Marcelo Garcia De Lima Email & Phone Number

São Paulo, Brazil

São José Do Rio Preto E Região, Brasil

Applied a lot from my corporate experience working with cross-functional teams to create and develop a business plan, and execute it by launching this brewpub in 2019. Accountability, people management, sales, and marketing all led to a beautiful place, nice service, and customer experience that thrives after the pandemic.

São Paulo Area, Brazil

Had responsibility for the business in the region, work with a cross-functional team, build a high-performance team, implement new strategies for the indirect channel, and launch a new marketing plan, with a direct report to the International Sales Director in Beirut.

Southern Cone, Latin America

São Paulo Area, Brazil

Hands-on leader in transitioning Cyberonics (VNS Therapy) and Sorin Group (Heart Valves and Cardiac Surgery) into LivaNova in Argentina, Chile, Uruguay, and Paraguay, while driving sales and operations. Improved indirect channel relationship, increased sales, delivered aggressive numbers in heart valves, and cardiac surgery, and cooperated with VNS.

Latin America

Recruited to drive VNS Therapy performance in Latam, continuously improving KOL and distributors’ commercial relations, implementing key strategies and actions leading to 50% sales growth and device implantation in 2015. Collaborated with Marketing for a modern product training and a state-of-the-art annual international professional education symposium.

São Paulo Area, Brazil

Recruited to lead and implement new business strategies, mix direct and indirect channels, drive sales and market share growth, and build a sales team. Participated in the international merging operation with Covidien, working with all cross-functional teams.

São Paulo, Brazil

Recruited to lead a new marketing strategy for the Codman Neurovascular product line. Successfully launched it across the region with KOL involvement and participation, implemented a sales team training, and participated in and supported several implant procedures. Closely worked with the US originating company’s and regional office’s cross-functional.

Valinhos, São Paulo, Brazil

Accepted the challenge of a transformational hands-on launch strategy for the Cordis product lines in the territory. Implemented a new sales force, participated in product and sales training and was accountable for KOL and high-volume hospital negotiations. The transformation drove revenue up exceeding goals by 25%.

São Paulo, Brazil

Debuted in Latin America, quickly established a good rapport with distributors, launched and executed several sales training, led, empowered, and coached sales teams into cath labs, drove technical work to an upper level and 50% sales growth in 2007, making Latin America the #2 region in the company.

São Paulo, Brazil

Debuted in Latin America, quickly established a good rapport with distributors, launched and executed several sales training, led, empowered, and coached sales teams into cath labs, drove technical work to an upper level and 50% sales growth in 2007, making Latin America the #2 region in the company.

São Paulo, Brazil

Managed the Brazilian #1 sales territory, accountable for a flawless 100% direct sales execution in Interventional Cardiology, drove sales up 120% in 2005, and guaranteed 85% market share for the Cypher Drug-Eluting Stent. Learned from the experiences with the many KOLs, and successfully implemented several hands-on presentations, training, and in-services.

São Paulo, Brazil

Cross-functionally worked with internal teams to update and upgrade the Cordis Neurovascular Coils and accessory products in Brazil. Developed, implemented, and executed sales training, product hands-on, and in-services. Had the accountability for national sales and the quota overachievement in 2004.

Curitiba, Paraná, Brazil

Committed to a very competitive territory, working with Interventional Cardiology and Electrophysiology. Had to continuously improve my technical skills, clinical data knowledge, and presentation, excel in pricing, and direct and indirect channel negotiations. Delivered 20% YoY sales growth between 2001 and 2003.

São José Do Rio Preto, São Paulo, Brazil

Started in sales, transformed theory from internal training into a clear vision, directions, and goals that achieved 35% market share in 3 years, starting from zero, and being a charismatic technical professional to regional KOLs.

Master Of Business Administration - Mba

Bs