Hello, I'm Marcelo,This year marks my 24th anniversary in a marketing-focused career, and as I look back, I feel grateful for the opportunities I've had to work in over 10 countries and various industries across companies of different sizes. This journey has exposed me to a diverse range of cultures, which has not only enhanced my understanding of business but also broadened my perspective on people and their needs.Over the past two decades, I've had the chance to lead the establishment of the marketing department in two companies and oversee the restructuring in another two. These experiences have been pivotal in refining my leadership and strategic planning abilities, always with a focus on fostering business growth.I firmly believe in the transformative potential of marketing when approached with authenticity, intelligence, and purpose. It's through this blend that we can translate concepts into practical solutions that yield tangible outcomes for our clients.Inspired by my parents, I've cultivated a hands-on approach and a deep-seated commitment to teamwork. Below, I outline some of the contributions I've made to the organizations I've been part of:- Implementing data-driven marketing approaches, resulting in $32 million in incremental revenue and a 27% growth.- Collaboration with sales teams to identify opportunities, leading to a 12% increase in sales.- Implementation of marketing automation, resulting in an 8% response rate and $1 million in revenue from new leads.- Restructuring of the marketing department, generating $25 million in incremental revenue.- Development of market entry strategies, contributing to an additional 11% in revenue.Looking to the future, I maintain the same enthusiasm in constantly pursuing new challenges, never ceasing to learn, and being grateful for the opportunities I've had to connect with people and communities.🍀 It will be a pleasure to continue this conversation with you. marcelo.p.e@hotmail.com.Core competencies:Regional Marketing Strategy │ Marketing Communications | Content Development │ Paid Media plan | Digital Marketing│ Growth Marketing │DTC strategy | Marketplace & eCommerce set-up │Omni-Channel Campaign │Customer Retention program │ Loyalty Programs │Customer experience │B2C and B2B Demand Generation│Business Transformation │Change Management │Talent Management │ Go-to-market strategy| Partnership Negotiation.