Marcelo Gothardo Email & Phone Number

Brasil

Desenvolvimento e Implementação de Estratégias de Produto:- Liderança na concepção, desenvolvimento e lançamento de novos e-commerces focados na venda de relatórios de crédito para micro e pequenos empresários e pessoas físicas.- Estruturação e implementação de sistemas de CRM e chatbots com IA para aprimorar o atendimento ao cliente, vendas e pós-vendas.Gestão de KPIs e Análises de Performance:- Monitoramento e otimização de indicadores-chave como LTV/CAC, ROI, CPC, CPA, taxa de abertura, CTR e conversões.- Desenvolvimento de estratégias de experimentação para otimizar a eficácia das campanhas de marketing e direcionar as estratégias de produto.Liderança e Colaboração Multifuncional:- Gerenciamento de equipes de UX, conteúdo, relações públicas, web analytics e design, promovendo uma abordagem colaborativa e orientada a dados.- Utilização de metodologias ágeis (Agile, Scrum) e ferramentas como Jira, Confluence, Asana, Slack, Miro e Figma para garantir eficiência e entrega de resultados.Análises de Comportamento do Consumidor:- Desenvolvimento de estudos aprofundados sobre o potencial do consumidor, focando em metas de aquisição, retenção e aumento do LTV através de análises RFM, cohorts, clusters e modelos de propensão.- Implementação de estratégias de cross-selling, up-selling e assinaturas para maximizar o valor do cliente.Otimização de Canais de Marketing e Publicidade:- Gerenciamento de estratégias de campanhas de publicidade e marketing online, incluindo SEM, CRM e SEO, para aumentar a visibilidade da marca e a eficácia das vendas.Inovação e Melhoria Contínua:- Promoção da inovação contínua, identificando oportunidades para otimizar fluxos de usuários e implementar novas funcionalidades que aumentem o engajamento e a satisfação dos clientes.

Brazil

São Paulo Area, Brazil

- Responsible for planning and executing innovation and structuring projects for all Luxottica Brasilretail brands (Óticas Carol, SunglassHut, Ray-Ban and Oakley), such as geographic analysis toaccelerate the expansion of Óticas Carol's franchise network, M&A for the geographic expansionof Own Stores, logistics optimization project involving the Luxottica's factory, Carol laboratory andchain stores (reduction of up to 70% of operational costs of prescription lenses);- Search and development of new channels, new strategies and new products to keep Luxotticapioneer within the optical market (e-commerce, marketplace, stock unification, etc.);- Responsible for mapping the expansion plan for franchised stores and indirect negotiations withfranchisees (increase of 40% of new stores contracts during the 2019 sales convention, comparedto the previous year).

São Paulo, Brazil

- Negotiation of new products and projects with the largest mobile phone operators in Brazil;- Responsible for defining / prioritizing new projects with end users, based on quantitative andqualitative analysis, strategy / vision of our B2B customers;- Benchmarking and market analysis, detecting and implementing the best practices in the mobileworld for the company's applications;- Ensure the engagement of the IT squads with our Commercial team, being responsible forconnecting the customers' strategy to the development backlog, ensuring excellence in delivery;- Scope and design the value proposition of new projects with the Commercial, Quality, BI, IT andProducts teams.

São Paulo, Brazil

- Manage a digital product portfolio that represents 700MM of revenue per year (70% of theportfolio), responsible for end-to-end processes and strategies. Focused on new opportunitiesand sales channels, e.g. partnerships in Mobile Security Solutions. Qualitative and quantitativeanalysis of indicators including ROI, conversion, ARPU and new customer strategy;- Strategic planning and establishment of the value proposition through market analysis, globalbenchmarking in partnership with the Global Security area, studying competitors, potentialcustomers, goals and business plans delivery.

São Paulo, Brazil

- Responsible for the communication of the whole chain of industrial distributors; - Planning and implementation of the communication plan with the distributors; - Strategy for the participation in fairs of several industrial sectors, besides the management of suppliers; - Management of advertising, public relations and graphic agencies; - Responsible for the implementation of the intranet, besides the internal communication actions.

São Paulo, Brazil

- Responsible for the production of events and incentive campaigns for the telesales force, presentation of the closing of the campaigns to stakeholders (Business Unit managers); - Briefing of major campaigns for the BID of communication and incentive agencies - Participation in the development of sales strategy and ROI measurement of the telesales channel.

Specialisation, Business Administration And Management, 9.1

It is up to 24 months for you to deepen your knowledge in business management, develop your skills ("know how") by applying.

Bachelor Degree, Communication, Advertising And Marketing, 8.00

Activities and Societies: TheatreThe course unites academic theory with professional practice, stimulating the student, through strategic.