Marcelo Puig Email & Phone Number

São Paulo Area, Brazil

São Paulo Area, Brazil

• Marketing & Telecom projects in Latin America:- MVNO projects (Business Planning, Market Analysis, Regulatory & taxes analysis, MNO's/MVNE negotiations, start-up support)- Pay TV projects (Business Planning, Market Analysis, Commercial positioning, Programmers negotiations, White-level DTH platform selection, Operations)- International Wholesale projects & Advisory, including voice, data and international Fiber Optics & Internet/infrastructure projects

La Paz

Gerente de Marketing & ComercialLa Paz, BoliviaSummary of relevant activities:- Plan, develop and manage the markenting and commercial function and serve as a key member of the Executive Committee- Ensure the development, implementation and alignment of a profound marketing strategy within the organization- Develop and implement a product and market approach strategy- Management of the marketing budget- Define and implement a corporate branding and marketing… Show more Gerente de Marketing & ComercialLa Paz, BoliviaSummary of relevant activities:- Plan, develop and manage the markenting and commercial function and serve as a key member of the Executive Committee- Ensure the development, implementation and alignment of a profound marketing strategy within the organization- Develop and implement a product and market approach strategy- Management of the marketing budget- Define and implement a corporate branding and marketing strategy; break down of that strategy into market segment specific initiatives (retail, corporate, wholesale)- Ensure the definition and execution of the pre-sales, sales, after sales, CRM and customer care strategy- Ensure building-up and further development of the business for Retail, Corporate and Wholesale/international markets- Definition of segmentation strategy and criteria and enabling of customer base growth in and through all the segments- Undertake continuous market and competition analysis in order to identify new opportunities- Manage product portfolio for all segments: Retail, Corporate and Wholesale- Initiate product innovation from a sales and customer perspective, ensure customer oriented product development- Responsible for the development and review of all structures in order to ensure effectiveness and efficiency of the commercial function- Decide about in-house activities and outsourcing in the customer area- Provide high level input into the development, review and fine-tuning of Customers strategic business plan- End-to-end control and budget responsibility of Customers commercial activities, including the functions Marketing and Product Management, Retail Sales, Corporate Sales, Wholesale/International Sales and Customer Care- Direct long-range and short-term planning and budget development with regard to Customers commercial activities to support strategic business goals Show less

Santiago, ChilePAY TV start-up (now operations as TUVES S.A.). Summary of relevant activities: - Multi-million Satellite Provider negotiations - Multi-million Software & Equipments Provider evaluations - Define the overall work-flow of the service: sales, provisioning, operations, customer service, toll ticketing, invoicing to final customer, invoicing to indirect channels. - Funding meetings team-role

Rio De Janeiro Area, Brazil

Rio de Janeiro, BrazilSummary of relevant activities:- P&L Responsibilities of Brazil Business Unit- Plan, develop and manage the commercial function and serve as a key member of the Head-quarter Executive Committee - Provide effective management and leadership within the operations in Brazil- Define and implement a corporate branding and marketing strategy; break down of that strategy into market segment specific initiatives- Definition of segmentation strategy… Show more Rio de Janeiro, BrazilSummary of relevant activities:- P&L Responsibilities of Brazil Business Unit- Plan, develop and manage the commercial function and serve as a key member of the Head-quarter Executive Committee - Provide effective management and leadership within the operations in Brazil- Define and implement a corporate branding and marketing strategy; break down of that strategy into market segment specific initiatives- Definition of segmentation strategy and criteria and enabling of customer base growth in and through all the segments- Undertake continuous market and competition analysis in order to identify new opportunities- Provide leadership to the development, implementation and continuous review of all guidelines, policies and procedures etc. which relate to the efficient and effective management of the commercial function and Customers resources- Direct long-range and short-term planning and budget development with regard to Customers commercial activities to support strategic business goals Show less

Miami/Fort Lauderdale Area

Founder Executive of LANautilusMiami, FLSummary of relevant activities: - O&M post-vendor contract contact point (Multimillion contract of dark fiber ring in the Americas including countries like US, Venezuela, Brazil, Argentina, Chile, Bolivia, Perú, Panamá) - Team-role of the infrastructure negotiations in USA: long hauls & backhauls fiber networks, local IP services, colocations (NAP of the Americas). - Business Development mentor/host of new telecom regional… Show more Founder Executive of LANautilusMiami, FLSummary of relevant activities: - O&M post-vendor contract contact point (Multimillion contract of dark fiber ring in the Americas including countries like US, Venezuela, Brazil, Argentina, Chile, Bolivia, Perú, Panamá) - Team-role of the infrastructure negotiations in USA: long hauls & backhauls fiber networks, local IP services, colocations (NAP of the Americas). - Business Development mentor/host of new telecom regional services like: IP Transit and video transmission- Key Regional Account Management Show less

Miami/Fort Lauderdale Area

Miami, FLSummary of relevant activities:- Entrepreneur of a regional (Americas) wholesale voice operation

Chile

ChileSummary of relevant activities:- Plan, develop and manage the commercial function in Chile and serve as a key member of the Southern Cone Organization- Provide effective management and leadership within the operations in Chile- Ensure the development, implementation and alignment of a profound marketing strategy within the organization- Definition of segmentation strategy and criteria and enabling of customer base growth in and through all the segments-… Show more ChileSummary of relevant activities:- Plan, develop and manage the commercial function in Chile and serve as a key member of the Southern Cone Organization- Provide effective management and leadership within the operations in Chile- Ensure the development, implementation and alignment of a profound marketing strategy within the organization- Definition of segmentation strategy and criteria and enabling of customer base growth in and through all the segments- Develop, implement and manage market intelligence- Responsible for the development and review of all structures in order to ensure effectiveness and efficiency of the commercial function- Decide about in-house activities and outsourcing in the customer area- Provide high level input into the development, review and fine-tuning of Customers strategic business plan- Provide leadership to the development, implementation and continuous review of all guidelines, policies and procedures etc. which relate to the efficient and effective management of the commercial function and Customers resources- End-to-end control and budget responsibility of Customers commercial activities, including the functions Marketing and Product Management and Customer Care- Direct long-range and short-term planning and budget development with regard to Customers commercial activities to support strategic business goals Show less

Chile

1993-1997 Director de Negocios de TraficoSantiago, CHILESummary of relevant activities: - Plan, develop and manage the product function and serve as a key member of the Marketing & Commercial Committee- Provide effective management and leadership within the area of responsibility- Ensure the development, implementation and alignment of a profound marketing strategy within the organization- Develop and implement a product and market approach strategy- Ensure… Show more 1993-1997 Director de Negocios de TraficoSantiago, CHILESummary of relevant activities: - Plan, develop and manage the product function and serve as a key member of the Marketing & Commercial Committee- Provide effective management and leadership within the area of responsibility- Ensure the development, implementation and alignment of a profound marketing strategy within the organization- Develop and implement a product and market approach strategy- Ensure the definition and execution of the pre-sales, sales, after sales, CRM and customer care strategy- Ensure building-up and further development of the business for Retail, SME and Corporate markets- Definition of segmentation strategy and criteria and enabling of customer base growth in and through all the segments- Develop, implement and manage market intelligence- Undertake continuous market and competition analysis in order to identify new opportunities- Manage product portfolio for all segments: Retail, SME and Corporate- Initiate product innovation from a sales and customer perspective, ensure customer oriented product development- Manage new and existing products throughout the whole product lifecycle- Ensure the development and implementation of the channel management, pricing- Responsible for the development and review of all structures in order to ensure effectiveness and efficiency of the commercial function- Provide high level input into the development, review and fine-tuning of Customers strategic business plan- End-to-end control and budget responsibility of Customers commercial activities, including the functions Marketing and Product Management, Retail Sales, SME Sales, Corporate Sales and Customer Care- Direct long-range and short-term planning and budget development with regard to Customers commercial activities to support strategic business goals Show less

Colombia

Bogotá, Colombia & Santiago, ChileSummary of relevant activities:- Project Manager of a Bank Software Application for CONAVI & CONCASA (Colombia) - Project Manager of a Bank Software Application for BANCO CREDIT LYONNAIS & FINANCIERA FUSA (Chile)

Santiago, Chile

Santiago, CHILESummary of relevant activities: - Software Design & Development – GIMP (Gestión Integral de Mantención de Pavimentos) for MOP (Ministerio de Obras Públicas) and BANCO MUNDIAL.

Senior Executive Program, Business

SEP - Senior Executive Program

Industrial Civil Engineer, Industrial, Computer Science

Activities and Societies: Generacion 82 Ingenieria Civil Industrial mención Computación