AeroLeads people directory · profile

Marcelo Ginestel Lauras Email & Phone Number

Vice President Marketing at Kent Pet Group, Inc. at Kent Pet Group, Inc.
Location: Racine, Wisconsin, United States 13 work roles 5 schools
1 work email found @yahoo.com.ar 4 phones found area 262 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email m****@yahoo.com.ar
Direct phone (262) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Vice President Marketing at Kent Pet Group, Inc.
Location
Racine, Wisconsin, United States

Who is Marcelo Ginestel Lauras? Overview

A concise factual answer block for searchers comparing this professional profile.

Quick answer

Marcelo Ginestel Lauras is listed as Vice President Marketing at Kent Pet Group, Inc. at Kent Pet Group, Inc., based in Racine, Wisconsin, United States. AeroLeads shows a work email signal at yahoo.com.ar, phone signal with area code 262, and a matched LinkedIn profile for Marcelo Ginestel Lauras.

Marcelo Ginestel Lauras previously worked as Vice President Marketing at Kent Pet Group, Inc. and President - Founder at From2 Consulting. Marcelo Ginestel Lauras holds Mba, General Management from Iae Business School.

Company email context

Email format at Kent Pet Group, Inc.

This section adds company-level context without repeating Marcelo Ginestel Lauras's masked contact details.

*@yahoo.com.ar
68% confidence

AeroLeads found 1 current-domain work email signal for Marcelo Ginestel Lauras. Compare company email patterns before reaching out.

Profile bio

About Marcelo Ginestel Lauras

I'm a passionate and energetic business leader with a general manager mindset and a remarkable experience in Global Business Management in the areas of Marketing, Brand Management & Communications, Innovation, and Sales. What I do - My Know How - My Passion:- Build and grow Brands and Businesses in a breakthrough, sustainable and profitable ways.- Research and dive deep into information to understand consumer's and market's realities, and to identify relevant insights, untapped needs and ways to monetize them.- Select, Coach, Develop and Promote talent. I like to Inspire and help talented professionals to give their best self, personally and professionally.- Lead multicultural and cross-functional teams.- Build and nurture partnerships across levels and areas within and outside the organization, always based on trust and Integrity, and towards the fulfillment of business timely goals and organization's timeless mission.I have a track record of delivering sustainable Market Share, Revenue and Bottom Line growth for the brands and businesses I managed.I managed to grow global brand portfolios of US$ 2 BN revenue, partnering with teams in 90+ countries, both emerging and developed ones.Lived and worked in 3 countries (Argentina, Mexico, and the USA) while had the incredibly enriching opportunity to conduct "in-situ" research with consumers in more than 35 countries, having access to their homes, environments and cultures . As a result, I can relate and better understand trends, patterns, relevant similarities and differences between those consumers and markets around the world, and develop Brands & Business Strategies, Innovations, and Messages with Global Scale and Local Relevancy. I'm committed to having a positive impact on people's lives through the work I do, the brands and businesses I manage and the organizations I work for, and very importantly, to do it honoring Integrity.

Listed skills include Competitive Analysis, Cross Functional Team Leadership, Brand Management, Product Development, and 46 others.

Current workplace

Marcelo Ginestel Lauras's current company

Company context helps verify the profile and gives searchers a useful next step.

Kent Pet Group, Inc.
Kent Pet Group, Inc.
Vice President Marketing at Kent Pet Group, Inc.
AeroLeads page
13 roles

Marcelo Ginestel Lauras work experience

A career timeline built from the work history available for this profile.

Vice President Marketing

Current

Muscatine, Iowa, US

Partnering with one of the industry's most talented,experienced and passionate teams, to sniff business possibilities, fetch brand growth opportunities, and delight both Pets and their Parents with Sustainable solutions kind to them and our Planet.

Apr 2021 - Present

President - Founder

Current
From2 Consulting

Helping businesses and organizations to build effective strategies, strengthen their brands and product/service portfolio, elevate their marketing game, delight their customers and grow their businesses.

Jul 2016 - Present

Head Of Global Marketing Brand Management - Innovation - Home Cleaning

Racine, WI, US

- Led development of Innovation Strategies and New Products Roadmaps based on Demand Spaces, White Space analysis, Category Reframing, Consumer Insights, segmentation and trends. - Created a New Product pipeline of +600MM combining close-in and disruptive innovation.- Built capabilities and processes to deliver best in class consumer-centric and brand.

Jul 2015 - Jul 2016

Sr. Director Marketing Brand Management - International Markets - Pest Control

Racine, WI, US

Led development, alignment, and execution of marketing strategy including brand portfolio management, Innovation and integrated marketing campaigns for Latin America, Asia, Africa and European markets with $1.7 BN sales.in partnership with US leadership team.. Collaborated with Global Agency partners and key business leaders in the development of New Brand.

Jul 2014 - Jun 2015

Sr. Director Marketing Brand Managent - Developing Markets - Pest Control

Racine, WI, US

- Lead development and coordinated implementation of Brand strategies for Pest Control (US$1200 MM) across developing markets including pricing strategies, marketing mix modeling and analysis, competitive intelligence, and development of Integrated Marketing Communication campaigns. Delivered record Historic Sales and market shares for 3 consecutive years.

Dec 2010 - Jun 2014

Marketing Director - Developing Markets - Air Care (Glade)

Racine, WI, US

  • Developed and coordinated implementation of Glade Brand strategy for the Continuous Action Air Fresheners segment, across Latin America, Asia, Africa and Easter Europe. * Delivered record Revenue growth (CAGR >40%).
  • Developed and Launched a new technology platform strategy, portfolio road-map and Marketing strategy which generated an incremental business of $150 MM globally, and boosted Glade's Market Share to achieve #1 position.
  • Created and implemented an End To End "Fragrance Experience Centered" Brand Strategy, which through Fragrance Innovation, and Fragrance Focused Integrated Marketing Communication campaigns delivered Brand Sales and.
  • Participated in the Company's first Global Innovation Project applying "Design Thinking" which beyond delivering successful new products to market, established a Best In class new culture and approach to innovation.
  • Responsible for creating a Market Entry strategy into Japan (Biggest & most competitive Market worldwide)
Jul 2006 - Dec 2010

Regional Category Director , Latin America- Air Care (Glade, Lysofom, Oust)

Racine, WI, US

  • Developed and implemented marketing & communication strategies for the region, achieving record Market Shares in 90% of geographies.
  • Led new product development targeted specifically to the region as well as adapting global initiatives to latin-american consumers and market realities.
  • Led competitive analysis for the region and developed tailored plans to attack/preempt competitors in key markets.
Nov 2004 - Jul 2006

Regional Marketing Manager, Center Of Innovation, Insecticides Category

Racine, WI, US

  • Responsible for new product strategic planning and development for Latin America supporting Europe and Asia, by leading a multifunctional team.
  • Lead brain-storming sessions, and consumer research across geographies.
  • Developed Mktg launch guidelines for new product launches (Pricing, distribution, Mktg support)
Dec 2001 - Jul 2004

Brand Manager Southern Cluster (Raid, Off, Glade, Shout, Pledge, Grand Prix)

Sc Johnson & Son De Argentina Saic
  • Developed and implemented brand and marketing programs for different product categories, for Argentina, Paraguay, Chile, and Uruguay. The largest brand, Raid, reached annual revenue and market share records in Argentina.
  • Developed and launched new products and brands. Long-term product portfolio planning by brands and segments.
  • Worked on the planning of advertising strategies (interaction with advertising agencies and mass alternative media).
  • Developed commercial plans for alternative distribution channels (product portfolio / pricing / promotions / etc.).
Jun 1998 - Nov 2001

Sales Manager Wholesalers And Supermarkets

Sc Johnson & Son De Argentina Saic
  • COMMERCIAL AREA (Sales)
  • Planning and development of annual negotiations with key global accounts as Carrefour, Auchan, Wal Mart.
  • Development and implementation of plans to increase profitability of key accounts (Product mix / Product contribution / Menu pricing).
  • Development of the Merchandisers National Plan (definition of responsibilities – compensation study – budgeting system – benchmarking – incentive system).
Jul 1996 - Jun 1998

Key Account Supermarkets/ Wholesalers / Distributors

Sc Johnson & Son De Argentina Saic
  • Commercial Area (Sales)
  • Development, performance, follow-up of annual agreements / negotiations (Wal Mart – Carrefour – Auchan).
  • Implementation of Category Management and display strategies in hypermarkets.
  • Development of sale strategies by channel.
  • Negotiation to open global accounts, menu pricing.
Oct 1993 - Jun 1996

Holding Presidency Auditor

AR

  • Accounting and operation audits for the different companies of the holding..
  • Design of administrative processes.
  • Participated in evaluation of privatization of public companies, including company takeovers.
Sep 1990 - Mar 1993

Account Analyst

Ciudad Autónoma De Buenos Aires, Buenos Aires, AR

  • Preparation of accounting statements and financial analysis for the bidding processes
Sep 1991 - Dec 1991
5 education records

Marcelo Ginestel Lauras education

Mba, General Management

Iae Business School

Organizational Leadership

Center For Creative Leadership

Postgraduate, Strategic Marketing

Universidad De Palermo

Public Accountant, Public Accountant & Business Management

Pontificia Universidad Católica Argentina 'Santa María De Los Buenos Aires'​

Bachelor'S Degree, Business Administration

Pontificia Universidad Católica Argentina 'Santa María De Los Buenos Aires'​
FAQ

Frequently asked questions about Marcelo Ginestel Lauras

Quick answers generated from the profile data available on this page.

What company does Marcelo Ginestel Lauras work for?

Marcelo Ginestel Lauras works for Kent Pet Group, Inc..

What is Marcelo Ginestel Lauras's role at Kent Pet Group, Inc.?

Marcelo Ginestel Lauras is listed as Vice President Marketing at Kent Pet Group, Inc. at Kent Pet Group, Inc..

What is Marcelo Ginestel Lauras's email address?

AeroLeads has found 1 work email signal at @yahoo.com.ar for Marcelo Ginestel Lauras at Kent Pet Group, Inc..

What is Marcelo Ginestel Lauras's phone number?

AeroLeads has found 4 phone signal(s) with area code 262 for Marcelo Ginestel Lauras at Kent Pet Group, Inc..

Where is Marcelo Ginestel Lauras based?

Marcelo Ginestel Lauras is based in Racine, Wisconsin, United States while working with Kent Pet Group, Inc..

What companies has Marcelo Ginestel Lauras worked for?

Marcelo Ginestel Lauras has worked for Kent Pet Group, Inc., From2 Consulting, S.C. Johnson & Son, Inc. Racine Wi. Usa, Sc Johnson, and Sc Johnson & Son De Argentina Saic.

How can I contact Marcelo Ginestel Lauras?

You can use AeroLeads to view verified contact signals for Marcelo Ginestel Lauras at Kent Pet Group, Inc., including work email, phone, and LinkedIn data when available.

What schools did Marcelo Ginestel Lauras attend?

Marcelo Ginestel Lauras holds Mba, General Management from Iae Business School.

What skills is Marcelo Ginestel Lauras known for?

Marcelo Ginestel Lauras is listed with skills including Competitive Analysis, Cross Functional Team Leadership, Brand Management, Product Development, Strategy, Management, Marketing Strategy, and Integrated Marketing.

Find 750M verified contacts

Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.