Marcelo Mason

Marcelo Mason Email and Phone Number

Director of Strategy, Marketing and Communications @ DEINK BRASIL - Inovação em Reciclagem
São Paulo, SP, BR
Marcelo Mason's Location
São Paulo, Brazil, Brazil
Marcelo Mason's Contact Details

Marcelo Mason personal email

About Marcelo Mason

I am the Sustainability, Marketing & Strategic Planning Executive Director at DEINK BRASIL, a leading company in recycling innovation and circular economy solutions. Results-oriented professional with a progressive career trajectory in industry and service sectors and extensive knowledge in the packaging and recycling materials markets, as well as in the sustainability business.Dynamic and results-driven marketing executive with over 15 years of experience in product marketing, innovation and brand management within the consumer goods industry. Proven track record in developing and executing strategic marketing plans, leveraging market insights, and fostering cross-functional collaboration to achieve business objectives. Strong analytical skills combined with a creative approach to problem-solving and innovation. Expertise in structuring and managing marketing departments, with a track record of implementing short and medium-term campaigns aimed at revenue growth, increased market share, brand positioning, driving market share growth, launching successful product lines, and leading high-performing teams across Latin America.Leadership in developing and implementing sustainability strategies as well as circularity and decarbonization goals.Implementation and dissemination of ESG strategies, including employee manuals, code of ethical conduct, and compliance hotline.Participation in defining and managing the annual budget for ESG, Sustainability, and Marketing departments.My core competencies include sustainability management, ESG risk and opportunity assessment, stakeholder engagement, commercial, marketing leadership, and supply chain development. I am also a board member and communication leader of the Rede pela Circularidade do Plástico, a network that promotes plastic circularity and collaboration among different sectors. I hold an MBA from FGV and a certification in ESG Risks and Opportunities from The Wharton School. My mission is to leverage my expertise and passion for sustainability, ESG, marketing and communications to drive innovation and transformation in the industry, service and beyond.

Marcelo Mason's Current Company Details
DEINK BRASIL - Inovação em Reciclagem

Deink Brasil - Inovação Em Reciclagem

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Director of Strategy, Marketing and Communications
São Paulo, SP, BR
Employees:
28
Marcelo Mason Work Experience Details
  • Deink Brasil - Inovação Em Reciclagem
    Director Of Strategy, Marketing And Communications
    Deink Brasil - Inovação Em Reciclagem
    São Paulo, Sp, Br
  • Deink Brasil - Inovação Em Reciclagem
    Diretor De Marketing E Desenvolvimento Corporativo
    Deink Brasil - Inovação Em Reciclagem Jul 2020 - Present
    Itupeva, São Paulo, Brasil
    o Participação na startup da empresa onde sou responsável pelo comercial, marketing e a comunicação para divulgar a marca ao mercado e sendo a interface com os clientes.o Responsável pela execução e acompanhamento da validação dos projetos comerciais junto à brand owners, médios e pequenos clientes, desde a criação até a homologação dos produtos e o acompanhamento do ramp-up do uso das resinas.o Responsável pela homologação da empresa junto as normas internacionais e padrões americanos e europeus.o Implantação da metodologia de análise de ciclo de vida dos produtos (ACV), com o intuito de reduzir as emissões de GEE.o Implantação e divulgação das estratégias de ESG envolvendo manuais do funcionário, código de conduta ética e canal.o Representante da empresa na Rede pela Circularidade do Plástico e participação em fóruns e Associações como: ABRE, ABIPLAST, ABIEF e junto ao governo.o Responsável pela gestão e execução de projetos de Sustentabilidade junto aos clientes, estruturando toda a cadeia de PCR, capacitando catadores, cooperativas e gestores de resíduos, além de logística reversa e vínculo com a equipe industrial.
  • Rede Pela Circularidade Do Plástico
    Membro Do Conselho E Governança
    Rede Pela Circularidade Do Plástico Jun 2018 - Present
  • Epema
    Head De Marketing, Sustentabilidade & Esg
    Epema Jul 2020 - Jul 2022
    Araraquara, São Paulo, Brasil
  • Greco E Guerreiro
    Head De Marketing & Sustentabilidade
    Greco E Guerreiro Mar 2018 - Jul 2022
    Morungaba
  • Greco E Guerreiro
    Comercial
    Greco E Guerreiro Nov 2011 - Jul 2020
    Morungaba, Sao Paulo, Brazil
  • Jigocity
    Marketing & Sales Vp Latam
    Jigocity Dec 2010 - Nov 2011
    Brazil
  • Unigel
    Sr Business Development Manager
    Unigel Dec 2007 - Dec 2008
  • Fortymil
    Diretor Comercial
    Fortymil Jan 2002 - Jan 2007
  • Fortymil
    Diretor Administrativo
    Fortymil Jan 2000 - Dec 2001
  • Fortymil
    Gerente De Finanças
    Fortymil Jan 1997 - Dec 1999
  • Tenenge – Técnica Nacional De Engenharia S.A.
    Assistente Financeiro
    Tenenge – Técnica Nacional De Engenharia S.A. Jan 1994 - Dec 1996
  • Tenenge – Técnica Nacional De Engenharia S.A.
    Trainee
    Tenenge – Técnica Nacional De Engenharia S.A. Aug 1993 - Jan 1994

Marcelo Mason Skills

Start Ups Business Strategy Brand Development Business Development Sales Management Market Research Strategic Planning Management E Commerce Media Planning Marketing Strategy Online Marketing Online Advertising Market Planning Mobile Marketing Web Design Corporate Finance Budgets Seo Entrepreneurship Social Networking Project Planning Sales Social Media Marketing Marketing Analysis Digital Marketing Business Planning Email Marketing Social Media Negotiation Strategy Marketing Management Marketing Social New Business Development Erp Marketing Communications Product Development Digital Media Marketing Digital Publicidade Online Business Management Competitive Analysis Sem

Marcelo Mason Education Details

Frequently Asked Questions about Marcelo Mason

What company does Marcelo Mason work for?

Marcelo Mason works for Deink Brasil - Inovação Em Reciclagem

What is Marcelo Mason's role at the current company?

Marcelo Mason's current role is Director of Strategy, Marketing and Communications.

What is Marcelo Mason's email address?

Marcelo Mason's email address is ma****@****.com.br

What schools did Marcelo Mason attend?

Marcelo Mason attended The Wharton School, The Wharton School, Espm Escola Superior De Propaganda E Marketing, Fundação Getulio Vargas / Fgv, Fundação Armando Alvares Penteado, Colegio Dante Alighieri.

What skills is Marcelo Mason known for?

Marcelo Mason has skills like Start Ups, Business Strategy, Brand Development, Business Development, Sales Management, Market Research, Strategic Planning, Management, E Commerce, Media Planning, Marketing Strategy, Online Marketing.

Who are Marcelo Mason's colleagues?

Marcelo Mason's colleagues are Cristiana Conceição Dos Santos, Fabio Nogueira, Douglas O., Ademir Mariano Da Paz, Gustave Jonas, Wesley Santos Rodrigues, Márcio Rogério.

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