• Spearheading the onboarding of a robust Product Inventory Management solution designed to support a catalog of over 1 million SKUs, ensuring scalability and data integrity.• Developed and led the catalog strategy and inventory technology implementation, aligning with business goals and enhancing operational efficiency.• Trained AI tools to streamline file imports and automate data integration from various retailers, reducing manual processes and improving data accuracy.•… Show more • Spearheading the onboarding of a robust Product Inventory Management solution designed to support a catalog of over 1 million SKUs, ensuring scalability and data integrity.• Developed and led the catalog strategy and inventory technology implementation, aligning with business goals and enhancing operational efficiency.• Trained AI tools to streamline file imports and automate data integration from various retailers, reducing manual processes and improving data accuracy.• Contributing to the development and optimization of the architecture, including catalog workflows and data governance.• Designed and executed data mapping strategies to integrate supplier product data, significantly reducing time to catalog and improving SKU organization.• Collaborating cross-functionally to enhance user experience, focusing on efficient product discoverability and navigation. Show less

Grocery Holding, $1B Private equity operation, driving innovation to regional supermarkets (70+ stores, 10M+ population)• Consulted for five leading regional brands, developing strategies based on industry research and trends to guide decision-making.• Reported to the Head of Digital and CDO, focusing on data, quality, and operational KPIs.• Matrix-managed three E-commerce teams, overseeing store operations, product development, commercial strategy and growth, sales… Show more Grocery Holding, $1B Private equity operation, driving innovation to regional supermarkets (70+ stores, 10M+ population)• Consulted for five leading regional brands, developing strategies based on industry research and trends to guide decision-making.• Reported to the Head of Digital and CDO, focusing on data, quality, and operational KPIs.• Matrix-managed three E-commerce teams, overseeing store operations, product development, commercial strategy and growth, sales, marketing, and third-party logistics (3PL).• Collaborated with Engineering and UX teams, sponsoring the product strategy, roadmap, and execution.• Supported end-to-end product management and digital architecture from inception to go-to-market strategies.• Led operational and process improvements, enhancing UX and increasing the Net Promoter Score from 45% to 70%.• Sponsored a technology solution (Product Information Management) to centralize product assortment and catalog management for 100K SKUs across five brands, reducing catalog expenses by 60%.• Facilitated the implementation of a real-time inventory management system, improving accuracy and product availability, and reducing picking time by 50%.• Co-led strategy and budget management with the marketing team to scale cross-channel media spending in a ROI-positive manner, encompassing paid social, affiliate marketing, SEO/SEM, and OOH, while managing KPIs for each channel. Show less

Regional grocery stores, $100M - with 13 stores and 50+ years of operation in the suburbs of São Paulo• Managed financial operations, including budgeting, forecasting, and profitability analysis.• Led the development of a comprehensive digital and E-commerce architecture, integrating ERP systems, CRM platforms, payment gateways, and managing inventory of over 12K SKUs, ensuring data accuracy and quality.• Implemented best practices in digital and E-commerce operations, resulting… Show more Regional grocery stores, $100M - with 13 stores and 50+ years of operation in the suburbs of São Paulo• Managed financial operations, including budgeting, forecasting, and profitability analysis.• Led the development of a comprehensive digital and E-commerce architecture, integrating ERP systems, CRM platforms, payment gateways, and managing inventory of over 12K SKUs, ensuring data accuracy and quality.• Implemented best practices in digital and E-commerce operations, resulting in a 700% revenue growth over three years and launching a three-hour delivery service across six cities with populations over 1 million, covering 12,000+ SKUs.• Established new processes and policies to maintain team safety and productivity during the pandemic, achieving the lowest employee turnover rates and maintaining NPS scores above 70%.• Developed and executed digital strategies; SEO, SEM, email, and social media marketing, to drive traffic and conversions.• Leveraged analytic tools to monitor performance and customer behaviour, making data-driven decisions to enhance user experience through personalization and customer service best practices. Show less

• Reported directly to the CEO, overseeing daily operations with seven direct reports and managing a $3M annual budget for OOH strategy, media, and trade marketing.• Led the company’s digital transformation through strategic product marketing and the implementation of new technologies.• Developed and launched the first membership loyalty program strategy (CRM), increasing the customer base by 300,000, representing over 50% of total revenue and 60% of active clients, and boosting profit… Show more • Reported directly to the CEO, overseeing daily operations with seven direct reports and managing a $3M annual budget for OOH strategy, media, and trade marketing.• Led the company’s digital transformation through strategic product marketing and the implementation of new technologies.• Developed and launched the first membership loyalty program strategy (CRM), increasing the customer base by 300,000, representing over 50% of total revenue and 60% of active clients, and boosting profit margins by 30%.• Collaborated with global brands and suppliers such as Nestlé, Coca-Cola, and Heinz, raising $1M for the company’s 50th anniversary campaign.• Directed integrated B2C marketing efforts, optimizing performance, targeting precision, and delivering personalized customer experiences, resulting in improved return on investment (ROI). Show less

• Provided strategic advisory and consulting to the board and executive team.• Guided governance, strategic planning, people development, technology innovation, and financial strategy.• Invited by Hoft Consultancy (specialists in family businesses) to speak at a 2019 event on best practices in family management and governance.

Publicity Agency | Digital Transformation, $1M - Full-service Marketing, Advertising and Brand strategy agency• Co-established and directed daily operations in planning, account management, and business development.• Played a pivotal role in expanding the company to a 40-member team, achieving a tenfold increase in revenue, while managing a $1M budget.• Led marketing, advertising, and merchandising campaigns, overseeing budgeting and content development for catalogs, digital… Show more Publicity Agency | Digital Transformation, $1M - Full-service Marketing, Advertising and Brand strategy agency• Co-established and directed daily operations in planning, account management, and business development.• Played a pivotal role in expanding the company to a 40-member team, achieving a tenfold increase in revenue, while managing a $1M budget.• Led marketing, advertising, and merchandising campaigns, overseeing budgeting and content development for catalogs, digital, and print channels, servicing over 10 diverse client accounts.• Coordinated and managed live workshops and social media marketing initiatives, and developed content for magazines and press kits for the world’s second-largest beauty fair/trade show. Show less

• Developed and executed go-to-market strategies, providing critical support to sales teams through product development and relationship-building events.• Collaborated with the VP and Marketing Manager to create retailer campaigns, effectively engaging with accounts representing 90% of the market.• Localized content for movie products, and managing marketing and advertising agencies for campaign execution.

• Conducted market research and curated movie collections, contributing to product and sales enhancement efforts.• Assisted the Product Manager in optimizing the catalog, filters, content, and sorting rules for a product assortment of over 1,000 items, enhancing user experience and product discoverability.

Sports student association, Non-profit, - Ranked as the “Top 3” marketing and economics university sports program in Sao Paulo • Led a team of nine directors, overseeing the athletic division for the university, which included managing 200+ athletes, coaches, and a student body of 3,000.• Established relationships with other universities and ESPM’s board members, securing over $200K in sponsorship funding.• Directed and coached the swim team, driving performance and fostering a… Show more Sports student association, Non-profit, - Ranked as the “Top 3” marketing and economics university sports program in Sao Paulo • Led a team of nine directors, overseeing the athletic division for the university, which included managing 200+ athletes, coaches, and a student body of 3,000.• Established relationships with other universities and ESPM’s board members, securing over $200K in sponsorship funding.• Directed and coached the swim team, driving performance and fostering a competitive spirit. Show less