuring our solutions consistently drive measurable business impact while maintaining the highest standards of creative excellence.

Rio De Janeiro Area, Brazil

Creative Director | Mastermind of Multi-Platform Content InnovationOrchestrated multi-platform digital marketing strategies, leading creative teams to brand campaign success in both online and offline environments.As a Creative Director, I spearhead transformative digital marketing strategies that span press, web, social media, mobile and video directing.Leading a dynamic team of brilliant creatives, including strategists, copywriters and designers, journalists, we form an unstoppable force dedicated to crafting remarkable branded content strategies for the ever-evolving world of content production. Together, we have reimagined the digital landscape for esteemed clients such as Petrobras, Banco do Brasil, Oi, Oi TV, Oi Futuro, and TAM Airlines.From the pages of glossy magazines and engaging annual reports to social media content, we leave no stone unturned in our pursuit of captivating storytelling. Our creations leap off screens and into the hearts of audiences, leaving an indelible mark on their minds.

Rio De Janeiro Area, Brazil

Developing Cutting-Edge Social Media Strategies | Crafting Captivating Branded EntertainmentSpearhead the end-to-end development of multi-platform content, from inception to post-production, while revolutionizing the digital landscape with captivating social media strategies and immersive branded entertainment.Direct and inspire a high-performing team of talented professionals, including producers, writers, journalists, photographers, videomakers, video editors, and post-production wizards, ensuring seamless collaboration and extraordinary results.Collaborate closely with esteemed clients, including GNT Channel, MTV Brazil, Devassa Brewery, L21 Group, Channel Viva, Multishow Channel, A Bodytech, and Game Music Brasil, to shape their brand narratives and drive unparalleled audience engagement.By blending innovation, creativity, and strategic prowess, I lead my team in delivering exceptional multi-platform content experiences that captivate, inspire, and forge deep connections between brands and their audiences.

Rio De Janeiro, Brazil

Crafting Engaging Employer Branding Strategies and Content | Nurturing Market Presence & Brand PositioningOrchestrated strategic planning initiatives for the launch and sustenance of impactful internal and external campaigns across online and offline channels, driving organizational success and fostering a compelling employer brand narrative.Led the management and brand positioning efforts, driving brand identity and market recognition through comprehensive branding strategies, market research, and benchmarking analysis.Developed and executed marketing actions while meticulously controlling budgets, ensuring optimal resource allocation and maximizing return on investment.Spearheaded the strategic planning and conceptual development of product launch schedules, coupled with digital marketing endeavors, to expand market reach and enhance brand visibility.Served as the editor and creative director, breathing life into custom publishing projects across online and offline platforms, overseeing the creation of captivating texts and engaging content.Provided creative direction, meticulously shaping the concept and strategy of internal and external campaigns, annual reports, corporate reports, catalogs, and custom publishing initiatives both online and offline. Led photography direction to capture the essence of brands and stories.Expertly managed a dynamic team of professionals, including account managers, copywriters, designers, graphic producers, and photographers, fostering a collaborative and high-performance work environment.Proudly partnered with esteemed clients such as IBM Brazil, ThyssenKrupp CSA, Acergy, Michelin, IBM Foundation, Souza Cruz, Energisa, Metro-Rio, Unimed-Rio, White Martins, Coca-Cola, L'Oréal, Approach Comunicação, Givaudan and Tim Brasil shaping their employer brands and propelling their organizational success.

Worked on projects developing graphic and digital solutions for clients such as: Glaxo SmithKline, GNT Portugal (Globosat), Novartis, Máquina da Notícia, Gafisa, Advus Corporate e Lumina Corp.

Worked on projects developing graphic and digital solutions for clients such as: Embratel, AmBev, Faculdade UniCarioca, Tishman Speyer, Editora Record e Oldemburg Marketing Pessoal.

Suport on graphic design projects for clients such as: Banco do Brasil, Centro Cultural Banco do Brasil, Petrobras and Brasil Telecom.

Master Of Business Administration (M.B.A.), Marketing

Ba, Communication/Advertising

My Marketing MBA's conclusion essay was based upon the on the dynamics between Netflix and Blockbuster. "From DVD rental to the biggest.