Marcelo Mason Email & Phone Number

I am the Sustainability, Marketing & Strategic Planning Executive Director at DEINK BRASIL, a leading company in recycling innovation and circular economy solutions. Results-oriented professional with a progressive career trajectory in industry and service sectors and extensive knowledge in the packaging and recycling materials markets, as well as in the sustainability business.Dynamic and results-driven marketing executive with over 15 years of experience in product marketing, innovation and brand management within the consumer goods industry. Proven track record in developing and executing strategic marketing plans, leveraging market insights, and fostering cross-functional collaboration to achieve business objectives. Strong analytical skills combined with a creative approach to problem-solving and innovation. Expertise in structuring and managing marketing departments, with a track record of implementing short and medium-term campaigns aimed at revenue growth, increased market share, brand positioning, driving market share growth, launching successful product lines, and leading high-performing teams across Latin America.Leadership in developing and implementing sustainability strategies as well as circularity and decarbonization goals.Implementation and dissemination of ESG strategies, including employee manuals, code of ethical conduct, and compliance hotline.Participation in defining and managing the annual budget for ESG, Sustainability, and Marketing departments.My core competencies include sustainability management, ESG risk and opportunity assessment, stakeholder engagement, commercial, marketing leadership, and supply chain development. I am also a board member and communication leader of the Rede pela Circularidade do Plástico, a network that promotes plastic circularity and collaboration among different sectors. I hold an MBA from FGV and a certification in ESG Risks and Opportunities from The Wharton School. My mission is to leverage my expertise and passion for sustainability, ESG, marketing and communications to drive innovation and transformation in the industry, service and beyond.

Listed skills include Start Ups, Business Strategy, Brand Development, Business Development, and 40 others.