Marcelo Paniza Email & Phone Number

Toronto, Ontario, Canada

Spearheaded the operation and governance of IT applications, including SaaS, COTS, and custom solutions, ensuring they met the organization's strategic needs.Managed and optimized application enhancements, updates, and patches, focusing significantly on the Kahua system, ensuring high performance and reliability.Developed strong relationships across IT and business teams, facilitating robust solution development and strategic IT implementations.Championed rigorous security protocols, disaster recovery plans, and compliance measures to protect systems against cyber threats.Effectively managed vendor contracts, ensuring compliance with service level agreements and optimizing service value.Created and implemented performance metrics and reporting tools that enhanced data-driven decision-making processes for senior management.

Toronto, Canada Area

Led multiple high-impact IT projects, including application development and system migration, directly contributing to operational efficiency and technological advancement.Developed and maintained critical IT solutions that supported various business functions, demonstrating significant improvements in system functionality and user satisfaction.Used: ASP.Net MVC, ASP.Net Forms, C#, Entity Framework (Database First and Reverse Engineer Code First), WebAPI, ADO.Net (LINQ, SQL), Bootstrap, Razor, JSON, AJAX, jQuery family, JavaScript, HTML, Solidity, React, XML/XSLT, DOM manipulation, TFS (Team Foundation Server), T4 Templates Customization (Model, View and Controller), Automated UI Recorded Tests, Ektron, Sequence Kinetics, AODA compliance, Git and more.

Toronto, Canada

Led the analysis and implementation of integrated IT solutions across a diverse client base, ensuring alignment with business objectives and operational needs.Successfully managed the entire lifecycle of application development projects, from requirement gathering through deployment and post-implementation support, with a strong emphasis on continuous improvement, reassuring the potential employer about my project management skills.Critical liaison between business stakeholders, external vendors, and technical teams. I enhanced communication and ensured successful project outcomes, instilling a sense of security in my communication skills.Developed and maintained solid and effective relationships with vendors and clients, negotiating contracts that optimized value and service delivery.Spearheaded creating and implementing a customized content management system, which significantly improved client web operations and was adopted by over 120 websites.Conducted detailed risk assessments for project proposals, identifying potential issues and implementing mitigation strategies to effectively manage vendor and client expectations.Used: ASP.Net Forms, C#, VB.Net, ADO.Net (SQL, ODBC), PHP, SQL Server, MySQL, cPanel.

Toronto, Canada

Led the affiliate marketing network re-engineering, improving system architecture using Classic ASP, ADO.Net (ODBC), SQL Server, PHP, HTML, JavaScript, and DHTML. This initiative significantly enhanced operational efficiencies and platform capabilities.Undertook a thorough analysis of business requirements and current system limitations, proposing a redesigned solution that optimized user engagement and backend processes.Spearheaded the optimization of SEO for affiliate websites, resulting in improved search engine rankings and increased web traffic. This effort involved a detailed analysis of current SEO strategies, followed by implementing advanced SEO techniques tailored to specific market needs.As a collaborative leader, I managed cross-functional redesign teams, fostering clear communication between technical developers and marketing stakeholders. This approach ensured that the technical solutions we implemented aligned with business objectives and met the needs and expectations of all stakeholders.

Toronto, Canada

Developed and managed a comprehensive online marketing system utilizing ASP and SQL Server, enhancing digital marketing capabilities and business visibility.Initiated extensive code refactoring of the online marketing system to incorporate new technologies, increasing system efficiency and adaptability to evolving digital trends.Designed and implemented a robust anti-fraud system using ASP and SQL Server, significantly reducing the risk of fraudulent activities and enhancing system security.Architected and led the development of a multilayer, transactional banking system with JAVA and SQL Server, streamlining financial transactions and improving data integrity across business operations.Conducted comprehensive system analyses and upgrades to optimize SEO for the company's websites, improving search engine rankings and increasing organic traffic.Demonstrated leadership by managing a team of five developers, guiding them through complex project lifecycles, and fostering a collaborative work environment to enhance productivity and innovation.

Toronto, Canada

Keaded the strategic planning, design, and implementation of the company's inaugural library website using ASP and Microsoft Access, demonstrating initiative in digital infrastructure development.Conducted detailed requirement analysis and system design to create a user-centric and functional online library platform, enhancing access to resources and user engagement.Developed and presented multiple interactive television (ITV) demos, showcasing potential digital solutions to enhance media engagement and content delivery.Leveraged technical skills in ASP and Microsoft Access to ensure the library website met operational requirements while remaining easy to maintain and update.

Toronto, Canada

Designed and implemented a comprehensive affiliate marketing system utilizing ASP, Perl, ADO.Net (ODBC), Microsoft Access, and SQL Server. This system streamlined marketing efforts and enhanced partner collaboration.Conducted an in-depth analysis of existing affiliate marketing strategies and system capabilities, leading to the design of a more scalable and robust solution that significantly improved performance and affiliate engagement.Proactively engineered enhancements to the affiliate marketing application, incorporating advanced technology solutions to meet evolving business needs and maximize marketing effectiveness.Oversaw the integration of the system with existing digital platforms, ensuring seamless data flow and enhanced tracking of marketing metrics to drive strategic decisions.

São Paulo, Brazil

Managed the company's Central Data Processing, overseeing all data operations and ensuring robust data integrity and efficiency across organizational systems.Initiated and led the development of an MS-Basic system to enhance engineering calculations, streamlining technical processes and improving precision in project designs.Orchestrated the digital integration of all departments, architecting and developing a ZIM based system to automate data entry tasks, significantly increasing operational efficiency and reducing error rates.Engineered and managed the installation of over 80 PC workstations, optimizing workspace technology and facilitating a more efficient digital working environment.Supervised the maintenance and operations of the company's UNIX server and 20 terminals, ensuring high availability and system security.Led a team of six programmers, directing project workflows and fostering a collaborative environment to encourage innovative solutions and continuous improvement.Designed and programmed comprehensive department-specific systems using ZIM, MS-Cobol, and MS-Basic, tailoring solutions to meet the unique needs of each department and enhance overall organizational performance.

Bs, Mechanic Engineering (Processes Of Production)

3 years of intensive applied Mechanical Engineering.

Computer Programmer - High School, Data Processing

Basic, Cobol.

Education record