Marcelo Lapertosa Barroso Email & Phone Number

Milan, Lombardy, Italy

Ensure that Sandvik Coromant pricing strategies are implemented and executed within South-West Europe Sales Area (SASWE). Main responsibilities:- Execute profitable pricing strategies and optimal discount management in close cooperation with Sales and Marketing organization and Finance;- Develop and drive pricing tactics in the designated markets based on strategic plans, financial objectives and business impact;- Manage local pricing team in Sales area, establish a common way of working and processes, do a continuous performance management activity and grow the people's competences;- Act as a process owner for price planning in the designated sales area, develop and implement price and discount policies in alignment with global guidelines;- Provide price analysis, discount recommendations, identify price leakages and work on corrective actions together with Sales organization;- Actively participate or lead global price-related projects and initiatives within global Pricing functions;- Provide ROI analysis and accurate insights for decision-making on price for business deals.

- Develop effective pricing strategies for the assigned offer portfolio and services in close cooperation with key stakeholders in Offer Management, Sales, Supply following the global processes and ensuring the profitable growth of the portfolio and consistency of price positioning within Total offer- Setting the prices and discount recommendations for the offer, as well as to follow up on execution and involve key stakeholders into decision-making and corrective actions around tactics - Provide full operation, pricing, profitability and ROI analysis, control, as well as support the development of business cases for new assortment and portfolios from pricing and business profitability perspective- Develop price logics, implement and revise price positioning and structural changes within the assigned portfolio during planned price revisions, product development, offer introductions and phase outs, including both Standard and Customized assortment and related services- Ensure the quality of prices and price-related elements for the offer, products and associated services set and transmitted in the price system, into price lists, and in supporting and guiding materials delivered to key stakeholders and organization- Develop pricing strategies and logics for Customized assortment families in close collaboration with key stakeholders and secure prices quality and availability in the quotation tools and systems to ensure good coverage of our offer- Do competitive analysis around pricing of the assigned portfolio, consolidating competitors' pricing information and activities, as well as monitor and follow up the market trends, benchmarking to ensure strategies are effective- Actively participate in creation and revision of strategic pricing policies and efficient internal and cross-functional price-related processes to secure proper execution and operation- Properly document pricing strategies, models and logics for internal and external use

São Paulo, Brazil

Develop and manage implementation of pricing initiatives across Latin America region, improving business profitability:Pricing Strategy- Deployment of commercial policies (discount tiers for channels and products)- Management and tracking of sales campaign- Creation and revision of annual rebate policy- Setting of pricing goals and strategic actions to support company's annual planPrice Intelligence- Pricing positioning for new products- Control of discounts given- Demand-Curve and price regression elaboration- Sales efficiency analysis (Price elasticity)- Intercompany transfer price settingPrice Structure- List price management- Monthly profitability tracking (channels and product line)- Price Management for bidding processes- Price incentive policy for sales staff- Mapping of competitors’ price

Belo Horizonte Area, Brazil

- Elaborate profitability and economic viability analysis for major deals to the whole company within a global scope considering project expected life-time and its forecasted revenue;- Accountable for monthly reporting on major opportunities performance;- Support all Sales Areas in elaborating deal proposals and preparing business case, evaluating the optimal discount/profit ratio possible.

Belo Horizonte/Mg

- Responsible for maintaining the company's pricing policy;- Pricing analysis for the Brazil's market area;- Market Area pricing list process driver/facilitator;- Market Area pricing list management and maintenance;- Impact analysis by customer;- Support the sales area with data to improve sales efficiency;- Revenue Analysis;- Contract proposal analysis and elaboration.

Belo Horizonte/Mg

- Responsible for maintaining the company's pricing policy;- Pricing analysis for the Americas market areas (South and North Americas);- Market Area pricing list process driver/facilitator in the Americas regions;- Market Area pricing list management and maintenance;- Impact analysis by customer;- Conduct price audits in the regions.

Belo Horizonte/Mg

- Responsible for all strategic stock performance in comparison with agreed targets in the region;- Facilitate communication between Technical Support Teams and Sales;- Accountable to ensure strategic stocking targets and guidelines are being followed within all area inventory management groups according to process and established level of authority;- Helps to build competence and holistic understanding on strategic stock requirements and their business impact;- Ensures compliance with financial limits of authority rules;- Accountable to manage system parameters and settings for strategic stocks (ROP, ROQ, A/M, buyer code etc.);- Accountable to manage system parameters and settings for strategic stocks as it relates to a stockroom opening or closing;- Responsible to follow up with strategic stock request originator regarding performance or re-evaluation;- Supports overall project team and any project needs as needed;

Belo Horizonte E Região, Brasil

- Coordinates reverse logistics process in South America Market Area to return from regional stockrooms back to global distribution centers;- Follow-up of stocking and exporting process; - Responsible for crediting local area for returned goods- Coordinates supply from each country’s main stockroom to each branch in the region.

Belo Horizonte Area, Brazil

- Coordinates with Global Pricing organization;- Responsible for maintaining the company's pricing policy;- Pricing analysis for the South America market area;- Market Area pricing list process driver/facilitator in the South America region;- Market Area pricing list management and maintenance;- Impact analysis by customer;- Conduct price audits in the region.

Belo Horizonte Area, Brazil

- Items set-up in system and tariff coding (NCM)- Stock movement control- Item update in system- Imports follow-up- Costing update and negotiating with international suppliers

Post-Graduate Degree, Specialization In Management With Emphasis In Finance

Bachelor, Business

Technical, Business Administration And Management, General