Desenvolvimento e Implementação de Estratégias de Produto:- Liderança na concepção, desenvolvimento e lançamento de novos e-commerces focados na venda de relatórios de crédito para micro e pequenos empresários e pessoas físicas.- Estruturação e implementação de sistemas de CRM e chatbots com IA para aprimorar o atendimento ao cliente, vendas e pós-vendas.Gestão de KPIs e Análises de Performance:- Monitoramento e otimização de indicadores-chave como LTV/CAC, ROI, CPC, CPA, taxa de abertura, CTR e conversões.- Desenvolvimento de estratégias de experimentação para otimizar a eficácia das campanhas de marketing e direcionar as estratégias de produto.Liderança e Colaboração Multifuncional:- Gerenciamento de equipes de UX, conteúdo, relações públicas, web analytics e design, promovendo uma abordagem colaborativa e orientada a dados.- Utilização de metodologias ágeis (Agile, Scrum) e ferramentas como Jira, Confluence, Asana, Slack, Miro e Figma para garantir eficiência e entrega de resultados.Análises de Comportamento do Consumidor:- Desenvolvimento de estudos aprofundados sobre o potencial do consumidor, focando em metas de aquisição, retenção e aumento do LTV através de análises RFM, cohorts, clusters e modelos de propensão.- Implementação de estratégias de cross-selling, up-selling e assinaturas para maximizar o valor do cliente.Otimização de Canais de Marketing e Publicidade:- Gerenciamento de estratégias de campanhas de publicidade e marketing online, incluindo SEM, CRM e SEO, para aumentar a visibilidade da marca e a eficácia das vendas.Inovação e Melhoria Contínua:- Promoção da inovação contínua, identificando oportunidades para otimizar fluxos de usuários e implementar novas funcionalidades que aumentem o engajamento e a satisfação dos clientes.

- Responsible for planning and executing innovation and structuring projects for all Luxottica Brasilretail brands (Óticas Carol, SunglassHut, Ray-Ban and Oakley), such as geographic analysis toaccelerate the expansion of Óticas Carol's franchise network, M&A for the geographic expansionof Own Stores, logistics optimization project involving the Luxottica's factory, Carol laboratory andchain stores (reduction of up to 70% of operational costs of prescription lenses);- Search and development of new channels, new strategies and new products to keep Luxotticapioneer within the optical market (e-commerce, marketplace, stock unification, etc.);- Responsible for mapping the expansion plan for franchised stores and indirect negotiations withfranchisees (increase of 40% of new stores contracts during the 2019 sales convention, comparedto the previous year).

- Negotiation of new products and projects with the largest mobile phone operators in Brazil;- Responsible for defining / prioritizing new projects with end users, based on quantitative andqualitative analysis, strategy / vision of our B2B customers;- Benchmarking and market analysis, detecting and implementing the best practices in the mobileworld for the company's applications;- Ensure the engagement of the IT squads with our Commercial team, being responsible forconnecting the customers' strategy to the development backlog, ensuring excellence in delivery;- Scope and design the value proposition of new projects with the Commercial, Quality, BI, IT andProducts teams.

- Manage a digital product portfolio that represents 700MM of revenue per year (70% of theportfolio), responsible for end-to-end processes and strategies. Focused on new opportunitiesand sales channels, e.g. partnerships in Mobile Security Solutions. Qualitative and quantitativeanalysis of indicators including ROI, conversion, ARPU and new customer strategy;- Strategic planning and establishment of the value proposition through market analysis, globalbenchmarking in partnership with the Global Security area, studying competitors, potentialcustomers, goals and business plans delivery.

- Responsible for the communication of the whole chain of industrial distributors; - Planning and implementation of the communication plan with the distributors; - Strategy for the participation in fairs of several industrial sectors, besides the management of suppliers; - Management of advertising, public relations and graphic agencies; - Responsible for the implementation of the intranet, besides the internal communication actions.

- Responsible for the production of events and incentive campaigns for the telesales force, presentation of the closing of the campaigns to stakeholders (Business Unit managers); - Briefing of major campaigns for the BID of communication and incentive agencies - Participation in the development of sales strategy and ROI measurement of the telesales channel.