Marcelo Pena Costa Email and Phone Number
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Less control. More flow.
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Founder And Creative DirectorRandom/RandomNew York, Ny, Us -
Founder & Creative DirectorRandom/Random Jan 2023 - PresentArt on limited edition apparel. Designed in NYC, made in Japan. -
Founder & Creative DirectorCommercial Unit Jul 2018 - Mar 2023New York, UsA creative studio based in NYC delivering world class visual design and brand creative content.I was responsible to overseeing projects from strategy to creative executions, always pushing for creative excellence and breakthrough work, with a deep understanding of storytelling and visual design principles.On all occasions I aimed for a collaborative and team oriented approach, to build cross-functional relationships with all levels of seniority – from junior creatives to C-suite clients and founders.At Commercial Unit, I managed multi-disciplinary international creative teams of 2 to 10 people including creative directors, brand strategists, designers, art directors, writers, producers, photographers, and film directors. – Brand work includes projects for Colgate, Starbucks, Ancient LP, FIAT, Frameology, Go Big and Sotheby's -
Co-FounderWell Well Apr 2020 - Dec 2022São Paulo, Sp, UsBuilding a digital health product that will revolutionize people's health and wellness, using targeted content, an integrated health & wellness team, including health coaches, and a fluid gamified user experience. I was responsible for overall product and marketing strategy – from high level business strategy with partners and advisors to execution, collaborating with our internal team and external partners.In every task, I had to nurture cross-functional relationships with all company areas (technology, product, medical) to deliver measurable results that moved the business forward. -
Freelance Creative DirectorMccann Worldgroup Jan 2017 - Jul 2018New York, Ny, UsCreative director in various agencies in NYC. McCann, Party New York, Y&R, Heat and also worked as a creative consultant for start-upsClients: US Post Office, Amtrak, Optimum (broadband), Johnson & Johnson, John Hancock and Viceland (Vice Media) - Pitched innovation ideas for Johnson & Johnson, as well as an integrated campaign for John Hancock (pitch-winner). -
Founder & Creative DirectorSeñores May 2012 - Dec 2016Clients: Bamberg Brewery, Facebook Creative Shop, Ford Tools, Endeavor, FS (leading consumer data privacy company in Brazil), Bradesco and others.- Built the studio and managed a team of 8 full-time employees plus a handful of freelancers at its peak.- Delivered more than US$ 8 million in free media for Bamberg Brewery with a campaign awarded Silver at Ad Age’s Small Agency Awards.- Created Bora Bike (formerly Bike da Firma), a reward program for cyclists that officially represented Brazil in SXSW’16. It was part of FBStart, Facebook’s global acceleration program, and during its two years live we had +20k cyclists cycling together for rewards and corporate clients such as IBM, Google, BTG, Pernord Richard and Netshoes.
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Teacher / Partner At Brainstorm ShopMiami Ad School Jan 2011 - Dec 2016Miami, Fl, UsIn conjunction with Miami Ad School, Denis Kakazu and Bruno Tozzini, I created and ran Brainstorm Shop, a creativity workshop and one of the most successful programs at the school. -
Creative DirectorAgenciaclick Isobar Jan 2011 - Feb 2012London, London, GbClients: Fiat, Nivea and Sky TV- Led a team of 12 people to create integrated campaigns for Fiat. Together producing the biggest campaign to-date for the client to launch Fiat 500 in 2011, which included a TV commercial shot with Dustin Hoffman.- Created one of the most innovative campaigns of 2012 in Brazil for Nivea, according to Meio & Mensagem (Brazil’s version of Ad Age). -
Freelance Senior CreativeFallon London, 18Ft&Rising, Sapientnitro And Emi Jul 2009 - Jan 2011Minneapolis, Mn, UsClients: Sony, Kerry Foods, Eurostar, Unilever (Dove & corporate brand), Eliza Doolittle, Lovefilm (acquired by Amazon) and Nokia.- Won an Unilever global pitch at Fallon.- Created music videos and social media digital activations for pop singer Eliza Doolittle’s launch campaign. -
Senior CreativeDigitaslbi Oct 2007 - Mar 2009Boston, Massachusetts, UsClients: P&G (Ariel, Oral-B and Pantene), Guinness, Delta Airlines, Samsung, Vauxhall/GM, LloydsTSB and Shell. - Worked on a great number of key projects for the company on a regional and global level. - Pitched and won an important project for Guinness in conjunction with Saatchi & Saatchi London. -
Creative - FreelanceAntidote Apr 2007 - Oct 2007London, GbFreelance Creative at Antidote (part of WPP) and Lean Mean Fighting Machine.Clients: Virgin Bets, Emirates Airlines, Creative Review, Shell (in conjunction with JWT London) and Rapha Sportswear. -
CreativeYoung & Rubicam Jun 2004 - May 2005New York, Ny, UsClients: VIVO (leading Brazilian mobile and broadband carrier) and the state government communication account. -
CreativeSettegraal Comunicação 2003 - 2004Brasília, Distrito Federal, BrClients: Conjunto Nacional (regional shopping mall operator) and CTIS (regional consumer electronics retailer). -
Junior CreativeMccann Worldgroup 2001 - 2002New York, Ny, UsClients: Ministry of Agriculture communication account.
Marcelo Pena Costa Skills
Marcelo Pena Costa Education Details
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University Of The Arts LondonExperimental Typography -
New York UniversityFilm Production & Screenwriting -
LatitudLatitud Fellowship | Lf7 -
Fundação Dom CabralExecutive Education – Leadership Development Program -
Hyper IslandDigital & Creativity -
Harvard UniversityFamilies In Business – With Prof. John Davies -
UclaFilm/Cinema/Video Studies -
Universidade De BrasíliaAdvertising -
D&AdAdvertising Workshop - Winning Portfolio -
School Of Visual Arts - New YorkPhotography -
Y CombinatorStartup School
Frequently Asked Questions about Marcelo Pena Costa
What company does Marcelo Pena Costa work for?
Marcelo Pena Costa works for Random/random
What is Marcelo Pena Costa's role at the current company?
Marcelo Pena Costa's current role is Founder and Creative Director.
What is Marcelo Pena Costa's email address?
Marcelo Pena Costa's email address is ma****@****rma.com
What is Marcelo Pena Costa's direct phone number?
Marcelo Pena Costa's direct phone number is +134751*****
What schools did Marcelo Pena Costa attend?
Marcelo Pena Costa attended University Of The Arts London, New York University, Latitud, Fundação Dom Cabral, Hyper Island, Harvard University, Ucla, Universidade De Brasília, D&ad, School Of Visual Arts - New York, Y Combinator.
What skills is Marcelo Pena Costa known for?
Marcelo Pena Costa has skills like Creative Strategy, Creative Direction, Art Direction, Advertising, Interactive Advertising, Integrated Marketing, Interaction Design, Digital Marketing, Concept Development, Graphic Design, Interactive Marketing, Typography.
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