Marcelo Sá Email & Phone Number

Rio De Janeiro, Rio De Janeiro, Brazil

My job is to be your eyes on the prize in Brazil and in LATAM. I deliver market intelligence and strategic direction for your business and brand to enjoy the competitive advantage your competitors won't be able to. I can help you with:* High level market insights and network* Business development* Marketing strategy and activation (on and offline)*.

Waltham, Massachusetts, USA

Guidance for Bentley University’s fundraising, engagement and networking strategies, directed towards the alumni community worldwide.

São Paulo Area, Brazil

+ Responsible for achieving targeted revenue, maximising business opportunities and for the ongoing development and growth of sales across the region. + Management of all sales activity, including the network of sales reps in Brazil and Latam.+ Be the main point of contact for sponsors and between sponsors and all relevant departments, ensuring that all.

Rio De Janeiro Area, Brazil

• New business and project development in the sports sector in LATAM and abroad. Cases include:
• Successful sponsorship sales and account management for CONMEBOL in partnership with Synergy Sports AG.
• Sponsorship strategy, sales and account management for the iconic Maracanã Stadium - operated by CR Flamengo and Fluminense FC - in partnership with Sportplus.
• Successful partnership negotiation between Florida Cup and Kin Analytics.
• Sales consultancy and account management for sports technology and innovation companies in North America, LATAM, Europe and Asia.
• Winning bid for Ronaldo Academy’s global methodology for athlete development in football/soccer.

Rio De Janeiro

Oversight and insight for the School’s governance and perennial functioning. Member of the Strategic Planning Workgroup.

Rio De Janeiro Area, Brazil

• Main accomplishments:
• Successful sponsorship negotiations and account management.
• Structuring, staffing and implementation of governance, policies and processes for the newly created commercial department.
• Brand exposure in international markets.
• Coordination of strategic partnership with global brands (Michael Johnson Performance, Disney Soccer Products, among others).
• Structuring of commercial partnership platform for global brands in Brazil.

Rio De Janeiro, Brazil

• Executive management of the 2SV office in Rio de Janeiro. Also directly responsible for New Business Development.Key results in 2014:
• Product repositioning strategy and implementation, resulting in doubling of sales revenue in comparison to 2013.
• Increase in client base by 15% in comparison to 2013.
• Revision of all processes and procedures and implementation of operational guidelines, driving cost optimization and reducing compliance liabilities to zero.
• Strategic partnerships that resulted in positive brand perception by clients and the market, based on internal qualitative research and spontaneous comments by industry players.

Orlando, Florida Area

• Florida Cup 2015 by 2SV Sports (www.floridacup.com)
• Florida Cup 2015 broadcasting rights negotiation in Brazil (Globo SP and Globosat/Sportv).
• Running of media operations for both the Florida Cup 2015 tournament (opening media conference and post-match media conferences) and media opportunities (Disney Parade, NBA game, Brazil-Germany Stars Match at.
• Liaison with Florida Cup 2015 clubs Koln, Bayer Leverkusen, Corinthians and Fluminense media officers with regards to individual media opportunities.
• Broadcasting affairs for rights holders in 129 countries.

Rio De Janeiro Area, Brazil

• Support to the CEO and other C-level executives in the overall management of the Olympic and Paralympic project, more specifically with the decision-making process and with the interface with internal and external.
• Secretary of external and internal governance forums.
• Manager of the administrative structure of the Executive Board.
• Close collaboration with internal and external auditors.
• Liaison with department directors to prepare the monthly report presented at the Board of Directors meetings.
• Management of the contracts of the Executive Board.

Support the CEO in the general management of the project, more specifically in his decision-making process, interfacing with his directors and external stakeholders such as government (Federal, State and City), the IOC and the IPC.

• Image and reputation management of the C-level executives, in accordance with the company's communication strategy.
• Corporate communication advisory to the Executive Board: elaboration of key messages for speeches and presentations of the CEO globally.
• Strategic analysis of engagement and relationship opportunities for the CEO and Executive Directors: conferences, congresses, events, awards.
• Analysis and relationship management of partnerships and institutional sponsorship.
• Corporate Communication advisory to the Investor Relations and Commercial departments: reports, presentations, speeches, inaugurations and corporate events, visitation program.
• Extensive international experience in PR and event management: inauguration of offices in Switzerland and China, inauguration of a mine and production site in Peru, activation as a master sponsor of Brazil’s pavilion.

B.A., Cum Laude, International Studies

Activities and Societies: Soccer Team Captain (New England Senior All Star), Resident Assistant, Intramural Sports Supervisor, Contributor.

Executive Education, Governance, Risk And Compliance

Board members and C-level executives exchange experiences in governance, risk and compliance best practices, continuously evolving and.

Master Of Business Administration - Mba, Strategic And Economic Business Management

Specialist, Corporate Communication Management

I.B., Segundo Grau