Marcelo Custodio De Oliveira, Phd. Email & Phone Number

São Paulo, Brazil

I lead a company recognized as a reference in loyalty strategies, ensuring the successful execution of projects for our customers and meeting their needs with excellence. I am responsible for bringing innovative solutions to new markets and establishing Valuenet as a strategic partner in the growth and success of businesses worldwide. Innovation and exceptional results are my commitment.

Brazil

Founder of Instituto CX, a training and consulting company focused on Customer Experience and Loyalty projects, I've already helped companies such as Coca-Cola, FEMSA, Abbott, Galderma, Suez, among others to implement Customer Experience Strategies.

São Paulo Area, Brazil

Professor of the post-graduation courses, teaching Loyalty, CRM, CX, Customer Service and Customer Success. Honored as the best teacher in 2024.

Brazil

Professor of Marketing in the MBA courses, teaching the disciplines: CRM, Customer Experience, Customer Loyalty Management, Social Commerce, Direct Marketing and Telemarketing. Elected in 2016 and 2018 the best MBA Marketing Professor.

São Paulo Area, Brazil

As Global Head of Loyalty and Incentives Subject Matter Expert - S.M.E. and Customer Success, I'm responsible for supporting customers in the design and post-implementation success achievement of their loyalty and incentive programs. Head of CS team which helps customers worldwide have the best-in-class loyalty and incentives strategy using Fielo.

São Paulo Area, Brazil

Professor of MBA in Marketing teaching CRM and CX.

São Paulo Area, Brazil

Visiting Professor teaching CRM, Marketing Management and Market Research

São Paulo Area, Brazil

Responsible for Customer Engagement in Latin America and Africa. I led cross cultural teams in charge of planning and implementing Loyalty and CRM programs for clients such as GPA (Pão de Açúcar and Extra), Raia Drogasil, Eudora (Brazil), Exito, Novaventa (Colombia), SMU (Chile), Shoprite (South Africa) and also supporting the pre-sales processes.

Brazil

Head of Engagement Strategy, responsible for clients in Brazil and Latin America.Responsible for the design of loyalty and gamification projects including mobile engagement strategy for Fellipelli and Movida in Brazil and Banco de Costa Rica in Costa Rica.

São Paulo Area, Brazil

Professor Phd of Marketing, teaching Marketing Strategy, Integrated Marketing Communication and Digital Marketing for graduation and post-graduation students.

São Paulo Area, Brazil

• Managing Director in charge of the agency and consulting firm specialized in Relationship Marketing. Loyalty Marketing Solutions has offices in Rio de Janeiro and São Paulo and focus on the development of Marketing and CRM strategies for large companies in Brazil by planning, managing and executing customer experience, lifecycle marketing strategies and loyalty programs.• Responsible for loyalty and CRM consulting and methodology development as well the implementation of multichannel Customer Experience and Loyalty Programs involving the analysis of complex marketing data (small or big data). for more than 30 clients from different segments: Accenture (consulting services), Allianz Group (insurance), Souza Cruz (industry), Petrobras (oil & gas), O Boticário (Beauty), Grupo VR (HR Benefits), SESI (government), Arm & Hammer (agribusiness), Wolters Kluwer (IT) among others.• Responsible for national and international partnership development of technological solutions such as CRM platforms, Loyalty & Gamification and NPS.• In 2008, just after five years of its establishment, I led the agency to the first place in the ranking of the best CRM / DBM agencies in Brazil.• Responsible for P&L management, average EBITDA of 40% and average clients retention of 4.4 years.

Rio De Janeiro Area, Brazil

• Hired post ad ban to be in charge of customer experience strategies for the FMCG company in Brazil.• Responsible for the implementation of CRM Processes and Database Marketing techiniques and tools.• Responsible for promoting customer engagement campaigns to sponsorship initiatives for tobacco brands like Free, Carlton, Kent, Lucky Strike and Camel.• Responsible for the implementation of the Interaction Center, an awarded Telesales and Contact Center elected by Consumidor Moderno Magazine as the Best Contact Center in Brazil.

São Paulo Area, Brazil

The Portal Tecto (startup. com, a private equity funding initiative of Bay & Co, JP Morgan and BankBoston) was the first portal to operating a Construction, Architecture and Decoration e-commerce platform in Brazil.In charge of developing strategies to capture and generate traffic, I triple the audience of the portal in just 6 months.

São Paulo Area, Brazil

• Leader of the database marketing project for Santander Bank in Spain, responsible for integrating the needs of 11 commercial banks in Latin America. I coordenated the project implementation in Spain, Chile and Brazil.• In charge of developing business management information to the Board in order to support the institution in the processes of M & A during the acquisition of the Meridional Bank and the Bozzano Simonsen Bank in Brazil.• Responsible for all segmented sales campaigns using Database Marketing and Data Mining techniques, generating results up to 18% in cross sell of products and 30% in customer retention and an additional revenue of US$ 7MM per year.• Responsible for the Marketing Research BU in Brazil.

Doctor Of Philosophy (Ph.D.), Business Administration - Field Of Study: Marketing

Thesis on Customer Experience

Master'S Degree, Business Administration - Field Of Study: Marketing, A

Dissertation on Consumer Purchase Behaviour and Social Media

Mba, Business Administration And Management, General, 9.2

Bachelor, Accounting And Business/Management