Marcelo Durañona Email & Phone Number

. Coach del programa Inicial (IACO). Coach de Grupo . Conversaciones Indivudales de Coaching

- Responsable de cada uno de los productos de las marcas Chrysler, Jeep, Dodge y RAM en Argentina, Chile, Paraguay, Uruguay y Bolivia en terminos de market share y rentabilidad. Entre mis funciones para los 5 países del cluster se incluyen: - Definir el line up de producto mas competitivo para el mercado- Definir la configuración y equipamiento de cada modelo - Manejo de todas las variables del producto: precio, volumen y contenido- Definición de acciones… Show more - Responsable de cada uno de los productos de las marcas Chrysler, Jeep, Dodge y RAM en Argentina, Chile, Paraguay, Uruguay y Bolivia en terminos de market share y rentabilidad. Entre mis funciones para los 5 países del cluster se incluyen: - Definir el line up de producto mas competitivo para el mercado- Definir la configuración y equipamiento de cada modelo - Manejo de todas las variables del producto: precio, volumen y contenido- Definición de acciones promocionales o incentivos - Desarrollo de ediciones especiales y cobrandings- Relacionamiento con la prensa especializada y otros canales de comunicación - Análisis de productos futuros considerando requerimientos del mercado y planes de la competencia - Lanzamiento de nuevos productos - Dar servicio y soporte a los distribuidores y concesionarios: Nuevas oportunidades de negocio, aumentar el volumen de ventas y su rentabilidad, mantener la competitividad, entre otros Show less

• Development of Product strategy for Chrysler Group brands in Argentina. • Feasibility analysis of new Projects (Launches), seeking to maximize the Company margin • Pricing: Price and margin definition (together with Finance and Sales areas) • Analysis and implementation of discounts for distributors and end customers • Development of sales plan for customers and dealers • Market research and competition analysis to guide the brand’s commercial strategies and define sales… Show more • Development of Product strategy for Chrysler Group brands in Argentina. • Feasibility analysis of new Projects (Launches), seeking to maximize the Company margin • Pricing: Price and margin definition (together with Finance and Sales areas) • Analysis and implementation of discounts for distributors and end customers • Development of sales plan for customers and dealers • Market research and competition analysis to guide the brand’s commercial strategies and define sales forecast • Production and sales planning, minimizing stock cost • Coordination and oversight of Logistics Process (overseas and local): Indicator analysis / Stock control / Improvement proposals / Coordination of involved players (internal and external customers) Show less

• Responsible for planning, logistics, and distribution of Chrysler, Jeep, and Dodge units. • Coordination of unit transport from origin to Customer • Planning of the necessary production to meet sales targets, minimizing stock cost. • Reduction of costs and time involved in the logistics process • Stock management throughout the entire logistics chain

• Member of project team responsible for Project NCV3 (Manufacturing of new utility vehicle in Argentina for export market) • Needs analysis of portable equipment in production line • Selection of adequate equipment (technical characteristics; cost; price; among others); • Vendor management • Draft of new documents for control plans required for quality assurance

Executive Mba, Business Administration And Management, General

4To Nivel De Portugue, Portugués

Industrial Engineering, Engeneering

Coach Ontológico (Icf), Coaching Ontológico