Marcelo J. B. Melo Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo E Região, Brasil

- Led a process/organization/system restructure in the Industrial department, following the SAP implementation, increasing weekly production in 50%- Led a project to build an eletronic factory in Jaraguá do Sul, transfering the whole industrial operation there in August 2022

São Paulo, Brasil

- Managed the rollout of the WEG SAP template to V2COM- Integrated Service Desk, network and other IT backoffice services with the group

São Paulo Area, Brazil

Strategy and management consultant

Olímpia Area, Brazil

- Conducted RFP to select the main consultant company responsible for the project’s execution, supported by the CIO and the global SAP Team- Led project to rollout the global SAP template to the Tereos business units in Brazil, mobilizing over 100 FTEs between employees and consultants- Coordinated multifunctional effort between 5 different areas to create.

Olímpia Area, Brazil

- Was responsible for managing IT in Brazil, reporting to the subsidiary CFO and global CIO- Defined and managed the IT budget, Capex and Opex- Maintained infrastructure and applications service levels, for all Tereos companies in Brazil- Redesigned process to capture, prioritize and execute IT projects, applying Project Management best practices.

São Paulo Area, Brazil

- Implemented BAT’s global Finance Service Center model in Brazil- Recommended and approved the project Business Case, along with a detailed plan that successfully delivered 13 project ‘workstreams’ between March 2010 and March 2012- Led funcional team of 3, plus part-time consultants, throughout the project lifecycle- Represented Souza Cruz in global.

São Paulo Area, Brazil

- Reporting to the Global Project Manager, was responsible for planning and control in the most important IT project globally at BAT, an initiative to develop and deploy a global CRM - Customer Relationship Management - system- Recommended and approved, supported by a global multifunctional team, the detailed project plan, as well as opening and closing.

Rio De Janeiro Area, Brazil

- Reporting to the Latin America Project Manager, was the technical responsible of a regional effort to consolidate SAP instances and finance/supply chain business processes in the region- Led a team of 14 BAT employees in the areas of infrastructure, SAP access control and Application Development. Managed 3rd-party consultants and service providers.

Rio De Janeiro Area, Brazil

- Reporting to the CIO, led a team of 17 IT professionals at Souza Cruz, the 5th largest privately-owned company in Brazil and one of the 3 leading BAT subsidiaries worldwide- Responsible for giving medium and long-term technology direction to Souza Cruz, devised roadmaps and ‘white papers’ for emergent technologies such as “Thin Client”, Wireless LAN.

São Paulo Area, Brazil

- Reporting to P&G Brasil´s CIO, was responsible for all Electronic Commerce projects and operations, increasing sales productivity by 25% over a 2 years´ period. Key projects were the development of a B2B Customer Portal and the expansion of electronic order acquisition through EDI, VMI and the Web- Upgraded SAP in Brazil at a total cost of USD 2 million.

Recife Area, Brazil

Managed 2 sales districts in Brazil, implemented multi-functional teams with key accounts in R.Janeiro and Recife

São Paulo, Brasil

Sales Technology consolidated all technology projects within the commercial department, such as:- Sales (Order Acquisition/Entry) automation- BI implementation and sales reporting standardization- SAP R/3 customization

São Paulo, Brasil

- Sales Training, Recruiting and Development Manager Brazil (Jan/95 - Mar/96)- Trade Marketing Manager Brazil (Apr/93 - Dec/94)- Area Manager NE, implemented the first exclusive distributor in P&G Brazil (Jan/92 – Mar/93) - Sales Representative in Monterrey, Mexico (Oct/90 – Dec/91)