Marcelo Bernal Gómez Email & Phone Number

Estados Unidos

As an independent brand designer with over ten years of experience in entrepreneurship, leadership, and collaboration with founders, global marketing leaders, and design teams, I have built purpose-driven brands, visual identity systems, and digital experiences. I empower tech companies to communicate their value effectively, innovate boldly, and lead with authenticity to drive revenue growth.I have worked both in-house for tech companies and as a freelance/contract brand designer and marketing director with agencies, startups, and large tech businesses. I have developed and managed comprehensive design project roadmaps, budgets, scopes, and timelines, including deliveries like high-quality, scalable design systems, Webflow/WordPress Web Design, SaaS solutions, campaigns, and brand marketing collateral. Beyond my design work, I have served as a mentor for over 20 early-stage entrepreneurs across Colombia, the USA, and London. Guiding these innovative minds as they transform their ideas into successful business models has reinforced my belief in the power of branding, technology, and strategic marketing.

Colombia

I served as an integral part in driving force behind rapid revenue growth by conceptualizing, developing, and launching the entire business plan, including brand strategy, visual identity, communication, and web design. These efforts led to a 15% increase in revenue growth. I piloted the transformation of concepts and ideas to full-scale marketing campaigns that incorporated key brand messaging. I significantly enhanced brand exposure with a 22% increase in awareness by utilizing web and social media platforms, reaching a wider audience. I elevated campaign performances by working with SEO specialists, designers, writers, and technicians. I maximized consumer engagement by launching social media pages, exponentially increasing followers within 6 months. I deployed use of my influential and visionary leadership skills, creativity, innovation, and a dedication to excellence.

Colombia

I brought in $200K in revenue by directing lucrative product launches, actionable planning, and go-to-market strategies. I encouraged a cohesive environment; informed key decisions by gaining insight on business plans, goals, and budgets. I enhanced revenue by 30% in 2 years; accessed print and digital channels, expanding consumer access to brand information. I remained updated on current practices to identify cost-saving opportunities; reduced customer acquisition costs by $20K. I achieved ideal pricing by wielding strong contract negotiation skills during new vendor onboarding, which saved $30K for marketing costs.

Colombia

I initiated project roadmaps and implemented timelines to ensure high-quality products within given deadlines. I incorporated use of creative marketing strategies and content development to lead 3 successful product launches. I supported notable revenue growth by $50K within the first year due to exceptional marketing solutions. I led a portfolio of 30+ prestigious clients. Utilizing strong communication and interpersonal skills, I built strong networks of designers, engineers, and business leaders. I acquired the necessary operational support by developing a rapport and maintaining open communication with key stakeholders.

Pereira, Risaralda, Colombia

I redesigned a complete rebranding for the company (logo, website, digital strategy, stationery, and collateral content) creating marketing content for print advertising with a budget of up to $15,000. I developed technical, architectural, structural, electrical, hydraulic, sanitary, exploded views, urban, environmental, interior design, and mining plans for 200+ projects in Colombia (Bogotá, Armenia, Pereira, Cartago, Dosquebradas, Santa Rosa, among others) in AutoCAD and ArchiCAD. I managed drone flights recording 35+ construction projects, including 2 high aerial risk flights in the Andes mountains.

Marketing Analytics, Micromasters

Activities and Societies: Improve business decisions and return on marketing investment ✔ Drive your company’s Return on Investment (ROI).

Diplomado Estándar Internacional De Productividad Tmp, Lean Manufacturing

Ingeniero Electrónico, Innovación Y Desarrollo Tecnológico