• Researched and evaluated acquisition target opportunities in Central and South America to strengthen TomTom’s mapping offerings.

• Established a product management environment with tools and workflow to track customer feedback, bugs, roadmap, planning of features, and current development work, using mainly Trello and Google Sheets.• Acted as virtual COO scaling operation in preparation for an upcoming funding round. Working with CEO and developer, designed, implemented and largely automated order fulfillment process based on Shopify platform.

• Managed all sales support and IT infrastructure, reporting to company owners and working closely with all departments without formal authority. Worked directly with CEO, VP of Sales, seven-person field sales team, Controller, four outside IT firms, and several outside web developers and web and UX designers.• Oversaw sales pipeline and reviewed all prospects bi-weekly with sales team, VP of Sales, and CEO.• Implemented geocoding on product sales and customers and used the insights to redesign sales territories and compensation plans, improving customer segmentation, sales rep motivation, and territory profitability.• Integrated Salesforce CRM with Lacas’s SQL-based ERP system and executed a 2-year roadmap of the CRM environment from minimum viable product into a comprehensive system, following agile principles.• Coordinated six-month waterfall-style project to successfully implement electronic route management software with handhelds to the entire delivery operation, on spec and on budget. Worked with sales, operations, accounting, and drivers to turn 3,000 monthly invoices from paper into digital with electronic signatures.• Ran Consumer division and increased ecommerce sales on average 50% per year. Conducted A/B testing on promotion initiatives for email mailing list and social media and adopted the best strategies to improve customer experience, increase sales, and establish most profitable minimum order threshold for free shipping.• Managed Customer Service team for six months and reengineered order-taking process, promoting upselling and a new minimum order policy for free shipping. Reduced number of deliveries to service existing foodservice business by over 10%, eliminating unprofitable delivery stops.

• Prepared and executed business plan to expand operations, transition Dallis Bros. from a family business into a leading regional coffee roaster with verticalized supply chain from farm to cup.• Formed and managed an energetic and diverse team of 26 members and reported to Board of Directors. Negotiated and prospected larger foodservice and distributor deals with VP of Sales and field sales reps.• Developed Dallis Bros. Coffee into a super-premium coffee brand in the NY market. Collected extensive customer feedback. Repositioned the Dallis brand focusing on key product attributes and launched two new brands in order to target the multiple customer segments in the most profitable manner.• Oversaw design of all branding, packaging design, website, and marketing materials with marketing agency.• Conducted requirements gathering process for functional specifications for a new ERP system and Salesforce CRM in order to enable growth. Managed both system implementations according to waterfall methodology. Designed management reports using SQL views, Crystal Reports, Salesforce and Excel database queries.• Negotiated sale and merger of Dallis Bros. Coffee into Lacas Coffee Company LLC in 2013.