Head Of Omnichannel Engagement
Current
Jun 2024 - Present
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Marcelo Martins Email & Phone Number
Head of Digital & Omnichannel at Roche Pharmaceutical
at
Roche
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
Head of Digital & Omnichannel at Roche Pharmaceutical
Location
São Paulo, São Paulo, Brazil
Company size
Who is Marcelo Martins? Overview
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Quick answer
Marcelo Martins is listed as Head of Digital & Omnichannel at Roche Pharmaceutical at Roche, a company with 90641 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcelo Martins.
Marcelo Martins previously worked as Head of Omnichannel Engagement at Roche and Digital Chapter Lead | Head of Digital at Roche. Marcelo Martins holds Professor Espm In Company, Digital Marketing from Espm Escola Superior De Propaganda E Marketing.
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Roche
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Profile bio
About Marcelo Martins
Experienced in multinational companies acting in several markets of consumer goods; possess a wide knowledge in Digital Marketing, Trade Marketing, Direct Marketing, Relationship Marketing and Communication. Have solid experience in development of strategies, positioning, integrating communication plans, and in direct action innovation projects.Believe in the constant search for new, creative and practical business solutions, while aggregating a collaborative attitude. Have a transcendent ability to deal with people focused on results. Adjust and adapt quickly to new environments and have lived abroad, am considered to be organized and responsible.Digital Marketing - HypermarcasDigital Marketing - Bayer HealthcareRelationship Marketing - Bayer HealthcareDirect Marketing - PolishopSales - Johnson & JohnsonTrade Marketing - Johnson & Johnson
Current workplace
Marcelo Martins's current company
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Roche
15 roles
Marcelo Martins work experience
A career timeline built from the work history available for this profile.
Digital Chapter Lead | Head Of Digital
Gestão: 1 Gerente de Digital, 2 Coordenadores, 3 Analistas e 2 Estagiários. Report para Direção Executiva. Liderança do Chapter de Digital da Roche Brasil, uma das mais longevas e tradicionais áreas de Marketing Digital do Brasil, referência no mercado digital farmacêutico.
Jul 2021 - Jul 2024
Gerente De Digital & Multichannel Marketing Pleno
Gestão de 1 Coordenador, 3 Analistas e 1 Estagiário-Criação, estruturação e implementação da área de Digital & Multichannel na Daiichi Sankyo Brasil. -Criação do Programa de Aceleração Digital DSBR para Transformação Cultural do board e liderança no uso do Digital como alavanca de negócio dentro da organização. - Gerenciamento e concepção das estratégias.
May 2020 - Jul 2021
Full Digital & Multichannel And Corporate Communication Manager
-Responsible for the Daiichi Sankyo's Digital Transformation process.-Creation of the DSBR Digital Acceleration Program - Design Sprint, IAB and Digital Pill (Startups)-Development of Continuing Education Medical Platforms.-Disease Awareness Campaigns for Cardiology, Psychiatry, Oncology and Rare Diseases products.-Brand Awareness campaigns for OTC.
Jul 2019 - May 2020
Professor De Marketing Digital - Educação Executiva
Professor de Marketing Digital e Transformação Digital para a divisão de Educação Executiva, In Company e Consulting da ESPM11/2016 - Abbot - Marketing Digital Consumer Pharma06/2020 - Aché - Programa Digital Skincare Studio Aché Derma10/2020 - Cellera Pharma - Projeto Digital Sprint Road02/2021 - Aché - Digital Pills06/2021 - Aché - A excelência na.
Nov 2016 - Jun 2021
Digital Marketing Manager
Management of the Digital Marketing team of Hypera Pharma, largest advertiser in the Brazilian market in 2017 (R$1.5B). I was responsible for the digital marketing, media and web development team. I lead a team composed of 24 people being: 3 coordinators, 18 analysts, 2 trainees and 1 apprentice. Report directly to the company's Executive Board. -Direct.
Jun 2018 - Jul 2019
Digital Marketing Innovation Coordinator
- Responsible for the Digital Transformation Process within the company. I was responsible for the three business divisions of the company (OTC, Generics and Prescription), regarding Digital Innovation. Projects related to e-commerce, virtual / mixed reality, chatbots, wearable devices, augmented reality, IoT and partnerships with startups.- Project.
Sep 2017 - Jun 2018
Digital Marketing Coordinator Consumer Healthcare
- Responsible for the Digital Marketing strategy of the entire Hypera Consumer Healthcare Division for the following brands: Benegrip, Benegrip Multi, Coristina D, Epocler, Engov, Estomazila, Apracur, Biotonico, Doril Migraine, Tamarine, Merthiolate, Lactopurga, Maracugina, Vitasay Stress and Atroveran.Report to Division Board. + 20M budget management.
Jul 2016 - Sep 2017
Junior Digital Marketing Coordinator
- Digital Marketing Startup creation in the Pharma division of Hypermarcas- Planning of digital activities according to the marketing strategy. Online presence creation for several brands.- Digital Marketing culture dissemination within the company and KPIs creation for the campaigns.- Coordination of the campaign "Doralgina´s Prank – Dating vs Whatsapp"..
Aug 2014 - Jul 2016
Full Relationship Web Marketing Analyst
- Consultancy and project management for web Bayer products;- Focal point at website administration and digital campaign development- Opportunity prospection in social media;- Developed cultural contests, info graphics and web videos- Analytics report analysis, sponsored link campaigns and Google Ads;- Organization of “Innovation Workshop - Bayer Social.
Jul 2013 - Aug 2014
Full E-Marketing Analyst
- Consultancy and project management for web Bayer products;- Focal point at website administration and digital campaign development- Opportunity prospection in social media;- Developed cultural contests, info graphics and web videos- Analytics report analysis, sponsored link campaigns and Google Ads;- Organization of “Innovation Workshop - Bayer Social.
Aug 2012 - Jul 2013
Junior Relationship Marketing Analyst
- Relationship Program management “Bayer para Você” (Bayer for you); - Service quality improvement: customer services, card sending and auto-adherence;- Developed new ideas for gifts and promotional materials from the beginning to the end of the process;- Opportunity prospection for customer loyalty websites, SMS and retention;- Relationship project tab.
Sep 2011 - Aug 2012
Junior Marketing Analyst
- Activities related to positioning and direct marketing actions for innovative products (As seen on TV); - Concept definition and briefing preparation for advertising campaigns and DRTV; - Communication approval for magazines, packages, TV, promotional materials and internet;- Products presentation and communication concepts for all channels; - Product.
Jul 2010 - Apr 2011
Intern Of Intelligence And Sales Operations
- Activities involving the planning and company’s sales target definition by means of the S&OP process; - Synergy in Marketing, Supply Chain and Sales areas.- Responsible for the process of product quota and management reports preparation;- Quota balance analysis for Business Units, product stock at DC and invoicing follow-up;- Vast experience in the use.
Jul 2009 - Jul 2010
Corporative Trade Marketing Intern
- Promotion material process management, point of sales and distribution;- Promotion development participation for 2009 Beijing Olympic Games- Responsible for controlling the budget of Freight and Storage for PSM of J&J brands;- Freight and budget controlling and storage responsibility for J&J brand PSM - Daily control and inventory optimization for.
Aug 2008 - Jul 2009
Team & coworkers
Colleagues at Roche
Other employees you can reach at roche.com. View company contacts for 90641 employees →
JB
Jürgen Boelter
Colleague at RocheGreater Hamburg Area, Germany
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LM
Luciana Medeot
Colleague at RocheBuenos Aires, Buenos Aires Province, Argentina, Argentina
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LA
Laura Andrea Pérez Lozano
Colleague at RocheBogota, D.C., Capital District, Colombia, Colombia
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GM
Golam Mahbub
Colleague at RocheGuayaquil, Guayas, Ecuador, Ecuador
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RB
Richard Burrahm
Colleague at RocheSalt Lake City Metropolitan Area, United States
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OS
Olesya Semivrazhskaya
Colleague at RocheSuhr, Aargau, Switzerland, Switzerland
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KD
Kishore Deb
Colleague at RocheMannheim, Baden-Württemberg, Germany, Germany
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MA
Mohamed Amine Tobi
Colleague at RocheMorocco, Morocco
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RJ
Rahul Jain
Colleague at RochePune, Maharashtra, India, India
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RB
Rafał Bera
Colleague at RochePoland, Poland
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Jürgen Boelter
Colleague at RocheGreater Hamburg Area, Germany
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LM
Luciana Medeot
Colleague at RocheBuenos Aires, Buenos Aires Province, Argentina, Argentina
View →
LA
Laura Andrea Pérez Lozano
Colleague at RocheBogota, D.C., Capital District, Colombia, Colombia
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GM
Golam Mahbub
Colleague at RocheGuayaquil, Guayas, Ecuador, Ecuador
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RB
Richard Burrahm
Colleague at RocheSalt Lake City Metropolitan Area, United States
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OS
Olesya Semivrazhskaya
Colleague at RocheSuhr, Aargau, Switzerland, Switzerland
View →
KD
Kishore Deb
Colleague at RocheMannheim, Baden-Württemberg, Germany, Germany
View →
MA
Mohamed Amine Tobi
Colleague at RocheMorocco, Morocco
View →
RJ
Rahul Jain
Colleague at RochePune, Maharashtra, India, India
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RB
Rafał Bera
Colleague at RochePoland, Poland
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4 education records
Marcelo Martins education
Professor Espm In Company, Digital Marketing
Master Of Business Administration (Mba), Market Strategic Management Focusing On Trade Marketing
Extension, Marketing
Bachelor'S Degree, Advertising And Publicity Focusing On Marketing
FAQ
Frequently asked questions about Marcelo Martins
Quick answers generated from the profile data available on this page.
What company does Marcelo Martins work for?
Marcelo Martins works for Roche.
What is Marcelo Martins's role at Roche?
Marcelo Martins is listed as Head of Digital & Omnichannel at Roche Pharmaceutical at Roche.
Where is Marcelo Martins based?
Marcelo Martins is based in São Paulo, São Paulo, Brazil while working with Roche.
What companies has Marcelo Martins worked for?
Marcelo Martins has worked for Roche, Daiichi Sankyo Brasil Ltda, Espm Escola Superior De Propaganda E Marketing, Hypera, and Hypermarcas S/A.
Who are Marcelo Martins's colleagues at Roche?
Marcelo Martins's colleagues at Roche include Jürgen Boelter, Luciana Medeot, Laura Andrea Pérez Lozano, Golam Mahbub, and Richard Burrahm.
How can I contact Marcelo Martins?
You can use AeroLeads to view verified contact signals for Marcelo Martins at Roche, including work email, phone, and LinkedIn data when available.
What schools did Marcelo Martins attend?
Marcelo Martins holds Professor Espm In Company, Digital Marketing from Espm Escola Superior De Propaganda E Marketing.
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