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Marcelo Petercem Ramos is listed as Transforming Advertising and Business Strategies through AI, Automation, and Strategic Leadership at Arizona, a company with 172 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcelo Petercem Ramos.
Marcelo Petercem Ramos previously worked as Chief Product Officer at Arizona and Founding Partner at Velum Partners. Marcelo Petercem Ramos holds Postgraduate Certification, Business Consulting from Fia Business School.
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Dynamic executive with over 20 years of experience driving growth and transformation in Management and Technology Consulting, Digital Marketing, and Strategic Planning. Combines a visionary mindset with hands-on leadership to execute high-impact initiatives that elevate organizational performance.As Chief Product Officer, leads the development of AI-driven solutions and automation strategies for the advertising industry, translating complex challenges into streamlined, data-powered strategies that optimize operations and enhance user experiences.Proven track record in spearheading transformative projects, including the launch of P&G's Media Intelligence Center and Heineken's Digital Media HUB, which redefined digital capabilities and generated significant business impact. Successfully led the turnaround of iProspect's Brazil branch, boosting efficiency and growth, and drove digital transformation efforts at Dentsu (formerly Cosin Consulting).Recognized for expertise as a consultant and strategist, with a strong background in delivering end-to-end solutions to top B2B and B2C companies. Specializes in CRM, Sales Growth, Trade Marketing, Marketing Mix Modeling (MMM), Process Improvement, and Retail Operations. Known for aligning technology and business strategies to unlock new opportunities, foster innovation, and achieve sustainable results.
Listed skills include E Commerce, Business Process Design, Pmo, Retail, and 45 others.
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A career timeline built from the work history available for this profile.
São Paulo, São Paulo, Brazil
Drive productivity by identifying opportunities to enhance core processes through advanced technology solutions. Act as a change agent, integrating AI, Data Science, and Automation into business operations to drive efficiency and innovation. Lead cross-functional teams in Product Design, Innovation, and Process Optimization to deliver impactful improvements.
São Paulo, São Paulo, Brazil
Co-founder of a Venture Building consulting firm, advising startups and scale-ups on market positioning, strategic planning, product development, and digital transformation.Supports companies as an advisor, investor, and interim executive to optimize growth strategies and operational efficiency.
São Paulo, São Paulo, Brazil
Partner/investor and leader of Sales and Marketing departments. Focused on New Business Development, Strategic Partnerships, Digital Marketing Strategy and Sales Management.
São Paulo, Brazil
Executive management of the media services business across all agencies of Dentsu International in Brazil, leveling up its marketing strategy, analytics and digital marketing capabilities. Responsibilities include Financial management, Budgeting and Operations Management.
São Paulo Area, Brazil
General Manager of the brazilian office of iProspect – global leading digital marketing agency. Responsible for company strategy, people+process management and new business development. Experience leading sales and operations of clients such as Heineken, P&G, Gucci, Accor and Viasat. Responsible for the company growth, talent development, account.
São Paulo, São Paulo, Brazil
Responsible for Sales Management, Client Success and Product Development. Developing and managing performance improvement projects in market leading companies of CPG, Retail and Web Services industries. Experience in several areas such as CRM, Loyalty programs, MMM, Marketing Analytics, Media efficiency, Operational assessment (productivity and cost.
São Paulo, São Paulo, Brazil
Developing business and delivering new services with Analytics and Media Performance skills to Retail and CPG clients
São Paulo, São Paulo, Brazil
Developing and managing CRM, Process Improvement and Loss Prevention projects for Real State and Retail clients
São Paulo, São Paulo, Brazil
Managing process mapping, process improvement and shared services deployment projects for Real State, Retail, Web Services and CPG clients.
São Paulo, São Paulo, Brazil
Performance improvement projects in grossery retailers using DMAIC methodology in departments suchs as Loss Prevention, Operations and Supply Chain.
São Paulo, Brazil
Responsible for the strategic planning cycle, building company strategy with the executives and translating it in to Strategic Maps and KPIs. Led portfolio and project management, planning/alignment workshops, executive reports (KPIs and Strategic Projects) and regional alignment with the head office (Medellin - Colombia).
São Paulo, Brazil
Responsible for BSC Strategic Maps and KPIs development, analysis and report. Leading communications and alignment with local leaders in companies production and distribution unities.
São Paulo, Brazil
- Responsible for developing, reporting and analysis/recommendation of the department KPIs - Facilities procurement and strategic sourcing- PMO of all shared services projects
Santo André, São Paulo, Brazil
- Procurement of inbound and outbound transportation categories- Contract management
Other employees you can reach at arizona.global. View company contacts for 172 employees →
Beatriz Bezerra (Ela/Dela)
Colleague at Arizona
São Paulo, São Paulo, Brazil, Brazil
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RL
Rogério Lopes
Colleague at Arizona
São Paulo, São Paulo, Brazil, Brazil
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DS
Danilo Silva
Colleague at Arizona
São Paulo, São Paulo, Brazil, Brazil
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LC
Letícia Clares
Colleague at Arizona
São Carlos, São Paulo, Brazil, Brazil
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FM
Fardin Mansuri
Colleague at Arizona
Vadodara, Gujarat, India, India
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RS
Renato Suguimoto
Colleague at Arizona
São Paulo, São Paulo, Brazil, Brazil
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DL
Diego Lopes
Colleague at Arizona
São Paulo, São Paulo, Brazil, Brazil
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ML
Marcela Luccas
Colleague at Arizona
São Paulo, São Paulo, Brazil, Brazil
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AL
Adonis Leite
Colleague at Arizona
São Paulo, São Paulo, Brazil, Brazil
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ET
Emanuel Turibio
Colleague at Arizona
Jacareí, São Paulo, Brazil, Brazil
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Quick answers generated from the profile data available on this page.
Marcelo Petercem Ramos works for Arizona.
Marcelo Petercem Ramos is listed as Transforming Advertising and Business Strategies through AI, Automation, and Strategic Leadership at Arizona.
Marcelo Petercem Ramos is based in São Paulo, São Paulo, Brazil while working with Arizona.
Marcelo Petercem Ramos has worked for Arizona, Velum Partners, Mimoo, Dentsu International, and Cosin Consulting.
Marcelo Petercem Ramos's colleagues at Arizona include Beatriz Bezerra (Ela/Dela), Rogério Lopes, Danilo Silva, Letícia Clares, and Fardin Mansuri.
You can use AeroLeads to view verified contact signals for Marcelo Petercem Ramos at Arizona, including work email, phone, and LinkedIn data when available.
Marcelo Petercem Ramos holds Postgraduate Certification, Business Consulting from Fia Business School.
Marcelo Petercem Ramos is listed with skills including E Commerce, Business Process Design, Pmo, Retail, Enterprise Resource Planning, Loss Prevention Strategies, Business Analysis, and English.
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