Marcelo Fiera Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

➧ Gestão de Marketing | Comercial➧ Performance de Negócios B2B➧ Treinamento de times comerciais➧ Desenvolvimento de projetos digitais ➧ Plano estratégico e tático de vendas➧ Inbound Marketing➧ Social Media Marketing➧ Sales Development Representative➧ Automação de Marketing➧ Power BI e Gestão de indicadores de performance

São Paulo E Região, Brasil

Reporting to the CEO | Team: 50 professionals➧ Structured, implemented and answered for Marketing and Business Intelligence management. Executed the Strategic Marketing and Communication Plan including updating the digital platform, generating content, SEO/SEM digital marketing strategies to generate leads, receiving support from Google ad-words campaigns, e-mail marketing, social media, monitoring audience via Analytics, adjusting and optimizing content, and creating the YouTube channel to showcase products. Defined Marketing strategies related to pricing, distribution, communication and promotion policies.➧ Created sales-support materials in physical and virtual media for product launches.➧ Created and implemented Marketing Strategies, the tactical plan to close businesses, and the contract renewal program.➧ Worked directly with the Commercial Executive Board, defining the main sales KPIs, and developing in-house commercial management tools.➧ Promoted CRM System improvement, developing business intelligence cock-pits for sales-force automation and a business-mapping tool that enabled greater efficiency in monitoring real and potential value of each customer. With this tool it became possible to work on retaining gained opportunities and promote diversified new-product penetration, thus progressing to new opportunities. ➧ Led Group business intelligence tool & strategy, defining new business-segment targets, and periodical updates to attend commercially projected growth for the year. Defined campaigns focusing on sales growth.➧ Responsible for commercial coaching for the sales force, comprising over 40 application engineers, addressing questions related to service-quality, prospection, negotiation and business intelligence, always oriented by consecrated principles and techniques, focusing on targets accomplishment.➧ Played a strategic role in presenting the company to important market stakeholders.➧ Benchmarking and analysis of competition actions.

São Paulo Area, Brazil

Reporting to the Commercial Director➧ Worked on developing and formatting new products, and was responsible for presenting digital-automation tools to e-commerce, auction sites, marketplaces, potential customers, sales support etc. ➧ Worked on launching various projects, developing business plans, procuring specialized media including Bandeirantes Group radio, presenting and securing commercial partners, indoor and outdoor communication projects and roster of artists for launches. ➧ Developed plans for marketing, digital marketing strategies, sites, digital-auction site automation tools, merchandise tracking, stock control, printed publicity material, as well as creating and commercializing special advertising spaces in enterprise areas.➧ Benchmarking and analysis of competition actions.Main Customers: Decathlon, Lenovo, Giuliana Flores, Zelo, Kia, Multilaser, Semp Toshiba, and others.

São Paulo Area, Brazil

Reporting to the President➧ Answered for Marketing and Communication Plan implementation at 180 stores in the fashion retail chain, including definition and approval of materials, media, service providers and distribution.➧ Created and approved special collection-launch campaigns with the Commercial Directorate, including casting approved models and celebrities as well as campaigns in special channels such as Vogue Magazine.➧ Defined specific campaigns for outlet stores, focusing on quick turnover and clearance of past collections➧ Conducted studies for new store visual identity project to refresh store environment, furniture and communication in order to accompany brand dynamism facing the main competitors. ➧ Coordinated production of promotional catalogs and communication to support commercial actions in the various chain-store concepts, and focus on seasonal retail targets.➧ Developed new products and packaging for special campaigns – promotional kits, accessory lines, underwear line, invitations to fashion shows, displays etc.➧ Main point-of-contact with advertising agencies and press services.➧ Supported the multi-brand team and its partners.➧ Supported the HR Department in training for store employees.➧ Developed new suppliers of POS communication materials.

São Paulo Area, Brazil

➧ Worked in direct contact with customers since the first moment in projects, execution and aftermarket, ensuring that customer expectations were attained in relation to service, service standardization, quality and deadlines. ➧ Elaborated marketing plans, created POS communication materials, signaling projects and execution at trade fairs and exhibitions, logos and campaigns, promotion-communication material, backlight and front-light panels for various applications etc.Main Customers: America Restaurant, Panini, Sesc, Tomie Ohtake Institute, Itaú Insurance, BRF, Racional Engenharia, Lopes Consultoria de Imóveis, Triumph and Sylvania, among others.

Postgraduate Degree, Novas Tecnologias, Transformação Digital E Agilidade

Master'S Degree, Mba In Marketing

Post-Baccalaureate In Competitiveness And Innovation, Business Administration

Especialista, Gestão De Crm

Activities and Societies: IDIP, Análise de Mercado, Relacionamento com o Cliente, Processos, Implantação do Sistema de CRM.

Propaganda E Marketing, Marketing/Marketing Management, General