Marcelo Moreles Email & Phone Number

Brasília, Distrito Federal, Brasil

São Paulo, São Paulo, Brasil

Mapping and building user journeys, competition benchmarking, Design System management, tracking product metrics, interface between the technology and business teams, conducting discovery meetings and workshops, user research, testing, implementing ceremonies, and responsible for managing the demands of designers allocated in tribes. I was responsible for building the new channel ecosystem strategy and also for the success in selling the subscription card through the creation of a landing page… Show more Mapping and building user journeys, competition benchmarking, Design System management, tracking product metrics, interface between the technology and business teams, conducting discovery meetings and workshops, user research, testing, implementing ceremonies, and responsible for managing the demands of designers allocated in tribes. I was responsible for building the new channel ecosystem strategy and also for the success in selling the subscription card through the creation of a landing page and the entire product acquisition journey.---Mapeamento e construção de jornadas de usuários, benchmarking de concorrência, gestão de Design System, acompanhamento de métricas de produto, interface entre o time de tecnologia e negócios, condução de reuniões de discovery e workshops, pesquisa de usuários, testes, implantação de cerimônias e responsável pela gestão das demandas dos designers alocados em tribos. Fui responsável pela construção na nova estratégia do ecossistema de canais e também pelo sucesso na venda do cartão de assinatura através da construção de landing page e toda jornada de aquisição do produto. Show less

Brasília Area, Brazil

Brasília Area, Brazil

Executive function and responsible for the marketing and products area of Café e Pixel. Responsibility for development projects and digital media. Prospecting new projects, managing customer and internal projects.Responsible for the product and design department. Consulting and mentoring in Experience Design and Product Design.I was also responsible for guiding designers in their personal and professional development, discovery, journey mapping, and the creation of… Show more Executive function and responsible for the marketing and products area of Café e Pixel. Responsibility for development projects and digital media. Prospecting new projects, managing customer and internal projects.Responsible for the product and design department. Consulting and mentoring in Experience Design and Product Design.I was also responsible for guiding designers in their personal and professional development, discovery, journey mapping, and the creation of user-oriented service blueprints. I have experience in prototyping, design systems, and product backlog management.---Responsável pela área de produtos e design. Consultoria e mentoria em Design de Experiência e Design de Produtos. Também fui responsável por guiar designers para desenvolvimento pessoal e profissional, discovery, mapeamento de jornadas e criação de service blueprints orientados para visão usuário, construção de protótipos, design system e gerenciamento de backlog de produtos. Show less

Brasília, Distrito Federal, Brasil

I led experience design teams focused on creating digital products for clients such as Banco do Brasil, Petrobras, AES, Dasa, among others, in collaboration with product and engineering teams. I was responsible for creating user experience maps and flows, analyzing data for user-driven decision making, conducting usability tests, iterating and creating new features in existing journeys, collaborating with multidisciplinary teams, and supporting the technology team.---Liderei times de… Show more I led experience design teams focused on creating digital products for clients such as Banco do Brasil, Petrobras, AES, Dasa, among others, in collaboration with product and engineering teams. I was responsible for creating user experience maps and flows, analyzing data for user-driven decision making, conducting usability tests, iterating and creating new features in existing journeys, collaborating with multidisciplinary teams, and supporting the technology team.---Liderei times de design de experiência com foco em criação de produtos digitais para clientes como Banco do Brasil, Petrobras, AES, Dasa entre outros, em colaboração com times de produto e engenharia. Responsável pela criação de mapas de experiência do usuário e fluxos, análise de dados para a tomada de decisão orientada ao usuário, condução de testes de usabilidade, iterar e criar novas funcionalidades nas jornadas existentes, colaborar com equipes multidisciplinares e apoiar o time de tecnologia. Show less

Brasília E Região, Brasil

Responsible for the marketing area working on development projects, digital media, social networks, television, radio, frontlights and print media. Multichannel promotional campaigns. Inbound marketing, endomarketing, email marketing. Other responsibilities: definition of internal processes in the sales and HR area, development of methodologies, sales monitoring and customer relationship.

Brasília Area, Brazil

I was responsible for the marketing team. Communication actions planning, product engagement strategies, social engagement, email marketing campaigns (promotional, relational and transactional). Social media actions, blog content management with a focus on SEO, landing pages, conversion funnel creation and tracking, strategic segmentation, target definition, analysis of metrics aimed at start-ups, ROI analysis and creation of indicators ( Performance KPI's). Responsible for the SEO project and… Show more I was responsible for the marketing team. Communication actions planning, product engagement strategies, social engagement, email marketing campaigns (promotional, relational and transactional). Social media actions, blog content management with a focus on SEO, landing pages, conversion funnel creation and tracking, strategic segmentation, target definition, analysis of metrics aimed at start-ups, ROI analysis and creation of indicators ( Performance KPI's). Responsible for the SEO project and sponsored links. Endomarketing work, reinforcing the teamwork to clearly bring the company's values.Representative of Rota dos Concursos in the group of discussion of marketing strategies of companies in the portfolio of venture capital investor.Portfolio companies: Peixe Urbano, Boo-box, Oppa, Olook, Baby, Madeira Madeira, JusBrasil, Elo7, GetNinjas, among others. Show less

Brasília E Região, Brasil

Front-end analysis and development, interface design, information architecture.

Brasília Area, Brazil

Development of systems prototypes, wireframes, usability guideline documents. Customization of layouts and application of styles in systems already under development. Information architecture team leader.

Brasília, Distrito Federal, Brasil

Consulting and development of websites and applications for the internet, website and system interfaces design, navigable prototypes, graphic design, Plone portals, usability, multimedia presentations, documentation, requirements gathering, e-metrics, SEO, SEM and others.Development and administration of portals in Zop / Plone.

Development of websites and applications for internet, interface design, graphic design, usability, multimedia presentations, web content management, metrics analysis, SEO and others.

Development of websites and applications for internet, interface design, graphic design, usability, creation of web solutions, online marketing, e-metrics, SEO, SEM and others.

Pós-Graduação Lato Sensu, Arquitetura E Design De Interiores

Curso, Liderança De Equipes

Google Ux Design

Certificação Executiva: Desenvolvimento De Negócios, Liderança E Networking, Business, Management, Marketing, And Related Support Services

Graduation, Marketing