Marcelo Henrique

Marcelo Henrique Email and Phone Number

Business analyst | Product owner (remote) | Analytics | Digital Payments | BI | Loyalty | Product management | Data Products | Growth @ Marketdata
sao paulo, sao paulo, brazil
Marcelo Henrique's Location
Brasília, Federal District, Brazil, Brazil
About Marcelo Henrique

I’m a Brazilian professional with over 8 years of experience in business, projects and product management in the IT remote environment, passionate about creating solutions that impact people.Throughout my career, I’ve worked with IT teams creating business functions, developing and managing products, projects, and managing loyalty/reward programs. In all those functions I have positively impacted a few million customers in some of the greatest bank institutions of Brazil.💼 A few information about the companies I’ve worked in:- Sicoob: with more than 8 million members, Sicoob is among the top 10 financial institutions in Brazil and the second largest cooperative system in the country.- Banco de Brasília: the institutions has the best credit card in Brazil (elected for three years in a row) and its base of clients is near 8 million people. - Marketdata: as part of WPP Group, Marketdata has been in the Brazilian market for 24 years and it is a technology consulting company helping companies, through technology and data, to make the best strategic decisions, maximizing relationships with their customers.🎯 Projects and solutions I am specially proud of:- Co-founded the payment network compliance area at Sicoob: developed a new way of transaction settlement, reducing costs by 20%.- CRM at Banco de Brasília: implemented an internal CRM for credit card business unit which streamlined the service for 4 million cardholders.- Loyalty/ reward program management at Banco de Brasília: enhanced customer retention by 15%, contributing to long-term business growth.It will be an honor to talk to you. Keywords: Requirement gathering | Remote work | Asynchronous communication | Business analysis | Backlog planning | Digital payment | Payment methods | Process modeling | Business intelligence (BI) | Data analysis | Project management | Market research | Strategic planning | Product development | Stakeholder management | SWOT analysis | Documentation | Process mapping | Continuous improvement | Digital transformation | SCRUM | Market analysis | Key Performance Indicators (KPIs).

Marcelo Henrique's Current Company Details
Marketdata

Marketdata

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Business analyst | Product owner (remote) | Analytics | Digital Payments | BI | Loyalty | Product management | Data Products | Growth
sao paulo, sao paulo, brazil
Employees:
464
Marcelo Henrique Work Experience Details
  • Marketdata
    Product Owner
    Marketdata Jan 2024 - Present
    Responsible for developing and improving the client's card products (Caixa Econômica - one of the top five banks in the country). Involved from conception to implementation, creating strategies to meet stakeholder needs, identifying market trends and gaps in the product portfolio, and monitoring product performance through market analysis for continuous improvement.
  • Mov'N Sales & Ads
    Founder
    Mov'N Sales & Ads Nov 2020 - Jul 2024
    Planning and developing digital strategies, leading the customer acquisition process through both online and offline media, with the goal of scaling partner sales within an appropriate CAC, while also building a robust and predictive sales structure.
  • Brbcard
    Loyalty Program Manager (Product Owner)
    Brbcard Oct 2022 - Dec 2023
    Managed BRBCARD loyalty programs (Curtaí, +Mengão) and optimized customer journeys on digital platforms, improving key strategic indicators and ensuring customer retention and acquisition through digital strategies. Also handled support tickets and contributed to campaign development and implementation.
  • Brbcard
    Product Owner
    Brbcard May 2022 - Oct 2022
    Managed projects related to the bank's call center operation, including documentation, requirement analysis and backlog to improve tools and processes and create value for the clients.
  • Sicoob
    Product Owner
    Sicoob Jun 2018 - Dec 2020
    Acted as product owner, creating and managing the backlog of a card brand. Developed products to maximize brand value and comply with regulations published by Bacen (and other institutions related to electronic payment methods) in the brand's business model.
  • Sicoob
    Operations Analyst
    Sicoob Mar 2015 - Jun 2018
    Maintained relationship with client banks, partners, and suppliers, providing operational and administrative support, managing incidents and problems affecting operations, and supporting other company areas regarding business rules for available tools and services.Analysis of fraud cases (chargebacks) and purchase disputes (request and analysis of documents), financial adjustments, proactive calls to customers/associates, and assistance in drafting reports on fraud cases. Support in identifying fraudulent purchase profiles, acting on the blocking of fraudulent merchants, and providing support in the creation and monitoring of anti-fraud rules.

Marcelo Henrique Education Details

Frequently Asked Questions about Marcelo Henrique

What company does Marcelo Henrique work for?

Marcelo Henrique works for Marketdata

What is Marcelo Henrique's role at the current company?

Marcelo Henrique's current role is Business analyst | Product owner (remote) | Analytics | Digital Payments | BI | Loyalty | Product management | Data Products | Growth.

What schools did Marcelo Henrique attend?

Marcelo Henrique attended Uniceub - Centro Universitário De Brasília.

Who are Marcelo Henrique's colleagues?

Marcelo Henrique's colleagues are Mariana Pannuti, Adriele Nogueira, Dana Pranata, Guilherme Rocha De Carvalho, Sabrina Sabrina, Pierre Domi, Nompumelelo Hlongwane.

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