Marcelo Germano personal email
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I have 17 years of experience in brand strategy, impacting culture and business. A hands-on marketing and communications leader with experience developing and launching effective marketing and communications strategies that drive business development and growth.At VML, I lead a team of 15+ people from brand strategy, brand content and data strategy, responsible for creating brand, communication and business strategy - integrated since its conception. Solid strategic thinking in multi-disciplinary marketing services, guided by creativity that leads to results.I've a deep understanding of culture and the role of the brand to create highly relevant B2C and B2B costumer journey and bring them to life to achieve business goals.I've been part of teams that built brands such as Vivo, Visa, Itaú, Santander, Ambev, Starbucks, Johnson&Johnson, among others. Always working together with clients with in-company mindset.Skills: Business Strategy, Brand Strategy, Comms Planning, Customer centric value propositions, Data Driven Customer Insights, Research, Innovation, Customer Journey Mapping, Content, BI, Positioning, Brand Purpose, Marketing execution (ATL, BTL, Digital, Social Media, PR, Internal Comms).
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Head Of StrategyMilà.AgState Of São Paulo, Brazil -
Group Planning DirectorVml Dec 2022 - PresentSão Paulo, Brazil -
Strategic Planning DirectorVmly&R Apr 2019 - Nov 2022São Paulo -
Strategic Planning DirectorTribal Worldwide Aug 2018 - Feb 2019São Paulo Area, Brazil -
Strategic Planning DirectorAfrica Sep 2017 - Jun 2018São Paulo Area, Brazil -
Strategic Planning DirectorWieden + Kennedy Sep 2016 - Jul 2017São Paulo Area, Brazil -
Strategy DirectorDentsu Brasil Apr 2016 - Sep 2016São Paulo Area, Brazil -
Strategic Planning DirectorDm9Ddb Jul 2014 - Jan 2016 -
Strategic Planning ManagerDm9Ddb Sep 2012 - Jun 2014 -
Strategic Planning SupervisorDm9Ddb Apr 2010 - Aug 2012 -
Planning AssistantAfrica Propaganda Aug 2009 - Mar 2010 -
Planning AssistantYoung & Rubicam Jun 2007 - Jul 2009
Marcelo Germano Skills
Marcelo Germano Education Details
Frequently Asked Questions about Marcelo Germano
What company does Marcelo Germano work for?
Marcelo Germano works for Milà.ag
What is Marcelo Germano's role at the current company?
Marcelo Germano's current role is Head of Strategy.
What is Marcelo Germano's email address?
Marcelo Germano's email address is ma****@****ail.com
What schools did Marcelo Germano attend?
Marcelo Germano attended Escola Superior De Propaganda E Marketing.
What skills is Marcelo Germano known for?
Marcelo Germano has skills like Digital Marketing, Digital Strategy, Marketing Strategy, Creative Strategy, Advertising, Marketing Communications, Integrated Marketing, Online Advertising, Social Media, Digital Media, Customer Insight, Brand Development.
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Marcelo Germano
Empresário | Cso Criador Do Método Empresa Autogerenciável | Especialista Em Gestão De EmpresasSanta Catarina, Brazil -
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