Marcelo Coelho Email & Phone Number

São Paulo, Brasil

Focused on the success of IBM Latin American business partners in the areas of Asset Management, Facilities Management, Engineering (Watson Internet of Things) and Supply Chain (Sterling), coaching them on marketing strategy, planning and execution.

São Paulo E Região, Brasil

Coaching, Strategy, Planning & Execution across all marketing disciplines, for Latin American IBM Internet of Things (IoT) business partners.

Responsible to build the marketing strategy for the Value Added Distributors and its core business partners, aligned with software strategy plus the Co-Marketing (MDF) program management.

Coordination of Brands Marketing Managers (team of 7 people) on building the marketing strategy for Software Group in Brazil, driving pipeline and revenue targets, identify future market opportunities leading to 40% of marketing contribution for Software Group business unit.

Responsible for designing the marketing strategy for IBM Business Analytics solutions across its capabilities : Business intelligence, Performance management, Predictive analytics, Analytical decision management and Regulatory compliance.

Responsible for all Marketing and PR activities in Latin America.

Responsible for Marketing & PR activities in Brazil.

Head of Internal & External communications, managing a team of seven people + agencies & external services suppliers.

M.B.A., Marketing

International Program In Corporate Communications

Graduation, Business Administration