Responsible for the expansion of the market potential and customer base of Showtex Middle East. On top of that I am responsible for acquiring, and managing from pre-sales to completion of among others the following projects:- Sheikh Jaber al Ahmad Cultural Center Kuwait- Maraja Theater Al Ula Saudi Arabia- Royal Opera House Muscat- La Perle by Dragone Habtoor City Dubai- UAE Pro League- Qasr al Watan (Presidential Palace) Abu Dhabi/Windsor Project- Al Shindagha Museum Dubai- Louvre Abu Dhabi- Royal Wedding 2019 Dubai- Dubai Mall, Dubai- Expo 2020 Dubai- Kuwait International Tennis Complex

In 2007 I was approached to become the European Operations Manager for Screen Works/Show Department and as such head the European division of the organization. As such I was responsible for the expansion of the market potential within Europe, but also in the Middle East and Africa.Core responsibilities among others:- Analyze and advise on restructuring the European branch of the organization;- Implementation of European corporate policy, expansion of existing customer base in the Benelux, France, Germany and Eastern Europe;- Advising role with regards to European market and rules;- Setting up and expanding European distribution network;- Recognize and solve any bottle necks along the way.

As such I was responsible for the daily business as well advertisement and sponsoring and outplacement of staff. Among others we set up a holiday periodical/website for Promoducties/HTK Media. The first test publication, supported by a TV campagne, was launched in June 2006. Sinds eind 2006 als sponsored kwartaalblad verschenen.

Setting up and managing the business unit Canal Net N.V. Supporting the entire procedure from set up and implementation to marketing and interactive portal for subscribers and non-subscribers to tighten the community and to make information accessible for non-subscribers to give them an idea of the world that was awaiting behind the decoder.

Coordinating the wishes of the main accounts with the possibilities of the print and new media outlets. Optimizing the north American market potential Setting up partnerships for the production and distribution of information CD-ROMS sponsored by pharmaceutical entities, Also responsible for local representation of Reed/Elsevier at local events and seminars.