Marcelo Pena Costa

Marcelo Pena Costa Email and Phone Number

Founder and Creative Director @ RANDOM/RANDOM
New York, NY, US
Marcelo Pena Costa's Location
New York, New York, United States, United States
Marcelo Pena Costa's Contact Details

Marcelo Pena Costa personal email

About Marcelo Pena Costa

Less control. More flow.

Marcelo Pena Costa's Current Company Details
RANDOM/RANDOM

Random/Random

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Founder and Creative Director
New York, NY, US
Employees:
2
Marcelo Pena Costa Work Experience Details
  • Random/Random
    Founder And Creative Director
    Random/Random
    New York, Ny, Us
  • Random/Random
    Founder & Creative Director
    Random/Random Jan 2023 - Present
    Art on limited edition apparel. Designed in NYC, made in Japan.
  • Commercial Unit
    Founder & Creative Director
    Commercial Unit Jul 2018 - Mar 2023
    New York, Us
    A creative studio based in NYC delivering world class visual design and brand creative content.I was responsible to overseeing projects from strategy to creative executions, always pushing for creative excellence and breakthrough work, with a deep understanding of storytelling and visual design principles.On all occasions I aimed for a collaborative and team oriented approach, to build cross-functional relationships with all levels of seniority – from junior creatives to C-suite clients and founders.At Commercial Unit, I managed multi-disciplinary international creative teams of 2 to 10 people including creative directors, brand strategists, designers, art directors, writers, producers, photographers, and film directors. – Brand work includes projects for Colgate, Starbucks, Ancient LP, FIAT, Frameology, Go Big and Sotheby's
  • Well Well
    Co-Founder
    Well Well Apr 2020 - Dec 2022
    São Paulo, Sp, Us
    Building a digital health product that will revolutionize people's health and wellness, using targeted content, an integrated health & wellness team, including health coaches, and a fluid gamified user experience. I was responsible for overall product and marketing strategy – from high level business strategy with partners and advisors to execution, collaborating with our internal team and external partners.In every task, I had to nurture cross-functional relationships with all company areas (technology, product, medical) to deliver measurable results that moved the business forward.
  • Mccann Worldgroup
    Freelance Creative Director
    Mccann Worldgroup Jan 2017 - Jul 2018
    New York, Ny, Us
    Creative director in various agencies in NYC. McCann, Party New York, Y&R, Heat and also worked as a creative consultant for start-upsClients: US Post Office, Amtrak, Optimum (broadband), Johnson & Johnson, John Hancock and Viceland (Vice Media) - Pitched innovation ideas for Johnson & Johnson, as well as an integrated campaign for John Hancock (pitch-winner).
  • Señores
    Founder & Creative Director
    Señores May 2012 - Dec 2016
    Clients: Bamberg Brewery, Facebook Creative Shop, Ford Tools, Endeavor, FS (leading consumer data privacy company in Brazil), Bradesco and others.- Built the studio and managed a team of 8 full-time employees plus a handful of freelancers at its peak.- Delivered more than US$ 8 million in free media for Bamberg Brewery with a campaign awarded Silver at Ad Age’s Small Agency Awards.- Created Bora Bike (formerly Bike da Firma), a reward program for cyclists that officially represented Brazil in SXSW’16. It was part of FBStart, Facebook’s global acceleration program, and during its two years live we had +20k cyclists cycling together for rewards and corporate clients such as IBM, Google, BTG, Pernord Richard and Netshoes.
  • Miami Ad School
    Teacher / Partner At Brainstorm Shop
    Miami Ad School Jan 2011 - Dec 2016
    Miami, Fl, Us
    In conjunction with Miami Ad School, Denis Kakazu and Bruno Tozzini, I created and ran Brainstorm Shop, a creativity workshop and one of the most successful programs at the school.
  • Agenciaclick Isobar
    Creative Director
    Agenciaclick Isobar Jan 2011 - Feb 2012
    London, London, Gb
    Clients: Fiat, Nivea and Sky TV- Led a team of 12 people to create integrated campaigns for Fiat. Together producing the biggest campaign to-date for the client to launch Fiat 500 in 2011, which included a TV commercial shot with Dustin Hoffman.- Created one of the most innovative campaigns of 2012 in Brazil for Nivea, according to Meio & Mensagem (Brazil’s version of Ad Age).
  • Fallon London, 18Ft&Rising, Sapientnitro And Emi
    Freelance Senior Creative
    Fallon London, 18Ft&Rising, Sapientnitro And Emi Jul 2009 - Jan 2011
    Minneapolis, Mn, Us
    Clients: Sony, Kerry Foods, Eurostar, Unilever (Dove & corporate brand), Eliza Doolittle, Lovefilm (acquired by Amazon) and Nokia.- Won an Unilever global pitch at Fallon.- Created music videos and social media digital activations for pop singer Eliza Doolittle’s launch campaign.
  • Digitaslbi
    Senior Creative
    Digitaslbi Oct 2007 - Mar 2009
    Boston, Massachusetts, Us
    Clients: P&G (Ariel, Oral-B and Pantene), Guinness, Delta Airlines, Samsung, Vauxhall/GM, LloydsTSB and Shell. - Worked on a great number of key projects for the company on a regional and global level. - Pitched and won an important project for Guinness in conjunction with Saatchi & Saatchi London.
  • Antidote
    Creative - Freelance
    Antidote Apr 2007 - Oct 2007
    London, Gb
    Freelance Creative at Antidote (part of WPP) and Lean Mean Fighting Machine.Clients: Virgin Bets, Emirates Airlines, Creative Review, Shell (in conjunction with JWT London) and Rapha Sportswear.
  • Young & Rubicam
    Creative
    Young & Rubicam Jun 2004 - May 2005
    New York, Ny, Us
    Clients: VIVO (leading Brazilian mobile and broadband carrier) and the state government communication account.
  • Settegraal Comunicação
    Creative
    Settegraal Comunicação 2003 - 2004
    Brasília, Distrito Federal, Br
    Clients: Conjunto Nacional (regional shopping mall operator) and CTIS (regional consumer electronics retailer).
  • Mccann Worldgroup
    Junior Creative
    Mccann Worldgroup 2001 - 2002
    New York, Ny, Us
    Clients: Ministry of Agriculture communication account.

Marcelo Pena Costa Skills

Creative Strategy Creative Direction Art Direction Advertising Interactive Advertising Integrated Marketing Interaction Design Digital Marketing Concept Development Graphic Design Interactive Marketing Typography Social Media Digital Strategy Digital Media Online Advertising Directing Copywriting User Interface Design Visual Communication Outdoor Advertising Web Design

Marcelo Pena Costa Education Details

  • University Of The Arts London
    University Of The Arts London
    Experimental Typography
  • New York University
    New York University
    Film Production & Screenwriting
  • Latitud
    Latitud
    Latitud Fellowship | Lf7
  • Fundação Dom Cabral
    Fundação Dom Cabral
    Executive Education – Leadership Development Program
  • Hyper Island
    Hyper Island
    Digital & Creativity
  • Harvard University
    Harvard University
    Families In Business – With Prof. John Davies
  • Ucla
    Ucla
    Film/Cinema/Video Studies
  • Universidade De Brasília
    Universidade De Brasília
    Advertising
  • D&Ad
    D&Ad
    Advertising Workshop - Winning Portfolio
  • School Of Visual Arts - New York
    School Of Visual Arts - New York
    Photography
  • Y Combinator
    Y Combinator
    Startup School

Frequently Asked Questions about Marcelo Pena Costa

What company does Marcelo Pena Costa work for?

Marcelo Pena Costa works for Random/random

What is Marcelo Pena Costa's role at the current company?

Marcelo Pena Costa's current role is Founder and Creative Director.

What is Marcelo Pena Costa's email address?

Marcelo Pena Costa's email address is ma****@****rma.com

What is Marcelo Pena Costa's direct phone number?

Marcelo Pena Costa's direct phone number is +134751*****

What schools did Marcelo Pena Costa attend?

Marcelo Pena Costa attended University Of The Arts London, New York University, Latitud, Fundação Dom Cabral, Hyper Island, Harvard University, Ucla, Universidade De Brasília, D&ad, School Of Visual Arts - New York, Y Combinator.

What skills is Marcelo Pena Costa known for?

Marcelo Pena Costa has skills like Creative Strategy, Creative Direction, Art Direction, Advertising, Interactive Advertising, Integrated Marketing, Interaction Design, Digital Marketing, Concept Development, Graphic Design, Interactive Marketing, Typography.

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