Marcelo Khoury Email & Phone Number

São Paulo, Sp, Br

I help tech professionals unlock their full potential, accelerating their careers, and impact. Please send me a direct message, and let's chat. 💪My clients include product leaders, managers, engineers, developers, designers, data specialists, and project managers (PMOs).

Curitiba, Paraná, Br

As Head of Product at Olist, a leading B2B operational system that enables entrepreneurs to scale their businesses in Brazil, I orchestrated a comprehensive transformation of the product organization while establishing a robust product management framework. Through strategic leadership and systematic implementation of best practices, I fostered cross-functional excellence and delivered significant business impact.Key Accomplishments:▶︎ Architected and executed comprehensive product strategy through collaborative leadership with C-level executives and department heads▶︎ Implemented enterprise-wide product management methodology, encompassing structured ceremonies, strategic planning processes, and data-driven prioritization frameworks▶︎ Led successful reorganization of product department structure, establishing a blueprint subsequently adopted across multiple business units▶︎ Developed and maintained strategic partnerships across key organizational functions including Design, Engineering, Marketing, Growth, Finance, and Operations▶︎ Delivered measurable business impact through the implementation of optimized customer journey management, resulting in ~10% reduction in customer churn

Br

OLX is the Brazilian market leader in generalist online classifieds, as well as in the motors and real estate verticals. Our purpose is to help buyers and sellers trade services and goods seamlessly and in a secure environment. In 2020, aiming to expand the marketplace ecosystem and specialize the experience, the company acquired Grupo ZAP -- the resulting company is now OLX Brasil, with 1500+ employees, hundreds of partners, and BRL $1b+ in revenues.Product strategy & execution and leadership▶︎ As responsible for the product practice in Core Experience, one of the pivotal areas in the company, I have created and implemented in tandem with the engineering team, a product strategy that enabled the company to serve our clients (a) better -- increasing app review by 12%+ and conversion by 10%+; reducing tickets by 70%+, the lower level in years, (b) faster -- reducing time to market and (c) cheaper -- annual savings of R$ 1M+ and increasing▶︎ Supported the launch of OLX Pay, responsible for the fastest-growing revenue stream of the company (representing ~10% of the total revenue by 2022, and increasing)▶︎ Co-lead the reorg of OLX and ZAP core product teams aiming for performance and sustainability▶︎ Coached senior product leaders and managers, fostering a vivid product culture across the company

Cremorne, Victoria, Au

Catho Education is the arm of Seek Education in Brazil. In this marketplace, students can find 1M+ courses in 400 universities all over the country at lower prices, providing opportunities to thousands of people in their careers.Product strategy & execution and leadership▶︎ As the head of product for Catho Education, I have implemented practices that helped teams to deliver better-suited features in less time and in deep connection with the company's strategy▶︎ Revenue growth by 100% YoY, especially due to a strong focus on experience, SEO and smart campaigns

Cremorne, Victoria, Au

Seek is the market leader in online employment marketplaces with a multinational presence including Australia (Seek), New Zealand (Seek), Hong Kong (Zhaopin), South East Asia (Jobs DB and JobStreet), Brazil (Catho) and Mexico (OCC).Enabled candidates to discover the best career opportunities through the use of intelligent communication and a seamless search experience.▶︎ Shipped the "communication hub", which provided flexibility to dispatch notifications to the right user, at the right time, with the right content on a massive scale across several channels, such as e-mail, app push, and web push -- resulting in 5-10%+ increase in conversion and reducing time to market for transactional comms▶︎ Shipped the new "search engine" generation that takes dozens of input parameters, including user's anonymized behavioral data, to provide the best match -- resulting in an 8%+ increase in conversion▶︎ Removed experience friction resulting in ~156% increase in the engagement on the mobile site

São Paulo, São Paulo, Br

Product development, sales, digital marketing, and operation▶︎ AulaViva is an online platform made for K-12 schools and their teachers that helps simplify educational management, such as class-plan creation, communication, scheduling, reports and grades

Belo Horizonte, Minas Gerais, Br

Relationship with investors/partners, internal consultant, product & team management▶︎ Coordinated joint effort to simplify operation, resulting in (a) 90% reduction of number of reports across 10 regions for all 3 functional practices, and (b) improvement of reliability/traceability▶︎ Encouraged and led overhaul of financial capabilities on USD $8M annual budget in several subjects, such as cost structure, budgeting, processes, and reporting, thereby promoting data-driven decision-making culture▶︎ Led redesign of HQ and operational org structures composed by 238 people, resulting in 25% decrease in number of areas, improvement of seniority level, simplification of processes and increase in operational focus▶︎ Coordinated turnaround of the mentoring practice, including the overhaul of value proposition, team hiring, training, resulting in 9x increase in monthly serviced entrepreneurs with Net Promoter Score (NPS) of 64

Dublin 2, Ie

Business analysis and project management▶︎ Developed commercial incentive model for large Brazilian telecom, with estimated figures of USD $60M+ per year, and supported development and launch of cellphone plan▶︎ Built business model for public-private partnership in pharmaceutical field maintained by the Government of the State of São Paulo, with estimated annual volume of USD $125M+▶︎ Participated in organizational restructuring of large Brazilian retailer resulting in USD $150M+ savings in annual costs▶︎ Advised European automotive company to define its local shared services center

Denver, Colorado, Us

Business analysis, project & team management, and sales▶︎ Restructured and managed global solution consultancy area with 20 consultants distributed globally specialized in SaaS sales and set up▶︎ Conducted several sales cycles and supported pre-sales teams in Latam, Europe and US▶︎ Managed projects, such as (a) field automation case for Brazilian power company Energisa, (b) firm’s first project in US for PepsiAmericas, intended to automate work for 500 field merchandisers, (c) BCP, and (d) service certification ISAE-3402

Boston, Ma, Us

Strategic and management consulting engagements in different industries and functional practices▶︎ Conducted evaluation of customer loyalty with Net Promoter Score (NPS) for agribusiness BU of a global client, yielding recommendations for improvement in several areas, such as sourcing, credit, marketing, and customer service▶︎ Provided advice in market entry issues for a global player in the alcoholic beverages sector▶︎ Supported setup of international sales office operations for a large Brazilian airline company

Boadilla Del Monte, Madrid, Es

Co-management of insurance products and commercial planning (70%+ revenue budget of the company)▶︎ Supported specification and tracking of credit-related insurances (auto loan and billing)

Ca

Software development and test.

Us

Software and database development, costumer service.

Coaching

Bachelor'S Degree, Computer Engineering

Behavioral Profile Mapping Analyst Training

Bachelor'S Degree, Dentistry

Education record

Education record

Education record