Marcelo Ferreira Email & Phone Number

São Paulo, Brasil

Brazilian Paralympic Committee (CPB) is the organization responsible for the management, promotion, and development of Paralympic sports in Brazil. It represents inclusion and sporting excellence for athletes with disabilities, aiming to integrate them into society through sport. Its greatest achievements include placing Brazil among the top five.

São Paulo, Brasil

Conselheiro Consultivo estratégico

Como proposito profissional quero ajudar os empresários e os executivos recomendando diretrizes estratégicas e/ou validar, aperfeiçoando e questionando a estratégia adotada; fornecendo orientação e aconselhamento sobre assuntos específicos da empresa, considerando curto, médio e longo prazos; oferecendo insights, novas perspectivas e novos caminhos.

São Paulo, Brasil

São Paulo E Região, Brasil

• Footwear and sports products Brazilian company, owner of the brands: Havaianas, Topper, Rainha, Mizuno, Dupé, Osklen, Timberland and others, with revenues of R$ 3.9 billion in 2018, six factories and international.
• Implemented a strategic and operational turnaround that resulted in positive and consistent EBITDA, involving the elimination of key operational disruptions in important commercial processes, such as go-to-market.
• Led merchandising strategy reformulation, expanding portfolio (categories and products), as well as reducing the dependence on wholesale channel.
• Led Alpargatas' contract with Mizuno Inc. negotiation generating a R$ 2 million per year improvement in Alpargatas’ EBITDA.
• Implemented a direct consumer sales strategy involving operational e-commerce and franchise models, with 80 stores open by 2024.

Brazil

• Multinational sports products manufacturer with business in over 75 countries and 14,000 employees.Managing Director and Vice President, reporting to Emerging Markets Vice President and managing a six Executives team.
• Responsible for company’s startup in Brazil, which, in just four years, reached gross revenues of R$ 215 million, with its own channels representing 35%, with three flagships, eight outlets and e-Commerce. After five.
• Led local sourcing implementation, which reduced exchange rate vulnerability, enabling higher margins, greater competitiveness and better brand positioning, thus avoiding cannibalization.
• Advised Under Armor to negotiate a licensing agreement with Vulcabrás. This new business model has resulted in royalties’ earnings for the next 10 years.
• Developed and successfully implemented clear strategies for each channel: Wholesale, Own Retail and Electronic Commerce.
• Achieved the following achievements by positioning Under Armor as a premium brand:o Wholesale “premium” distribution expansion: 1,250 doors in 356 cities and 26 states.o Retail - eight own stores.o UA.com website.

Brasil

• International group offering some of the strongest retail brands in all local markets. At the end of 2013, GrandVision operated 4,904 owned and franchised stores in 41 countries in Europe, Latin America, the Middle.
• Led and implemented an operational and strategic turnaround that resulted in corporate governance implementation.
• Kept focused and got EBTIDA breakeven.
• Led new store concept implementation, renovations and closure of loss-making stores.
• Successfully explored new opportunities in the portfolio of categories and products.
• Started building a new organizational culture driven by results and meritocracy.

Brasil

• Multinational company, with net sales of 12 billion euros, 170 subsidiaries distributed on all continents, with 38 thousand employees. The Brazilian subsidiary is the eighth largest in Adidas Group.Managing Director.
• Led the processes that led to 14 times gross revenue growth in the period between 2002 and 2011.
• Built a solid operational and strategic platform to consolidate the brand as a leader in the sports market.
• Led the implementation of its own sales channel, 3PL and local sourcing that drove growth and value creation for business.
• Obtained double-digit EBITDA in the period from 2005 to 2011.
• Made the Brazilian subsidiary the ninth largest in adidas Group.

Brasil

• Largest sports shoe manufacturer in Latin America licensed for Keds, Puma and Lotto brands and, since 2007, also for the manufacture and marketing of Reebok products.Commercial Director - ReebokBusiness Manager.
• Led the implementation of the Keds brand in Brazil, building the business unit.
• Led strategic partnerships with leading retailers and developed new sales channels.
• Focused on rebuilding the Reebok brand business management tools, implementing analytics tools and doing business planning with key accounts.
• Led Northeast Regional management team restructure and adjusted commercial policy resulting in market share growth.

Conselheiro Consultivo E Administração

Master Of Business Administration - Mba, Master Inteligência Gestão Do Varejo 4.0

Executive Education, Management In Excellence And Competitiveness

Post Graduation In Marketing, Marketing

Bachelor'S Degree, Economics