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Marcelo Gothardo is listed as Head of Marketing |Strategic Partnerships | Innovation and New Projects | Digital Product | Commercial Intelligence | Business Development at Consulta eutbem, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcelo Gothardo.
Marcelo Gothardo previously worked as Co-Founder and marketing director at Consulta Eutbem and Marketing Director at Eutbem ;-). Marcelo Gothardo holds Specialisation, Business Administration And Management, 9.1 from Fundação Dom Cabral.
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My professional journey is marked by an unwavering passion for marketing and innovation. As the Marketing Director at Eutbem, I bring nearly 20 years of experience, always seeking to create creative pathways for daily activities. From an early age, my curiosity about the future guided me towards the digital and technological market.I have had the opportunity to engage in diverse projects, ranging from the creation of communication strategies to M&A analysis. I have led the conception and launch of two e-commerce platforms, participated in the expansion of one of Brazil's largest retail franchise networks, and structured CRM systems, chatbots, and more.With strong analytical skills, I currently monitor KPIs such as LTV/CAC, ROI, CPC, CPA, open rates, CTR, conversions, and more. I conduct A/B testing and performance optimizations. I have experience in online advertising and marketing channels, including SEM, CRM, SEO, and others.I manage UX, content, PR, web analytics, and design teams with a data-driven approach. I develop consumer potential studies, focusing on goals such as acquisition, retention, and improving LTV through RFM analysis, cohorts, clusters, propensity models, cross-selling, upselling, and subscriptions. I have implemented chatbot journeys for customer service, sales, and post-sales.My leadership style is democratic, managing junior to senior-level teams with agile methodologies. I am highly familiar with Agile and Scrum, using tools such as Jira, Confluence, Asana, Monday, Clickup, Slack, Miro, and Figma.
Listed skills include Marketing, Marketing De Produtos, Marketing Communications, Brand Management, and 15 others.
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Brasil
Desenvolvimento e Implementação de Estratégias de Produto:- Liderança na concepção, desenvolvimento e lançamento de novos e-commerces focados na venda de relatórios de crédito para micro e pequenos empresários e pessoas físicas.- Estruturação e implementação de sistemas de CRM e chatbots com IA para aprimorar o atendimento ao cliente, vendas e.
São Paulo Area, Brazil
- Responsible for planning and executing innovation and structuring projects for all Luxottica Brasilretail brands (Óticas Carol, SunglassHut, Ray-Ban and Oakley), such as geographic analysis toaccelerate the expansion of Óticas Carol's franchise network, M&A for the geographic expansionof Own Stores, logistics optimization project involving the.
São Paulo, Brazil
- Negotiation of new products and projects with the largest mobile phone operators in Brazil;- Responsible for defining / prioritizing new projects with end users, based on quantitative andqualitative analysis, strategy / vision of our B2B customers;- Benchmarking and market analysis, detecting and implementing the best practices in the mobileworld for the.
São Paulo, Brazil
- Manage a digital product portfolio that represents 700MM of revenue per year (70% of theportfolio), responsible for end-to-end processes and strategies. Focused on new opportunitiesand sales channels, e.g. partnerships in Mobile Security Solutions. Qualitative and quantitativeanalysis of indicators including ROI, conversion, ARPU and new customer.
São Paulo, Brazil
- Responsible for the communication of the whole chain of industrial distributors; - Planning and implementation of the communication plan with the distributors; - Strategy for the participation in fairs of several industrial sectors, besides the management of suppliers; - Management of advertising, public relations and graphic agencies; - Responsible for.
São Paulo, Brazil
- Responsible for the production of events and incentive campaigns for the telesales force, presentation of the closing of the campaigns to stakeholders (Business Unit managers); - Briefing of major campaigns for the BID of communication and incentive agencies - Participation in the development of sales strategy and ROI measurement of the telesales channel.
It is up to 24 months for you to deepen your knowledge in business management, develop your skills ("know how") by applying.
Activities and Societies: TheatreThe course unites academic theory with professional practice, stimulating the student, through strategic.
Quick answers generated from the profile data available on this page.
Marcelo Gothardo works for Consulta eutbem.
Marcelo Gothardo is listed as Head of Marketing |Strategic Partnerships | Innovation and New Projects | Digital Product | Commercial Intelligence | Business Development at Consulta eutbem.
Marcelo Gothardo is based in São Paulo, São Paulo, Brazil while working with Consulta eutbem.
Marcelo Gothardo has worked for Consulta Eutbem, Eutbem ;-), Sabbatical Break, Luxottica, and Fs.
You can use AeroLeads to view verified contact signals for Marcelo Gothardo at Consulta eutbem, including work email, phone, and LinkedIn data when available.
Marcelo Gothardo holds Specialisation, Business Administration And Management, 9.1 from Fundação Dom Cabral.
Marcelo Gothardo is listed with skills including Marketing, Marketing De Produtos, Marketing Communications, Brand Management, Communication, Integrated Marketing Communications Planning, Marketing Strategy, and Planejamento De Mercado.
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