Marcelo Harfuch Email & Phone Number

Buenos Aires Province, Argentina

• Successful career in business administration, corporate communications, media relations, crisis management, marketing and finance.• Professional career developed in leading U.S. PR agencies and multinational companies based in Latin America. Lived and worked in the U.S. for 8 years.• Responsible for generating new business/clients and negotiation programs.• Effective & dynamic public speaker and presenter with strong communications skills, both verbal and written.• Fully accountable on executive functions based on profit/loss performances.• Educated in business and communications management in Argentina and the United States.• Executive Education: Corporate Communications Teacher• MS in Communications Management Degree. (GPA: 3.6).• Bilingual Spanish/English

Buenos Aires, Argentina

• Creator and Presenter of the Public Relations Executive Program “The Organization and its Publics,” presented at the University of Buenos Aires, BA City Hall and for companies such as BBDO Argentina and YPF Petroleum.• Invited speaker to the course “Marketing to the Latino Consumer” for students in the fields of advertising at UCLA.

Miami/Fort Lauderdale Area

• Conducted media relations & PR strategic plan developments for accounts such as: Nestlé and BMW Motors for the U.S. Hispanic Market and Latin America. Responsible for designing and supervising strategic communication plans ranging from media & community relations, marketing campaigns and special events.• Directed the strategic planning, development and leadership of the entire marketing, advertising and communication functions involving MARCOM plans helping Chivas Regal. Implemented and supervised a totally-renovated image campaign. The communication plans generated an increased of 60% on the Chivas’ brand awareness over the first year of implementation and demonstrated to management levels the effectiveness of strategic PR plans.• New Business Development: Prepared and presented IMC business plans in conjunction with Publicis creative services. Chivas Regal and Florida Lotto were two of the new clients the agency secured through our news business presentations. These clients selected Publicis USA as their agency of record after we competed with other top US agencies nationwide.

Buenos Aires, Argentina Y Saniago De Chile

• Created the Social Responsibility program of the center. • Marketing goals: architected the organization’s first ever customer care and loyalty programs, resulting in major improvements in customer retention and the sale of profitable value-added services incrementing revenues by 40% during the first year of implementation.• Crisis Management: As official spokesperson for the company, among the many situations encountered, one that presented a particularly challenging scenario involved a major accident of three park workers, and the Argentinean press that was present in minutes, had to be effectively dealt with. As a result of a successful crisis management effort the issue was treated only as an industrial accident in the media and Showcenter was cleared of any wrongdoing.

Los Angles, Ca

• Shell Oils, USA: Miembro senior del team a cargo de la concepción y desarrollo del plan de relaciones con la comunidad y media relations con la comunidad Hispana de USA, la cual registró un incremento de más del 30% de opinión pública positiva en dicho mercado.• Event Organizer: A cargo de la organización y supervisón de la conferencia de prensa de Univision-Los Angeles Two Worlds, la cual tuvo la presencia del gobernador de California, Sr. Greg Davis y del presidente de la República de México, Dr. Zedillo.• Desarrollo de Nuevos Negocios: Personalmente aporté Univision KMEX Channel 34 TV como nuevo cliente oficial de la consultora. Univision es la mayor cadena Hispana de TV en los Estados Unidos. Este logro tuvo un impacto directo en nuestra agencia incrementando su facturación en un 35%.

Buenos Aires, Argentina

• Account Executive: Preparation of financial and public statements to be presented to national tax administrations. In charge of assembling Esso consolidated financial statements for the South American region to be reported to company’s headquarters in New Jersey, USA.• Promoted to the Public Affairs Dept. as executive for internal & external corporate communications processes.

Public Accountant

Master Of Science, Public Relations & Communications

Certificated In Marketing & Management, Marketing

Certificate Program In Journalism And Mas Communications, Social Sciences

Certificate Program In Public Relations, Relaciones Públicas/Gestión De Imagen

Contador Público, Administración Y Gestión De Empresas, General

Master Of Science - Ms, Business/Corporate Communications, 3.6