Marcelo Durañona

Marcelo Durañona Email and Phone Number

Brand & Product Manager @ Audi Argentina
general pacheco, buenos aires, argentina
Marcelo Durañona's Location
Buenos Aires, Buenos Aires Province, Argentina, Argentina
Marcelo Durañona's Contact Details

Marcelo Durañona personal email

About Marcelo Durañona

Industrial Engineer graduated from Universidad de Buenos Aires. Vast experience in Marketing and Sales areas. Strong commercial profile. Analytical and proactive. Ability to work under pressure, in changing environments and multidisciplinary teams. Proven ability to seek new challenges.

Marcelo Durañona's Current Company Details
Audi Argentina

Audi Argentina

View
Brand & Product Manager
general pacheco, buenos aires, argentina
Website:
audi.com.ar
Employees:
37
Marcelo Durañona Work Experience Details
  • Audi Argentina
    Brand Manager
    Audi Argentina Oct 2016 - Present
  • View Connection
    Coach Ontologico
    View Connection Mar 2020 - Present
    . Coach del programa Inicial (IACO). Coach de Grupo . Conversaciones Indivudales de Coaching
  • Fca Fiat Chrysler Automobiles
    Regional Brand Manager
    Fca Fiat Chrysler Automobiles Jan 2016 - Oct 2016
    - Responsable de cada uno de los productos de las marcas Chrysler, Jeep, Dodge y RAM en Argentina, Chile, Paraguay, Uruguay y Bolivia en terminos de market share y rentabilidad. Entre mis funciones para los 5 países del cluster se incluyen: - Definir el line up de producto mas competitivo para el mercado- Definir la configuración y equipamiento de cada modelo - Manejo de todas las variables del producto: precio, volumen y contenido- Definición de acciones… Show more - Responsable de cada uno de los productos de las marcas Chrysler, Jeep, Dodge y RAM en Argentina, Chile, Paraguay, Uruguay y Bolivia en terminos de market share y rentabilidad. Entre mis funciones para los 5 países del cluster se incluyen: - Definir el line up de producto mas competitivo para el mercado- Definir la configuración y equipamiento de cada modelo - Manejo de todas las variables del producto: precio, volumen y contenido- Definición de acciones promocionales o incentivos - Desarrollo de ediciones especiales y cobrandings- Relacionamiento con la prensa especializada y otros canales de comunicación - Análisis de productos futuros considerando requerimientos del mercado y planes de la competencia - Lanzamiento de nuevos productos - Dar servicio y soporte a los distribuidores y concesionarios: Nuevas oportunidades de negocio, aumentar el volumen de ventas y su rentabilidad, mantener la competitividad, entre otros Show less
  • Chrysler
    Product And Logistics Manager
    Chrysler Mar 2009 - Dec 2015
    • Development of Product strategy for Chrysler Group brands in Argentina. • Feasibility analysis of new Projects (Launches), seeking to maximize the Company margin • Pricing: Price and margin definition (together with Finance and Sales areas) • Analysis and implementation of discounts for distributors and end customers • Development of sales plan for customers and dealers • Market research and competition analysis to guide the brand’s commercial strategies and define sales… Show more • Development of Product strategy for Chrysler Group brands in Argentina. • Feasibility analysis of new Projects (Launches), seeking to maximize the Company margin • Pricing: Price and margin definition (together with Finance and Sales areas) • Analysis and implementation of discounts for distributors and end customers • Development of sales plan for customers and dealers • Market research and competition analysis to guide the brand’s commercial strategies and define sales forecast • Production and sales planning, minimizing stock cost • Coordination and oversight of Logistics Process (overseas and local): Indicator analysis / Stock control / Improvement proposals / Coordination of involved players (internal and external customers) Show less
  • Chrysler Argentina
    Logistics And Planning Analyst
    Chrysler Argentina Sep 2007 - Mar 2009
    • Responsible for planning, logistics, and distribution of Chrysler, Jeep, and Dodge units. • Coordination of unit transport from origin to Customer • Planning of the necessary production to meet sales targets, minimizing stock cost. • Reduction of costs and time involved in the logistics process • Stock management throughout the entire logistics chain
  • Mercedes Benz Argentina
    Intership In Production Process Engineering
    Mercedes Benz Argentina Aug 2006 - Sep 2007
    • Member of project team responsible for Project NCV3 (Manufacturing of new utility vehicle in Argentina for export market) • Needs analysis of portable equipment in production line • Selection of adequate equipment (technical characteristics; cost; price; among others); • Vendor management • Draft of new documents for control plans required for quality assurance

Marcelo Durañona Skills

Liderazgo De Equipos Estrategia De Mercadotecnia Estrategia Empresarial Business Strategy Plan De Negocio Mejora Continua Sap Microsoft Office Spanish Team Leadership Estrategia Negotiation Cadena De Suministro Marketing Strategy Strategic Planning Microsoft Excel Teamwork Business Management Pricing Trabajo En Equipo Mercadotecnia Planeamiento De Proyectos Ventas

Marcelo Durañona Education Details

Frequently Asked Questions about Marcelo Durañona

What company does Marcelo Durañona work for?

Marcelo Durañona works for Audi Argentina

What is Marcelo Durañona's role at the current company?

Marcelo Durañona's current role is Brand & Product Manager.

What is Marcelo Durañona's email address?

Marcelo Durañona's email address is ma****@****ail.com

What schools did Marcelo Durañona attend?

Marcelo Durañona attended Iae Business School, Funceb, Universidad De Buenos Aires, Viewconnection.

What skills is Marcelo Durañona known for?

Marcelo Durañona has skills like Liderazgo De Equipos, Estrategia De Mercadotecnia, Estrategia Empresarial, Business Strategy, Plan De Negocio, Mejora Continua, Sap, Microsoft Office, Spanish, Team Leadership, Estrategia, Negotiation.

Who are Marcelo Durañona's colleagues?

Marcelo Durañona's colleagues are Andres Bonanno, Audi Comercial Argentina, Santiago Perrotta, Matias Rodriguez Serra, Martin Delger, Carla Rojas, Manuel Gonzalez Quesnel.

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