Marcelo Matias Email & Phone Number

Sales Specialist | Multichannel Strategies and Sales Process Automation for Scalability and High PerformanceWith over 30 years of experience in developing and leading integrated sales strategies, I am driven to turn challenges into growth opportunities. Currently, I lead the expansion area at Victoria Maxx, a reference company in the cosmetics outsourcing sector, where I am focused on elevating our market position to a global level.My expertise lies in driving sustainable growth through highly optimized Inbound and Outbound Sales strategies, generating qualified leads, increasing conversion rates, and shortening the sales cycle. I have extensive experience in marketing and sales automation, focusing on the integration of platforms such as HubSpot and RD Station to maximize sales funnel efficiency.Key Differentiators: • Sales Leadership: Management and development of high-performance teams, focused on results and aggressive growth targets.• Automation and Tool Integration: Implementation of automated solutions that lead to increased operational efficiency, lead conversion, and customer retention.• Multichannel Strategies: I develop omnichannel campaigns (Google Ads, LinkedIn Ads, Facebook Ads, email marketing) that positively impact every stage of the sales funnel, from awareness to final conversion.• Tangible Results: I have led projects that resulted in exponential growth in annual revenue and monthly generation of qualified new leads, as well as significantly reducing the sales cycle.I contribute with detailed analytical reports, using tools such as Google Analytics and Power BI, to guide data-driven decisions and strategically identify market opportunities. My client-centered and data-oriented approach enables me to build long-term partnerships and create personalized solutions that precisely meet our clients’ needs.