Marcelo Guimaraes

Marcelo Guimaraes Email and Phone Number

Co-founder and Consultant @ Lagoa Marketing Strategy & Services
Greensboro, NC, US
Marcelo Guimaraes's Location
Greensboro, North Carolina, United States, United States
Marcelo Guimaraes's Contact Details

Marcelo Guimaraes work email

Marcelo Guimaraes personal email

Marcelo Guimaraes phone numbers

About Marcelo Guimaraes

As a strategy and marketing consultant at Marketing Strategy and Services, a boutique firm that helps clients achieve their business goals and optimize their performance, I have over 20 years of experience in driving transformative growth and delivering exceptional results across the United States, Latin America, Europe, and Asia. I leverage my expertise in marketing strategy, business development, transformation, AI, and leadership to design and execute innovative solutions that address the challenges and opportunities of the rapidly changing market landscape. I have a proven track record of building strong brands, increasing market share, and maximizing profitability for both publicly listed companies and subsidiaries, where I held senior executive roles in strategy and marketing. I am passionate about creating value for my clients, partners, and stakeholders, and fostering a culture of excellence, collaboration, and innovation.

Marcelo Guimaraes's Current Company Details
Lagoa Marketing Strategy & Services

Lagoa Marketing Strategy & Services

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Co-founder and Consultant
Greensboro, NC, US
Website:
lagoamktg.com
Employees:
2
Marcelo Guimaraes Work Experience Details
  • Lagoa Marketing Strategy & Services
    Co-Founder And Consultant
    Lagoa Marketing Strategy & Services
    Greensboro, Nc, Us
  • Wsi World
    Principal
    Wsi World Sep 2024 - Present
    Etobicoke, Ontario, Ca
    WSI - SMG Group
  • Lagoa Marketing Strategy & Services
    Co-Founder And Consultant
    Lagoa Marketing Strategy & Services 2023 - Present
  • Reynolds American Inc.
    Vp Marketing Planning
    Reynolds American Inc. Aug 2021 - Dec 2022
    Us
  • Reynolds American Inc.
    Vp Strategy & Business Development
    Reynolds American Inc. Jan 2020 - Jul 2021
    Us
  • British American Tobacco
    General Manager
    British American Tobacco Oct 2016 - Dec 2019
    London, Gb
  • British American Tobacco
    Area Marketing And Sales Director (Malaysia And Singapore)
    British American Tobacco Jan 2013 - Sep 2016
    London, Gb
  • British American Tobacco
    Group Head Of Strategy Development
    British American Tobacco Mar 2012 - Dec 2012
    London, Gb
  • British American Tobacco
    Marketing Sustainability And Innovation Strategy Manager
    British American Tobacco Jul 2010 - Mar 2012
    London, Gb
  • British American Tobacco
    Head Of Brands
    British American Tobacco Apr 2008 - Jul 2010
    London, Gb
  • British American Tobacco
    Brand Segment Manager
    British American Tobacco Jan 2007 - Mar 2008
    London, Gb
  • British American Tobacco
    Marketing Intelligence And Development Manager
    British American Tobacco Jul 2005 - Dec 2006
    London, Gb
  • British American Tobacco
    Area Marketing Intelligence Manager
    British American Tobacco May 2004 - Jun 2005
    London, Gb
  • British American Tobacco
    Marketing Planning Manager
    British American Tobacco Oct 2002 - Apr 2004
    London, Gb
  • Souza Cruz
    Category Manager - Trade
    Souza Cruz May 1999 - Sep 1999
    London, Gb
  • Souza Cruz
    Area Sales Manager
    Souza Cruz Jul 1998 - Apr 1999
    London, Gb
  • Souza Cruz
    Trade Research Coordinator
    Souza Cruz Feb 1996 - Jun 1998
    London, Gb
  • Souza Cruz
    Finance Trainee
    Souza Cruz Feb 1995 - Jan 1996
    London, Gb

Marcelo Guimaraes Skills

Market Planning Brand Management Marketing Strategy Business Planning Trade Marketing Strategy Marketing Management Business Strategy Strategic Planning Fmcg Management Marketing Segmentation Market Analysis Competitive Analysis International Business Negotiation Market Research Shopper Marketing Pricing Strategy Marketing Research Leadership Horeca Team Leadership Key Account Management Marketing Communications Key Account Development Marketing Intelligence Brand Equity Forecasting Integrated Marketing Strategic Thinking Sales Operations Consumer Behaviour Sales Brand Development Global Marketing Spanish Pricing International Marketing Brand Architecture Competitive Intelligence Product Marketing Digital Marketing P&l Management Cross Functional Team Leadership Account Management Consumer Insight Tobacco Engagement

Marcelo Guimaraes Education Details

  • Alliance Manchester Business School
    Alliance Manchester Business School
    General Management
  • Chevening Awards
    Chevening Awards
    General Management
  • London Business School
    London Business School
    Senior Development Programme
  • Imd
    Imd
    General Management Transition Programme
  • Imd
    Imd
    Leading A Global Business
  • Imd
    Imd
    Strategic Marketing Programme
  • Federal University Of Rio De Janeiro
    Federal University Of Rio De Janeiro
    Competitive Intelligence And Knowledge Management
  • Pontifícia Universidade Católica Do Rio De Janeiro
    Pontifícia Universidade Católica Do Rio De Janeiro
    Economics
  • Afs Intercultural Programs Usa
    Afs Intercultural Programs Usa
    Plantation High School

Frequently Asked Questions about Marcelo Guimaraes

What company does Marcelo Guimaraes work for?

Marcelo Guimaraes works for Lagoa Marketing Strategy & Services

What is Marcelo Guimaraes's role at the current company?

Marcelo Guimaraes's current role is Co-founder and Consultant.

What is Marcelo Guimaraes's email address?

Marcelo Guimaraes's email address is mg****@****ail.com

What is Marcelo Guimaraes's direct phone number?

Marcelo Guimaraes's direct phone number is (212) 687*****

What schools did Marcelo Guimaraes attend?

Marcelo Guimaraes attended Alliance Manchester Business School, Chevening Awards, London Business School, Imd, Imd, Imd, Federal University Of Rio De Janeiro, Pontifícia Universidade Católica Do Rio De Janeiro, Afs Intercultural Programs Usa.

What skills is Marcelo Guimaraes known for?

Marcelo Guimaraes has skills like Market Planning, Brand Management, Marketing Strategy, Business Planning, Trade Marketing, Strategy, Marketing Management, Business Strategy, Strategic Planning, Fmcg, Management, Marketing.

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