Marcelo Martins Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

Gestão: 1 Gerente de Digital, 2 Coordenadores, 3 Analistas e 2 Estagiários. Report para Direção Executiva. Liderança do Chapter de Digital da Roche Brasil, uma das mais longevas e tradicionais áreas de Marketing Digital do Brasil, referência no mercado digital farmacêutico.

São Paulo, Brazil

Gestão de 1 Coordenador, 3 Analistas e 1 Estagiário-Criação, estruturação e implementação da área de Digital & Multichannel na Daiichi Sankyo Brasil. -Criação do Programa de Aceleração Digital DSBR para Transformação Cultural do board e liderança no uso do Digital como alavanca de negócio dentro da organização. - Gerenciamento e concepção das estratégias de Marketing Digital, Inbound Marketing, criação de jornada junto às agências de performance e planos de Digital mensuráveis através de relatórios de análise de mercado (potencial médico cat 1,2,3)- Interface com diferentes áreas do negócio (Inteligência de Mercado, Eventos, Produtividade, Marketing, Vendas e TI) na gestão de KPI´s, analise da performance e criação de indicadores através de dashboards de diferentes plataformas (Google Analytics, Stilingue, RD Station e Power BI);- Implementação de novas ferramentas de Visitação Remota e tecnologias com foco em omnichannel para conectar diferentes jornadas envolvendo HCP e força de vendas- Aplicação de conceitos das estratégias digitais ao negócio: Mídia Digital, SEO, SEM, Websites, Content Marketing, Branded Content, Inbound Marketing, Portais de Conteúdo, Blogs, Influencer Marketing, Monitoramento, Newsletter/E-mail Marketing, Landing Pages, e-commerce, Analytics e Social Media.

São Paulo, São Paulo, Brazil

-Responsible for the Daiichi Sankyo's Digital Transformation process.-Creation of the DSBR Digital Acceleration Program - Design Sprint, IAB and Digital Pill (Startups)-Development of Continuing Education Medical Platforms.-Disease Awareness Campaigns for Cardiology, Psychiatry, Oncology and Rare Diseases products.-Brand Awareness campaigns for OTC products (Hirudoid and Euflexxa).- Remote Visit Project, Virtual MSL and Multichannel Tools for Sales Force-Creation of Institutional Corporate Communication Strategy (Internal and External Channels).-Monitoring via Artificial Intelligence to generate insights for Marketing, Customer Service and Crisis Management.MANAGEMENT: 1 Sr. Digital Marketing Analyst, 1 Sr. Corporate Communication Analyst

São Paulo, Brazil

Professor de Marketing Digital e Transformação Digital para a divisão de Educação Executiva, In Company e Consulting da ESPM11/2016 - Abbot - Marketing Digital Consumer Pharma06/2020 - Aché - Programa Digital Skincare Studio Aché Derma10/2020 - Cellera Pharma - Projeto Digital Sprint Road02/2021 - Aché - Digital Pills06/2021 - Aché - A excelência na relação com o paciente e o que muda com a pandemia.

São Paulo, São Paulo, Brazil

Management of the Digital Marketing team of Hypera Pharma, largest advertiser in the Brazilian market in 2017 (R$1.5B). I was responsible for the digital marketing, media and web development team. I lead a team composed of 24 people being: 3 coordinators, 18 analysts, 2 trainees and 1 apprentice. Report directly to the company's Executive Board. -Direct JBP negotiation with Facebook and Google Inc.- Implementation of a new Communication Planning process for the company using the Design Thinking approach.- Management of a young and dynamic multidisciplinary team.- Digital Marketing Budget and interface with the company board.- Optimization of investment and project management within the area.

São Paulo Area, Brazil

- Responsible for the Digital Transformation Process within the company. I was responsible for the three business divisions of the company (OTC, Generics and Prescription), regarding Digital Innovation. Projects related to e-commerce, virtual / mixed reality, chatbots, wearable devices, augmented reality, IoT and partnerships with startups.- Project Leadership: Augmented Reality for Coristina 3D Factor Packaging, Digital POS and Colflex Dash Button Pharma.- Enrichment of the online purchase journey at CVS Brazil e-commerce.

São Paulo, São Paulo, Brazil

- Responsible for the Digital Marketing strategy of the entire Hypera Consumer Healthcare Division for the following brands: Benegrip, Benegrip Multi, Coristina D, Epocler, Engov, Estomazila, Apracur, Biotonico, Doril Migraine, Tamarine, Merthiolate, Lactopurga, Maracugina, Vitasay Stress and Atroveran.Report to Division Board. + 20M budget management.

São Paulo, São Paulo, Brazil

- Digital Marketing Startup creation in the Pharma division of Hypermarcas- Planning of digital activities according to the marketing strategy. Online presence creation for several brands.- Digital Marketing culture dissemination within the company and KPIs creation for the campaigns.- Coordination of the campaign "Doralgina´s Prank – Dating vs Whatsapp". Over 19MM of views on Facebook, + 300K likes, + 200K shares and + 70k comments and 3MM views on Youtube.- Engagement of Doralgina´s Prank: + 300K likes, + 200K shares and + 70k comments in less than a week.- Coordination of “Secret Santa´s Prank” campaign. Over 13MM of views, + 75K likes, + 30K shares and + 7k comment and over 2.6mm of views on Youtube.- Historical brand recall in a survey conducted by Google (93%) for the “Doralgina´s Prank” campaign.- Coordination of the "Chega de Sofrência" campaign. Over 1.8MM views on Youtube and + 5.6MM on Facebook with + 27k likes, + 1.8k comments and + 14k shares.- Coordination of the campaign: "Headaches of the digital era". Over 1MM views on Youtube. This campaign were elected Youtube Ads Leaderboard by Google.- Coordination of projects in web, mobile, e-learning, social media with partner agencies.- Definition of the annual budget for achievements and maintenance of digital actions- Briefing and debriefing with digital agencies, content producers and mobile agencies.- Content portals management focused on SEO (organic search in search engines) and also paid search (sponsored links).- Institutional films creation and videos for pharmacy clerks on Youtube: "Inside Pharmacy Show".- E-learning project management in partnership with SENAC to pharmacy clerks called "Neo Química University"- Internal marketing actions in office, sales convention and company parties for dissemination of online campaigns- PR actions: articles and notes for media vehicles.- Trend Anticipation: Doralgina was the first branded medicine using Buzzfeed as native advertising platform

São Paulo E Região, Brasil

- Consultancy and project management for web Bayer products;- Focal point at website administration and digital campaign development- Opportunity prospection in social media;- Developed cultural contests, info graphics and web videos- Analytics report analysis, sponsored link campaigns and Google Ads;- Organization of “Innovation Workshop - Bayer Social Media 2012”- Organization of “Innovation Workshop – Consumer Centric 2013”- Website knowledge and technical optimization for search tools (SEO)- Newsletter e-mail tab for online relationship configuration - Policy elaboration involvement in the use of social media at Bayer- Content management for websites and on-line media campaigns. - Analysis of on-line metrics and data, focused on results and website navigability.- Proposal evaluation from agencies, follow-ups and validation for tactical planning- Wireframe approval, layout, homologation and IT packs publication.

São Paulo E Região, Brasil

- Consultancy and project management for web Bayer products;- Focal point at website administration and digital campaign development- Opportunity prospection in social media;- Developed cultural contests, info graphics and web videos- Analytics report analysis, sponsored link campaigns and Google Ads;- Organization of “Innovation Workshop - Bayer Social Media 2012”- Organization of “Innovation Workshop – Consumer Centric 2013”- Website knowledge and technical optimization for search tools (SEO)- Newsletter e-mail tab for online relationship scheme - Policy elaboration involvement in the use of social media at Bayer- Content management for websites and on-line media campaigns. - Analysis of on-line metrics and data, focused on results and website navigability.- Proposal evaluation from agencies, follow-ups and validation for tactical plan - Wireframe approval, layout, homologation and IT packs publication.

São Paulo E Região, Brasil

- Relationship Program management “Bayer para Você” (Bayer for you); - Service quality improvement: customer services, card sending and auto-adherence;- Developed new ideas for gifts and promotional materials from the beginning to the end of the process;- Opportunity prospection for customer loyalty websites, SMS and retention;- Relationship project tab for a worldwide Bayer launch (Xarelto); - BI report analysis for a strategic decision making regarding products program;- Meeting reports and presentations for managers and members of the board of directors member;- Elaboration and tabulation of the program cost spreadsheet.

São Paulo E Região, Brasil

- Activities related to positioning and direct marketing actions for innovative products (As seen on TV); - Concept definition and briefing preparation for advertising campaigns and DRTV; - Communication approval for magazines, packages, TV, promotional materials and internet;- Products presentation and communication concepts for all channels; - Product lifecycle follow up by means of specific actions for each channel;- Involved areas: Trade, Internet, Training, Media, Design, Production and Product Management.

São Paulo E Região, Brasil

- Activities involving the planning and company’s sales target definition by means of the S&OP process; - Synergy in Marketing, Supply Chain and Sales areas.- Responsible for the process of product quota and management reports preparation;- Quota balance analysis for Business Units, product stock at DC and invoicing follow-up;- Vast experience in the use of sales planning tools.

São Paulo E Região, Brasil

- Promotion material process management, point of sales and distribution;- Promotion development participation for 2009 Beijing Olympic Games- Responsible for controlling the budget of Freight and Storage for PSM of J&J brands;- Freight and budget controlling and storage responsibility for J&J brand PSM - Daily control and inventory optimization for promotional materials in the logistic operator; - Direct contact with advertising agencies and PSM suppliers; - Responsible for producing the company’s products catalog (printed and online) and sales team distribution; - Periodic participation in the implementation field activities for the point of sales and materials tools.

Professor Espm In Company, Digital Marketing

Professor de Marketing Digital e Transformação Digital para a divisão de Educação Executiva, In Company e Consulting da ESPM 11/2016.

Master Of Business Administration (Mba), Market Strategic Management Focusing On Trade Marketing

Activities and Societies: Marketing, Fator Humano nas Organizações, Gestão Financeira, Gestão de Operações, Branding, Marketing de.

Extension, Marketing

- The Power of Brand: Brand Management, UCLA Extension, Los Angeles (07/2011 – 08/2011) - Integrated Marketing Communications, UCLA.

Bachelor'S Degree, Advertising And Publicity Focusing On Marketing

Activities and Societies: DACAM