Leads a broad range of national communications, media relations and branding strategies in support of all divisions of Canada Lands Company, including the CN Tower, the Old Port of Montreal, Montreal Science Centre, Downsview Park Inc., and Real Estate/Corporate projects. Provides advice to the President and CEO, the Board of Directors and the Senior Management Team on all communications strategies. Responsible for public affairs communication strategies with a diverse range of stakeholder… Show more Leads a broad range of national communications, media relations and branding strategies in support of all divisions of Canada Lands Company, including the CN Tower, the Old Port of Montreal, Montreal Science Centre, Downsview Park Inc., and Real Estate/Corporate projects. Provides advice to the President and CEO, the Board of Directors and the Senior Management Team on all communications strategies. Responsible for public affairs communication strategies with a diverse range of stakeholder, including Ottawa. Canada Lands Company is a self-funded, Crown corporation specialized in real estate, development and attractions management (CN Tower, Old Port of Montreal, Downsview Parc and Montreal Science Centre). Show less

Public Relations & Communications Professor / Professeur de relations publiques et communications

Leads strategies and programs to ensure global alignment and synergies among teams across markets (Latin America, Caribbean and Central America, Asia and Canada).Manages Public Relations and marketing communications strategies to advance the Bank's Digital Transformation globally. Leads public and media relations efforts to protect and enhance Scotiabank's reputation, as Canada's international bank, and elevate the brand in all markets.Oversee countries' communications strategies… Show more Leads strategies and programs to ensure global alignment and synergies among teams across markets (Latin America, Caribbean and Central America, Asia and Canada).Manages Public Relations and marketing communications strategies to advance the Bank's Digital Transformation globally. Leads public and media relations efforts to protect and enhance Scotiabank's reputation, as Canada's international bank, and elevate the brand in all markets.Oversee countries' communications strategies to advance the Bank's global strategic priorities and structural changes. Show less

As head of internal and external strategic communications and public affairs for one of the busiest healthcare centres in the GTA with 5,000 staff and physicians, and 4 sites, I created a bolder marketing communications and public affairs program to manage the corporate reputation and elevate the brand. Responsibilities included management of branding, corporate reputation, issues management, community engagement, and media, government and stakeholder relations. I also developed and executed… Show more As head of internal and external strategic communications and public affairs for one of the busiest healthcare centres in the GTA with 5,000 staff and physicians, and 4 sites, I created a bolder marketing communications and public affairs program to manage the corporate reputation and elevate the brand. Responsibilities included management of branding, corporate reputation, issues management, community engagement, and media, government and stakeholder relations. I also developed and executed strategies and plans to advance the CEO’s priorities and corporate strategy while introducing the hospital’s first digital strategy, new marketing communications campaigns and new brand. The goal: to (re)position NYGH as one of the most innovative healthcare organizations in Canada. I provided advice and coaching to management and executive teams, and managed issues/crisis, which included being the spokesperson on a broad range of issues. Show less

As head of communications for the sector, I created and executed multi-year communications plans for the Association and its 51 member agencies and acted as spokesperson for the sector. In collaboration with member agencies, I launched the sector’s first institutional marketing communications program which included a public education campaign, media relations and government relations programs resulting in better editorial coverage, increased public and stakeholder support, improved perceptions,… Show more As head of communications for the sector, I created and executed multi-year communications plans for the Association and its 51 member agencies and acted as spokesperson for the sector. In collaboration with member agencies, I launched the sector’s first institutional marketing communications program which included a public education campaign, media relations and government relations programs resulting in better editorial coverage, increased public and stakeholder support, improved perceptions, brand awareness and funding. The multi-media campaign can be seen here: www.useyourvoice.ca I also introduced new media and government relations strategies to change and proactively lead the conversation. I provided coaching and support to 51 agencies in the areas of communications, issues management, public education, community relations, social media, and government relations. This role focused mainly on external and member relations; however, building a new communications department to oversee internal communications, staff engagement, new media, newsletters/publications, events/conferences and scholarship programs was also a priority. Show less

As part of the Minister’s team, I developed and aligned communications plans and announcements with government priorities, policies and investments in major infrastructure projects. This role was a link to the media, stakeholders, ministry staff, government agencies and political offices while preparing the Minister and other political offices for media interviews/events, contentious issues, cabinet and stakeholder meetings, public policy issues, promotional tours and announcements. Maintaining… Show more As part of the Minister’s team, I developed and aligned communications plans and announcements with government priorities, policies and investments in major infrastructure projects. This role was a link to the media, stakeholders, ministry staff, government agencies and political offices while preparing the Minister and other political offices for media interviews/events, contentious issues, cabinet and stakeholder meetings, public policy issues, promotional tours and announcements. Maintaining excellent relations with stakeholders in the arts, culture and tourism communities, for-profit and not-for-profit organizations, political and non-political staff was also a daily priority to successfully launch new programs and move policy forward. Show less

Conceived and executed marketing communications plans for TVOntario/TFO and its educational programs for children and youth. Part of a highly creative and dynamic team, I was responsible for corporate communications to protect and promote the brand, and increasing the profile of children and youth programs. Media relations, community outreach, marketing communications activities in Ontario, Québec and the Maritimes were part of this portfolio. The implementation of the station’s re-branding… Show more Conceived and executed marketing communications plans for TVOntario/TFO and its educational programs for children and youth. Part of a highly creative and dynamic team, I was responsible for corporate communications to protect and promote the brand, and increasing the profile of children and youth programs. Media relations, community outreach, marketing communications activities in Ontario, Québec and the Maritimes were part of this portfolio. The implementation of the station’s re-branding, sponsorship program, multi-channel promotions, and stakeholder relations (educational, cultural and sporting events for children and youth) were paramount to increase brand recognition and ratings. Show less

Developed marketing plans to increase visibility and sales of Desjardins products, and looked after the development and production of all marketing communications materials including sponsorship, promotional campaigns and special events for the Montreal region.

Responsible for marketing analysis, market share, development of marketing materials, international fairs, and emerging markets (Brazil and Argentina).