I have 17 years of experience in brand strategy, impacting culture and business. A hands-on marketing and communications leader with experience developing and launching effective marketing and communications strategies that drive business development and growth.At VML, I lead a team of 15+ people from brand strategy, brand content and data strategy, responsible for creating brand, communication and business strategy - integrated since its conception. Solid strategic thinking in multi-disciplinary marketing services, guided by creativity that leads to results.I've a deep understanding of culture and the role of the brand to create highly relevant B2C and B2B costumer journey and bring them to life to achieve business goals.I've been part of teams that built brands such as Vivo, Visa, Itaú, Santander, Ambev, Starbucks, Johnson&Johnson, among others. Always working together with clients with in-company mindset.Skills: Business Strategy, Brand Strategy, Comms Planning, Customer centric value propositions, Data Driven Customer Insights, Research, Innovation, Customer Journey Mapping, Content, BI, Positioning, Brand Purpose, Marketing execution (ATL, BTL, Digital, Social Media, PR, Internal Comms).