Experience in marketing, working in the entertainment, events, beverages, food, sports, health, communication, technology and media markets, from local startups to Forbes 500 companies.Recruitment, management and leadership of high performance marketing, innovation, content and technology teams.Experience with B2C advertising campaigns with acquisition objectives; B2B strategies supporting, new business/sales teams and operations.ACHIEVEMENTS:• +30% operation growth on 2021 for NetCos.• 55% increase in quarterly goals for B2B AdWords campaigns with video content strategy, exceeding 125% that year.• US$15MM operation on media campaigns farming clients and adding new business for VirtualNet.• Planning, recruiting and management of US$8MM marketing operations generated US$20MM value in additional services.• Generation of US$12MM in media revenue through negotiation and distribution of editorial content with websites and influencers.• Webby Awards for best use of video or motion picture with Sony Pictures Entertainment's Become Ghost Rider stunt.• XX Marketing Best for the best promotional marketing campaign increasing annual sales by 20% and AMPRO Globes for the best live marketing case with a 12% growth for iG, iBest and BrTurbo.
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Diretor De AtendimentoNetcosPortimão, Pt
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Head Of Client ServicesNetcos Oct 2020 - PresentSão Paulo, São Paulo, BrazilResponsible for talent management and all client services and influencer marketing campaign production, ensuring customers and influencers to reach success.Part of the daily routine is to develop strong and long relationship with customers (agencies and marketing professionals) and influencers, resulting in an increased level of recurring contracts with progressive improved quality of the campaign deliverables.Besides KPIs and OKRs, metrics like CAC, LTV and NPS are direct responsibility as well as, of course, maintaining the high level of transmissibility of joy with contagious and uplifting good humor every day.
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E-Commerce ProducerLe Gastronomia Feb 2020 - PresentGreater São Paulo AreaMarketing specialist who set Le Gastronomia e-commerce website up and maintain its digital stunts and operation. -
Business Account Executive & Talent ManagerLuisa Clasen - Lully De Verdade Oct 2020 - PresentBrazilAccount Executive and Talent Manager for Luisa Clasen a.k.a. Lully de Verdade, a cinema and culture content producer/influencer for different medias such as Instagram, Twitch, YouTube, podcasts, videoclips and movies.Contact: comercial.lully@gmail.com
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Business Account ExecutiveNatalia Kreuser Oct 2020 - Aug 2022BrazilAccount Executive for Natalia Kreuser, a influencer with social profiles and a Theatrical and VOD entertainment channel that talks about movies and series. Analysis, theories, ending explained and many more!Contact: comercialnataliakreuser@gmail.com
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Marketing ConsultantMeara Importação E Distribuição May 2019 - May 2022Consulting and advice on planning and execution of strategies and marketing stunts for beverages market.With direct marketing campaigns, calendar of retail campaigns, brand management and product mix increased 5% of sales in the operation of e-commerce NonoBier.com.br.Responsible for defining strategies in B2B performance (Meara.com.br) with live marketing stunts, relationship and acquisition campaigns, focusing on medium and long term goals.Management of the annual marketing budget, control and approval of all expenses in the area.
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Marketing SpecialistWww.Joincolaborativo.Com.Br Feb 2021 - Dec 2021São Paulo, São Paulo, BrazilMarketing specialist designed to support independent businesses to overcome economic difficulties along this pandemic scenario.
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Special Event SpecialistMurú Pimentas Sep 2019 - Dec 2020
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TeacherLemonade School - Escola De Marketing Mar 2017 - Jun 2019São Paulo Area, BrazilTeaching professionals to succeed in the strategy of creating and producing video content, influencer marketing, personal marketing and employer branding.Scripting and direction of e-learning courses.+ Personal Marketing | 2019+ Employer Branding - Corporate Videos | 2018+ Video Production for Social Networks | 2018+ YouTube Marketing | 2017 -
Content And Event Producer, Media And Account Executive DirectorVirtualnet Oct 2012 - Apr 2019São Paulo Area, BrazilLeader of agency and in house customer-focused, high-performance marketing and production teams, reducing costs, optimizing and multiplying results from digital and OOH marketing campaigns into new revenue streams.Business planning and development for digital transformation, live marketing campaigns, communication, event production, content strategy and product development Cinemark, Fox Home Entertainment, Globosat, Google Latin America, Microsoft Brasil, NBCUniversal Home Entertainment e Universal Pictures Cinema, Paris Filmes, Sony Pictures Entertainment Latin America (Theatrical, Home Entertainment, Sony Entertainment Television, AXN, Spin e Animax), The Walt Disney Pictures Latin America, Vitrine Filmes. -
Senior Account Executive ProducerVirtualnet Dec 2008 - Oct 2012São Paulo Area, BrazilStrategic and operational planning, negotiation with customers, influencers, partners and suppliers to deliver marketing campaigns, content and media with maximum results.Ahead of important releases involving product development in B2B and B2C projects, increasing brand and product recognition.Responsible for creating the social networks of Sony and AXN channels overseeing customer strategies and tactics, developing the first second screen actions on pay TV and reaching the top of the world trending topics with American Idol and The X Factor campaigns.
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Senior Project Manager, ProducerVirtualnet Jan 2007 - Dec 2008São Paulo Area, BrazilDigital project management from briefing through planning, production, QA/testing to launch, checking and presentation of results. Portals, websites, hotsites, landing pages, contests and email marketing in pan-regional campaigns, optimizing deliveries and reducing rework.Localization of global campaigns for Latin American markets for BlackBerry, Google, Sony Pictures Entertainment, The Walt Disney Pictures.
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Event Marketing, Content, Special Projects ManagerFilmow Jul 2011 - Mar 2019São Paulo Area, BrazilResponsible for video content development, organization and live coverage of premieres, and relationship with influencers, to engage and increase audience.Website business development and its media iventory.Planning and execution of sponsored events of Casa Filmow increasing the publicity, user base and advertisers building strong relationship with diversified markets.Project manager for special projects and UX/UI design. -
Account Executive Project ManagerBvti Digital Sep 2005 - Jan 2007São Paulo Area, BrazilZero delay service project management.Customer relationship, creative and technology team management delivering B2C and B2B marketing campaigns for Bradesco, DASA - Diagnósticos da América S/A, Internet Group - iG, iBest, BrTurbo.
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Account ManagerSolo Propaganda Mar 2004 - Aug 2005Campinas Area, BrazilMarketing campaigns for the pharmaceutical industry, sporting events, racing teams, product localization, digital, OOH and print campaigns. Set up and management of the commercial and production teams.Clients: Medley Indústria Farmacêutica, Medley Sports, A. Mattheis Motorsport, PPD Sports – Speedshow (F-3, F-Renault, Clio Cup & Super Clio), Companhia das Ervas. -
CeoNaka Informatiza Jan 1997 - Mar 2004Campinas Area, BrazilCommercial director and customer relationship leader specialized in server and workstation hardwares, clinical CRMs, medical equipments and operational systems.Most of our customers were focused on medical, health, sports, construction industry and entertainment.
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TraineeUniversidade Estadual De Campinas Jan 1995 - Jun 1997Campinas Area, Brazil+ Computer Sciences and Support Analyst trainee+ Worked on developing organisational system modules for Biomedical Engineering Center. The modules developed were for human resources, inventory administration and customer relationship departments.+ IT Support for students and office's users, fixing their computers and peripheral equipments.+ Microsoft Windows based and Sun Microsystems computers, Novell Netware and Linux Slackware (for internet) servers installation and configuration.+ Local Newspaper chief editor, designer, producer and content writer for the IT section. -
Application DeveloperUniversidade Estadual De Campinas Mar 1994 - Dec 1995Campinas Area, Brazil+ Developer for Medical Resources at Medical Phisics Institute, Biomedical Engineering Center and Medical Sciences Foundation.+ This application was developed to produce tests and provide information for experiments related to human stress and depression.
Marcelo "Naka" Nakamura Education Details
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Advertising -
Communication And Media Studies -
Escola Salesiana São JoséComputer And Information Sciences And Support Services -
Escola Salesiana São JoséElementar And High School
Frequently Asked Questions about Marcelo "Naka" Nakamura
What company does Marcelo "Naka" Nakamura work for?
Marcelo "Naka" Nakamura works for Netcos
What is Marcelo "Naka" Nakamura's role at the current company?
Marcelo "Naka" Nakamura's current role is Diretor de Atendimento.
What schools did Marcelo "Naka" Nakamura attend?
Marcelo "Naka" Nakamura attended Pontifícia Universidade Católica De Campinas, Espm Escola Superior De Propaganda E Marketing, Escola Salesiana São José, Escola Salesiana São José.
Who are Marcelo "Naka" Nakamura's colleagues?
Marcelo "Naka" Nakamura's colleagues are Giovanna Santos, Marta Souza, Michelle Almeida, Mariana Marmo Zanelatto, Angélica Bello, Anderson Felipe Silva, Jessica Dias.
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