Marcelo D. Email & Phone Number

Programmatic buying vendor for media agencies (Big Six advertising companies) in major Latam countries.Providing outsourcing services to digital media agencies

Los Angeles, California, Us

Digital Marketing Director at UnicornHunters.com, TransparentBusiness.com, WhereSheWorks.com and Yandiki.comDeveloping Growth and Lead Acquisition Strategy

Buenos Aires, Vicente Lopez, Ar

•Coordinating digital marketing area of 6 Sr digital account managers•Digital marketing strategy definition, implementation and optimization for clients in e-commerce, online gambling, sport betting, construction & agrochemical industries•Development of programmatic buying platform with the usage of different DSP technologies

Botmaker / Whatsapp solution provider (conversational UX & chat Bots)Tastemade en EspañolFilo.news / Ingame (adexchange implementation for programmatic buying)Nube / Locos x el asadoTOP / PushPop Latam

Atlanta, Georgia, Us

-Responsible for the digital commercial management of the Holding (Cartoon Network, LAUNCHPAD, CNN & General Entertainment) for SOCO region (Argentina, Uruguay, Paraguay, Bolivia & Chile).-New product development for Cartoon Network digital assets & CNN Argentina.

Ciudad Autónoma De Buenos Aires, Ar

-Commercial management of the digital assets of the holding: Ambito.com, BuenosAiresHerald.com, Docsalud.com, Alrugby.com & digital OOH.-Elaboration of annual budgets and definition of commercial strategy.-Development of commercial products, banner/rich media spaces & definition of pricing strategy.-Member of the IAB media board.-Yield Marketing, defining strategy and optimization of ad revenue through SSP platforms (Supply Side Platform) using Rubicon, Google Ad exchange, APP Nexus, etc.-DMP (data management platform) implementation generating ad revenue through audience management

Buenos Aires, Buenos Aires, Ar

-Product development for the digital marketplace integrated with the paper classified and telephone marketing channels (IVR). -Management of ON & OFF communication campaigns-Product Development of Clarín`s Digital and Paper Classifieds

Palermo, Ciudad Autónoma De Buenos Aires, Ar

-Responsible for digital classifieds products and businesses.-Design of Digital Marketing campaign, Out of Home, Newspaper, Radio & television.-Project Leader in Product Integration between Digital and Paper classifieds.-Planning & design of product developments, according to the needs of the clients and other stakeholders tending to the growth of the digital marketplaces.-Development of commercial structure in different cities of Argentina country.-Training clients & adsales teams in different cities of Argentina country.-Search for agreements with providers of real estate management systems and classifieds in other regions (Profit, Xintel, Remax, Gallito de Uruguay, Mercadolibre, etc.) to leverage ads in classifieds.-Search for agreements and promotions with real estate chambers.-Implementation of improvements to increase the organic positioning of classifieds.-Presentation of management reports and business plans.

Palermo, Ciudad Autónoma De Buenos Aires, Ar

-Responsible for the Digital Marketing area for one of the biggest national News Publishers in Argentina. Management of the investment budget.-Projection and analysis of market KPIs using different media research platforms (Comscore Media Metrix, Google trends, Google analytics, DAX, etc).-Design and development of an informative newsletter strategy with covers of the main stories of the day for digital newspapers (LaCapital.com.ar, A24.com, DiarioUNO.com.ar, UNOSantafe.com.ar, UNOEntreRios.com.ar & SanJuan8 .com) with the aim of increasing user loyalty and marketing database.-Member of IAB Argentina in Metrics commissions-Management of the digital campaigns for Supercanal (PayTV company of the Holding) and the digital newspapers of the holding in different online media platforms (Google, Facebook and MSN)-Management and QA of the correct implementation of web measurement tags in Digital Analytics (Comscore) and Google Analytics.-Product development for an online restaurant guide.-Product Development for LaCapital.com.ar Online Store-Implementation of YouTube Channel Partners for every Digital Newspapers-Design and development of training in the use of web measurement tools for journalists from the holding's digital newspapers.-Definition of SEO strategies

Americas, Us

-Performance marketing coordinator & SEM manager (Google AdWords, Yahoo Search Marketing, Microsoft AdCenter) driving growth to ROAS and CPA campaign. Running campaigns in the USA selling airline tickets (Mexicana Airlines) and generating qualified leads for a software company in the LATAM region (SAP Software).-Keyword research development & management of bidding/optimization strategies using various specialized tools.-Design Keyword campaigns structure & A/B Testing to increase metrics such as CTR, Conversion rate & ROAS-Reporting & Analysis on campaign performance, including the delivery of presentations to senior management and clients (in English in the USA)-Decision making to maximize campaign results-Development of forecasts/projections on digital sales and budget performance.-Official Google certification-Great understanding of KPI in Online Marketing (CPA, CPC, CTR, CR, ROAS, etc)-Campaign Management of SAP Software, Mexicana Airlines & Unilever-Management of specialized Ad serving tools: Dart Search, Atlas, 24/7 Real Media, Google editor, Google analytics tools, etc.

Capital Federal, Buenos Aires, Ar

Search Engine Manager for LATAM Markets(Argentina, Chile, Brazil, Mexico & Colombia) Responsible for managing large advertising budgets with strict objectives of CPA targets.

Master Of Business Administration (M.B.A.), Administración Y Gestión De Empresas

Lic En Economia, Economics

Lic. En Ciencia Politica, Economía

High School, Bachiller Billingue (Ingles)